Your product is your best sales rep.
How Lovable turned freemium into their biggest acquisition channel.
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How Lovable turned freemium into their biggest acquisition channel. Attio ( https://attio.com/?utm_campaign=Scaled+nurture&utm_content=Atlas+Drip+1&utm_medium=email_action&utm_source=customer.io ) ( https://atlas.attio.com/?utm_campaign=Scaled+nurture&utm_content=Atlas+Drip+1&utm_medium=email_action&utm_source=customer.io ) Most teams treat their free trial as a cost to minimize. Elena Verna, Head of Growth at Lovable, thinks the opposite. At Lovable, freemium is a marketing budget line. They give away millions of dollars of their own software every year because the product, in people's hands, converts better than any campaign they could run. The lead gen gate isn't a form. It's the experience of having the product already. In GTM Atlas ( https://atlas.attio.com/your-product-is-the-pitch?utm_campaign=Scaled+nurture&utm_content=Atlas+Drip+1&utm_medium=email_action&utm_source=customer.io ), Elena explains how to build a capture engine around that idea. In Attio, every trial signup lands as a record automatically, so your team always knows who to follow up with and when. Log back in and take a look. Start your free trial ( https://app.attio.com/welcome/sign-in?utm_campaign=Scaled+nurture&utm_content=Atlas+Drip+1&utm_medium=email_action&utm_source=customer.io ) © 2026 Attio Ltd. All rights reserved. 2nd Floor, 42 Saint John's Square, London, EC1M 4EA 2nd Floor, 42 Saint John's Square, London, EC1M 4EA X ( https://x.com/attio?utm_campaign=Scaled+nurture&utm_content=Atlas+Drip+1&utm_medium=email_action&utm_source=customer.io ) LinkedIn ( https://linkedin.com/company/attio?utm_campaign=Scaled+nurture&utm_content=Atlas+Drip+1&utm_medium=email_action&utm_source=customer.io ) This was sent to b-attio-vw9yiv@mail.newslettersearchengine.com ( b-attio-vw9yiv@mail.newslettersearchengine.com?utm_campaign=Scaled+nurture&utm_content=Atlas+Drip+1&utm_medium=email_action&utm_source=customer.io ). You are receiving this because you subscribed to News and Insights. Unsubscribe ( https://track.customer.io/manage_subscription_preferences/dgS79QgLANDJGc_JGQGgYKY_ad914yeVdRTedWE= ) • Changelog ( https://attio.com/changelog?utm_campaign=Scaled+nurture&utm_content=Atlas+Drip+1&utm_medium=email_action&utm_source=customer.io ) • Help ( https://attio.com/help?utm_campaign=Scaled+nurture&utm_content=Atlas+Drip+1&utm_medium=email_action&utm_source=customer.io ) • Attio Community ( https://www.attio.community/feed?utm_campaign=Scaled+nurture&utm_content=Atlas+Drip+1&utm_medium=email_action&utm_source=customer.io ) • Privacy policy ( https://attio.com/legal/privacy?utm_campaign=Scaled+nurture&utm_content=Atlas+Drip+1&utm_medium=email_action&utm_source=customer.io )
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- 2 September 2026 · 05:00 UTC
