Do your best customers feel second best?
67.3% of customers feel most brands favor new buyers. Your retention budget may not tell the whole story.
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67.3% of customers feel most brands favor new buyers. Your retention budget may not tell the whole story. Can't see the images? View this message online. [https://app.getresponse.com/view.html?x=a62b&co=RX6py2&m=BHUIVl&mc=Cg&s=BPcS4gs&u=UDp&z=ESCp9SP&] GetResponse logo. [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKewTm&mc=Cg&s=BPcS4gs&u=UDp&z=EtRfz7M&] Hey Emre, Spending on retention doesn’t automatically make customers feel valued. The acquisition and retention [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKewpM&mc=Cg&s=BPcS4gs&u=UDp&z=EhsmS20&]numbers highlight a telling mismatch: 69% of brands report splitting their budgets evenly between the two, yet 67.3% of customers feel brands value new buyers more. Keeping people coming back also reduces your dependence on the next search click. The Reuters Institute [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKewss&mc=Cg&s=BPcS4gs&u=UDp&z=EJXzQdb&]reports that Google Search visits to hundreds of publishers fell 40% between July 2025 and July 2026. Newsroom leaders are strengthening newsletters, events and direct audience relationships, giving people reasons to seek them out even when a platform sends fewer visitors. Webinar | Open Tracking:New Rules, New Features. What GetResponse Built for You [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKewbi&mc=Cg&s=BPcS4gs&u=UDp&z=EQjiQES&] With new open-tracking rules from France’s CNIL and Italy’s Garante taking effect, join our team on October 21 at 3:00 PM CETfor a practical 45-minute walkthrough of GetResponse’s new consent and segmentation tools. You’ll see a live demo of how to keep your engagement tracking accurate and compliant before Italy's October 29 deadline, with time reserved for live Q&A. Save your seat [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKew36&mc=Cg&s=BPcS4gs&u=UDp&z=Eh88hr6&] How to Turn Repeat Buyers Into Lifelong Customers Your Repeat Customers Are Leaving. Here’s How to Stop It [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKew7j&mc=Cg&s=BPcS4gs&u=UDp&z=EED6QR&] Customers who’ve purchased from you two, three, or even five times can still switch to a competitor, disengage from your emails, or simply forget about your brand. In this video, we break down 5 ecommerce marketing automations designed to turn repeat buyers into loyal, lifelong customers Watch video [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKewqV&mc=Cg&s=BPcS4gs&u=UDp&z=Ey19hSb&] ☕ Team picks: 🔄 Customer Acquisition Vs. Retention: Why Sustainable Growth Needs Both [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKewgN&mc=Cg&s=BPcS4gs&u=UDp&z=ESuxJ8Z&]:A practical guide to balancing acquisition costs, repeat purchases and customer lifetime value, with metrics for evaluating both sides. 🛍️ 4 Best Ecommerce Personalization Tools To Boost Sales [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKewD2&mc=Cg&s=BPcS4gs&u=UDp&z=EBFDFCU&]:Compare four platforms for product discovery, email, SMS and personalized customer journeys, including features, pricing and use cases. 🧪 Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKew4h&mc=Cg&s=BPcS4gs&u=UDp&z=EQXWJ1D&]:How to design useful tests, distinguish an improvement from a coincidence and avoid conclusions your results can’t support. 📊 Google Ads Adds Search Terms And Ad Combinations Report For AI Max [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKewAY&mc=Cg&s=BPcS4gs&u=UDp&z=EFuIIdI&]:A report spotted in some accounts connects search queries, ad copy and landing pages, helping advertisers investigate mismatches. 🛡️ All In One SEO WordPress Plugin Vulnerable To Two Exploits [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKeyER&mc=Cg&s=BPcS4gs&u=UDp&z=EVK2FTg&]:Two security flaws affect specific versions and configurations. The article explains the risks and the updates that patch both issues. 🎣 Fake ChatGPT, Gemini And Claude Ad Portals Capture Credentials And MFA Codes [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKeyBg&mc=Cg&s=BPcS4gs&u=UDp&z=ECa9BQX&]:Fraudulent advertising portals use convincing login windows to steal account access. Check integrations carefully before connecting your advertising accounts. 🔮 Rank Math Predicts AI Visibility Will Become A Standard SEO Metric In 2027 [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKeyhL&mc=Cg&s=BPcS4gs&u=UDp&z=EC14MWC&]:The SEO vendor makes its case for tracking brand mentions and citations alongside rankings and clicks. A forecast, not an established standard. 💸 Why ChatGPT Ads May Have Limited Impact On Holiday Sales This Year [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKeyGy&mc=Cg&s=BPcS4gs&u=UDp&z=E9ok9sB&]:Interviewed advisers describe high costs and weak early returns, explaining why some brands are keeping holiday spending on the channel limited. 📱 TikTok Expands Its Ad Network And Shopping Tools [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKeywc&mc=Cg&s=BPcS4gs&u=UDp&z=EEv8C5W&]:TikTok brings its off-platform network to US advertisers while introducing shopping and campaign tools ahead of the holiday season. 🤝 Justin Nelson On Why Cold Outreach Has Become Harder [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKeyQO&mc=Cg&s=BPcS4gs&u=UDp&z=EQLaBrQ&]:A private banker’s perspective on how spam filters and skepticism toward unfamiliar callers have changed the challenge of reaching prospects. What did you think of today's email? Terrible emojiSad.png [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKevOi&mc=Cg&s=BPcS4gs&u=UDp&z=Ezs3GXW&] emojiNeutral.png [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKevW6&mc=Cg&s=BPcS4gs&u=UDp&z=EVuIJHj&] emojiSmile.png [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKevXj&mc=Cg&s=BPcS4gs&u=UDp&z=EQ8owA8&] Loved it Till next time! What did you think of this newsletter? Leave a review or reply to this email to share your feedback. And if you've found it valuable, be sure to share it with a friend! Nael Chhaytli Content Marketing Manager at GetResponse Visit our Facebook page [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKeyVC&mc=Cg&s=BPcS4gs&u=UDp&z=EGF1zkD&] Visit our Twitter page [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKeyJb&mc=Cg&s=BPcS4gs&u=UDp&z=EEdWzl&] Visit our Instagram page [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKeyFv&mc=Cg&s=BPcS4gs&u=UDp&z=EBuQh5d&] Visit our YouTube page [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKeyrB&mc=Cg&s=BPcS4gs&u=UDp&z=EtYAS3Y&] Visit our TikTok page [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKeyl5&mc=Cg&s=BPcS4gs&u=UDp&z=EE1MBWj&] Visit our LinkedIn page [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKeyO9&mc=Cg&s=BPcS4gs&u=UDp&z=EVXh5c&] You’re getting good stuff like this email because you signed up to GetResponse Blog and Resources. 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- nse/getresponse/2026-10-14/4134
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- GetResponse Content · community@getresponse.com
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- 14 October 2026 · 18:00 UTC
