An old version of the brand may still be circulating

No dark-mode styles — this email renders the same in a dark client.

Old emails and inaccurate AI answers can reach buyers long after the website has been updated.‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 


Can't see the images? View this message online. [https://app.getresponse.com/view.html?x=a62b&co=RX6py2&m=BHDspB&mc=Cg&s=BPcS4gs&u=UDp&z=E9snhVe&]



GetResponse logo. [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2dwaD&mc=Cg&s=BPcS4gs&u=UDp&z=E9POVCL&]




Hey Emre,

Outdated information can keep speaking for a brand. 


In Really Good Emails’ customer interviews [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2dwAm&mc=Cg&s=BPcS4gs&u=UDp&z=EwYhhnq&], teams described copying old campaigns and missing updates across templates. A brand guide can change while the emails customers receive carry an old logo, an expired link or an outdated footer.


The risk also extends beyond messages the company sends. A Gartner survey of 408 senior marketing leaders [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2dyEM&mc=Cg&s=BPcS4gs&u=UDp&z=EyQsVF5&]found that 61% of CMOs had adapted content for AI visibility, while 42% reported taking steps to monitor and correct brand misinformation in AI answers. Getting information distributed and keeping it accurate require separate attention. Buyers can form an opinion from an old email or an AI answer without ever seeing the page that has the right information.












Introducing the GetResponse MCP


Connect ChatGPT to Your Email Marketing (No More Switching Tabs!) [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2dyBs&mc=Cg&s=BPcS4gs&u=UDp&z=EIihhpI&]

Meet GetResponse MCP, a direct link between your GetResponse account and the AI assistant you already use.


With Claude or ChatGPT, you can review your email campaigns, analyze newsletter results, identify inactive subscribers, and draft your next campaign in GetResponse.



Watch video [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2dyhi&mc=Cg&s=BPcS4gs&u=UDp&z=EFJ7C7n&]






☕ Team picks:


🛍️ The New Rules Of Checkout: Control Is The New Confidence [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2dyz6&mc=Cg&s=BPcS4gs&u=UDp&z=ECq2zfe&]: Clearpay’s June survey of 4,004 UK adults finds 85% say they wait or compare options before committing to a purchase.


📊 Google Search Loses Its Free Pass With Buyers [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2dywj&mc=Cg&s=BPcS4gs&u=UDp&z=ECCAIkY&]: Interviews with 18 media buyers explore why paid search budgets face closer scrutiny and how advertisers are weighing spending across channels.


🛒 Amazon Says More Than 400M Customers Have Used Alexa For Shopping In The Last 12 Months [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2dyQV&mc=Cg&s=BPcS4gs&u=UDp&z=EGhlBZT&]: Amazon’s reported usage figures accompany new gift-list, registry and subscription-management capabilities as it expands its shopping assistant.


🏷️ Meta’s AI Ads Included Unapproved Discounts [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2dyMN&mc=Cg&s=BPcS4gs&u=UDp&z=EVsJCAN&]: A look at how Commerce Manager settings can add website discounts to copied ads despite promotions being disabled on the original.


🔢 Google Ads May Count Offline Conversions In The Wrong Accounts [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2dyC2&mc=Cg&s=BPcS4gs&u=UDp&z=EGWGB9k&]: A practitioner investigation examines misallocated conversions in multi-account uploads and why a successful upload doesn’t guarantee a counted conversion.


🎬 L’Oréal’s Evolving Microdrama Strategy Puts Entertainment Over Product [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2dyVh&mc=Cg&s=BPcS4gs&u=UDp&z=EzQ5QMq&]: Urban Decay’s six-part ReelShort series illustrates L’Oréal’s audience-first approach, generating 3.8 million views in five days according to the brand.


🧱 Website Migrations Can Hurt SEO Even When URLs Don’t Change [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2dyJY&mc=Cg&s=BPcS4gs&u=UDp&z=E9su9l7&]: A practical guide to rendering, internal links and other technical changes that can affect search visibility during a rebuild with unchanged URLs.


🛋️ Behind The Scenes Of Ikea’s Rapid-Response Social Team [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2dyFR&mc=Cg&s=BPcS4gs&u=UDp&z=EhJ3JEa&]: Ikea’s four-person social team explains trend selection, streamlined approvals and why a fast response can arrive before the audience is ready.








What did you think of today's email? 
Terrible 
emojiSad.png [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2gCB9&mc=Cg&s=BPcS4gs&u=UDp&z=EQJ6C0m&] emojiNeutral.png [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2gCSd&mc=Cg&s=BPcS4gs&u=UDp&z=EEa2VWI&] emojiSmile.png [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2gCze&mc=Cg&s=BPcS4gs&u=UDp&z=EBLjz3O&] 
Loved it 








Till next time!


What did you think of this newsletter? Leave a review or reply to this email to share your feedback. And if you've found it valuable, be sure to share it with a friend!





Nael Chhaytli
Content Marketing Manager at GetResponse




 





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11 November 2026 · 19:00 UTC