SaaS Referral Email Examples

An offer to reward existing users for bringing in new ones: account credit, cash, a free month, or a place in an affiliate program. Referral mail is a cheap channel for the company and an awkward ask for the user, so the interesting part is how the reward is framed against the favour. Note when it arrives, since the timing usually follows a moment of success in the product, and whether both sides of the referral get something. Two-sided rewards are the norm, and the emails that skip one side read like it.