SaaS Acquisition Email Examples

Either we bought someone, or we were bought. The second kind is the anxious one, and the whole email is really answering a single unasked question: does my account change. The ones that answer it in the first paragraph are rare and much better than the ones that open with a founder's reflection on the journey. Read both sides of the same deal together when both companies are in the archive, because the framing rarely matches.

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