The outbound system behind every good sales team.
The framework Vercel uses to build scalable outbound.
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The framework Vercel uses to build scalable outbound. Attio ( https://attio.com/?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+10&utm_medium=email_action&utm_source=customer.io ) ( https://atlas.attio.com/?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+10&utm_medium=email_action&utm_source=customer.io ) A lot of outbound fails before anyone even reads the first email. Roniesha Copeland, VP Sales at Vercel, has seen this play out enough times to know the cause. Teams spend weeks on messaging and almost no time on the system underneath it: who gets contacted, in what order, with what fallback if they don't reply. Get the structure right first, and the message becomes much easier. In GTM Atlas ( https://atlas.attio.com/build-the-system-before-the-message?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+10&utm_medium=email_action&utm_source=customer.io ), Roniesha explains how she builds that structure. Attio Sequences let you define the logic once and run it automatically, so your reps stay focused on conversations rather than admin. Log back in and build your first sequence. Start your free trial ( https://www.attio.com/go/welcome?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+10&utm_medium=email_action&utm_source=customer.io ) © 2026 Attio Ltd. All rights reserved. 2nd Floor, 42 Saint John's Square, London, EC1M 4EA X ( https://x.com/attio?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+10&utm_medium=email_action&utm_source=customer.io ) LinkedIn ( https://linkedin.com/company/attio?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+10&utm_medium=email_action&utm_source=customer.io ) This was sent to b-attio-vw9yiv@mail.newslettersearchengine.com ( b-attio-vw9yiv@mail.newslettersearchengine.com?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+10&utm_medium=email_action&utm_source=customer.io ). You are receiving this because you subscribed to Account Education. Unsubscribe ( https://track.customer.io/manage_subscription_preferences/dgS79QgLANDJGc_JGQGhqj1AaT68KOG6yxkejgs= ) • Changelog ( https://attio.com/changelog?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+10&utm_medium=email_action&utm_source=customer.io ) • Help ( https://attio.com/help?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+10&utm_medium=email_action&utm_source=customer.io ) • Attio Community ( https://www.attio.community/feed?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+10&utm_medium=email_action&utm_source=customer.io ) • Privacy policy ( https://attio.com/legal/privacy?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+10&utm_medium=email_action&utm_source=customer.io )
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- nse/attio/2026-11-05/6183
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- 5 November 2026 · 05:00 UTC
