40,021 clicks. How many were real?

No dark-mode styles — this email renders the same in a dark client.

TrafficGuard examined 47 ChatGPT advertisers. Some accounts had far more invalid traffic than others.‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 


Can't see the images? View this message online. [https://app.getresponse.com/view.html?x=a62b&co=RX6py2&m=BHHjUj&mc=Cg&s=BPcS4gs&u=UDp&z=EJ9BMi8&]



GetResponse logo. [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKG23M&mc=Cg&s=BPcS4gs&u=UDp&z=Eh6wwTm&]




Hey Emre,

A click is a long way from a loyal customer. Ad verification vendor TrafficGuard flagged invalid-click rates ranging from 0.1% to 34% across 47 ChatGPT advertisers [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKG2Ns&mc=Cg&s=BPcS4gs&u=UDp&z=ECmpCWF&]. The study doesn’t establish which flagged clicks were billed, but it gives marketers a reason to look closely at the traffic behind their campaign results.


Even genuine purchases leave another question unanswered: do those buyers come back? GetResponse [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKG2di&mc=Cg&s=BPcS4gs&u=UDp&z=EFOpt1P&]shows how customer behavior can reveal falling engagement and changes in purchase frequency. Follow customers from each campaign through their first purchase and later orders. That helps you distinguish a channel bringing poor-quality traffic from a business losing customers after the sale, two problems that need different fixes.









Webinar | Open Tracking:New Rules, New Features. What GetResponse Built for You


[https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKG2q6&mc=Cg&s=BPcS4gs&u=UDp&z=EycACJP&]

With new open-tracking rules from France’s CNIL and Italy’s Garante taking effect, join our team on October 21 at 3:00 PM CETfor a practical 45-minute walkthrough of GetResponse’s new consent and segmentation tools.


You’ll see a live demo of how to keep your engagement tracking accurate and compliant before Italy's October 29 deadline, with time reserved for live Q&A.



Save your seat [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKG2nj&mc=Cg&s=BPcS4gs&u=UDp&z=EE9Iyh2&]





How to Turn Repeat Buyers Into Lifelong Customers


Your Repeat Customers Are Leaving. Here’s How to Stop It [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKG2aV&mc=Cg&s=BPcS4gs&u=UDp&z=ESdJMLO&]

Customers who’ve purchased from you two, three, or even five times can still switch to a competitor, disengage from your emails, or simply forget about your brand.


In this video, we break down 5 ecommerce marketing automations designed to turn repeat buyers into loyal, lifelong customers



Watch video [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKG24N&mc=Cg&s=BPcS4gs&u=UDp&z=EFi7hKJ&]






☕ Team picks:


🎨 OpenAI Tests Visual Ads In ChatGPT [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKG262&mc=Cg&s=BPcS4gs&u=UDp&z=ECoIBmM&]: Visual ads are set for US testing this month, alongside new integrations to help advertisers measure conversions.


🏷️ Google Ads Automates Promotions For Some Campaigns [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKGZBh&mc=Cg&s=BPcS4gs&u=UDp&z=EVBDwkt&]: From October 12, some eligible campaigns will automatically pull offers from your website. Check your promotions and opt-out settings.


🔎 Google On Large Product Aggregator Websites [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKGZSY&mc=Cg&s=BPcS4gs&u=UDp&z=EBDWJrB&]: An aggregator with around 180,000 pages had just four indexed. Google pointed to redirect problems and questioned the value of its autogenerated pages.


🧭 What To Expect From Google’s Next Search Ranking Update [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKGZzR&mc=Cg&s=BPcS4gs&u=UDp&z=EVuVSHJ&]: Roger Montti explores what recent guidance changes could mean for a future update, focusing on useful content and user satisfaction.


✅ Google Wants AI Content Fact-Checked, Gemini UTM Tags [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zKGZGg&mc=Cg&s=BPcS4gs&u=UDp&z=ECFLst&]: Google’s manual fact-checking guidance includes titles and descriptions. This roundup also covers Gemini traffic tags and caveats when interpreting search click-through data.








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Till next time!


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Nael Chhaytli
Content Marketing Manager at GetResponse




 





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7 October 2026 · 18:00 UTC