Every kind of email SaaS companies send
Browse in order and it reads as a curriculum: what to send after signup, what to send when the trial ends, and what to send when someone leaves. One caveat worth stating plainly — we subscribe on free tiers, so paid-tier renewal, expansion and cancellation mail is not here.
Lifecycle
The sequence every SaaS product sends between signup and renewal. This is the group that justifies the archive, and the only one you cannot collect without signing up for the product itself.
Product
What shipped, what is coming, and what is going away.
Pricing & offers
Money conversations, including the hard one.
Content & events
The mail marketing teams send when they are not selling directly.
Company
News about the business behind the product.
Feedback
Asking the customer a question.