Are the wrong campaigns getting the budget?

No dark-mode styles — this email renders the same in a dark client.

How a checkout discount can get rewarded for demand another campaign helped create.‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 


Can't see the images? View this message online. [https://app.getresponse.com/view.html?x=a62b&co=RX6py2&m=BH7ezj&mc=Cg&s=BPcS4gs&u=UDp&z=Eye3VPj&]



GetResponse logo. [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZXO4&mc=Cg&s=BPcS4gs&u=UDp&z=Ey4Mw6O&]




Hey Emre,

A customer can complete a purchase while the marketing database still treats them as a prospect.


StackAdapt’s survey of 885 marketers [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZXif&mc=Cg&s=BPcS4gs&u=UDp&z=ESOzFQP&]puts a number on the wider coordination problem: 42% estimated that fragmented campaign execution wasted more than a fifth of their programmatic advertising budget.

Consider a shopper who finds a discount code at checkout. The coupon partner can receive credit for a purchase the shopper already intended to make. Holdout tests [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZXvC&mc=Cg&s=BPcS4gs&u=UDp&z=EF56GOw&]help check which sales actually depend on that marketing activity. Over several budget cycles, misplaced credit can steer money toward collecting existing demand while making the work that created the interest harder to defend. The campaign report improves; finding new customers gets harder.












Connect Claude or ChatGPT to GetResponse


Connect ChatGPT to Your Email Marketing (No More Switching Tabs!) [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZXKb&mc=Cg&s=BPcS4gs&u=UDp&z=EzrwQ1T&]

Claude or ChatGPT can now see your email campaigns, analyze your newsletter performance, find inactive subscribers, and draft your next marketing campaign within GetResponse.


Meet GetResponse MCP, the integration that connects your GetResponse account directly to the AI tool you're already using.



Watch video [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZXZv&mc=Cg&s=BPcS4gs&u=UDp&z=EEE3FOx&]






☕ Team picks:


🧭 Customer Lifecycle Management: How To Turn Buyers Into Ambassadors [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZXoB&mc=Cg&s=BPcS4gs&u=UDp&z=EhsbBt2&]: A five-stage framework connecting discovery and the first purchase with repeat orders, support and customer referrals.


🔄 How To Create A Lifecycle Marketing Strategy (Tools + Best Practices) [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZXL5&mc=Cg&s=BPcS4gs&u=UDp&z=Ewwctv5&]: A practical guide to mapping customer needs, coordinating automated campaigns and measuring results at each stage.


📬 Email Radar: The Great Gmail Inbox Placement Crash [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZXm9&mc=Cg&s=BPcS4gs&u=UDp&z=ESUVSeB&]: Validity’s benchmarks track falling Gmail inbox placement and explore the implications for holiday email campaigns.


🎯 Meta Adds Individual Performance Data For Ad Creative [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZXPd&mc=Cg&s=BPcS4gs&u=UDp&z=EJASznC&]: New reporting breaks down performance by image, video and text variation, with exclusions for some formats and conversion types.


🔎 Semrush Confirms “Poisoned” Google Results Are Impacting SEO Tools [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZX8e&mc=Cg&s=BPcS4gs&u=UDp&z=EMvGB9y&]: Ranking platforms report inaccurate results from automated searches, raising questions about sudden changes in third-party SEO reports.


💰 Google Search Ad Visits Out-Earned ChatGPT Ads In U.S. [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZXUG&mc=Cg&s=BPcS4gs&u=UDp&z=EB5OzrD&]: A working paper compares paid-ad revenue per visit, finding weaker ChatGPT results in its U.S. sample through August.


📊 AI Traffic Drives 83% More Revenue Per Visit For Retailers [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZX5x&mc=Cg&s=BPcS4gs&u=UDp&z=EJ1IwoE&]: Adobe’s September data compares AI-referred visitors with non-AI traffic across U.S. retail sites.


🤖 ChatGPT Ads Turns On Automatic Ad Changes By Default [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZXYl&mc=Cg&s=BPcS4gs&u=UDp&z=EwhzF56&]: Creative enhancements can change copy and destination pages automatically, with opt-out controls at account and campaign level.


🛒 Shopify Now Lets Stores Pay The Company Behind Your AI Shopping Agent [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZXuD&mc=Cg&s=BPcS4gs&u=UDp&z=EJiIMwG&]: A look at developer commissions, merchant-funded incentives and disclosure in Shopify’s invitation-only preview.


🎨 More Paid Social Ads Won’t Fix A Creative Problem [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=z2ZXTm&mc=Cg&s=BPcS4gs&u=UDp&z=EMKR9Bz&]: A framework for varying hooks, offers, formats and customer motivations so creative tests answer specific questions.








What did you think of today's email? 
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Till next time!


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Nael Chhaytli
Content Marketing Manager at GetResponse




 





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5 November 2026 · 04:00 UTC