Shatter the bottleneck between data and marketing
Lookout is here to unlock self-serve analysis, audience building, and activation on warehouse data
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Lookout is here to unlock self-serve analysis, audience building, and activation on warehouse data RudderStack ( https://www.rudderstack.com/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) NOVEMBER 2026 | THE RUDDERSTACK INSIDER ******************************************************************** Lookout is here to shatter the bottleneck between data and marketing ******************************************************************** If you’ve ever been the person in the gap between customer data and a marketing campaign, you know what it feels like to be a bottleneck, and being a bottleneck sucks. We just launched Lookout to shatter that bottleneck. Lookout is an agentic suite for marketing teams that lets them self-serve from data in the warehouse to go from “who should we target?” to a live audience in minutes. ( https://youtu.be/Svod-StAQD8?si=s76Iw_1PTCFMkTJW ) Lookout is now generally available and can be purchased standalone or alongside our core app. Read the announcement ( https://www.rudderstack.com/blog/introducing-lookout-analysis-to-audience-in-minutes-with-agents/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) to get all the details. “Acting on a new campaign idea used to take weeks. Lookout eliminates that back-and-forth and lets our data team focus on the work that actually needs them. Now my team can be curious, answer questions themselves, and launch campaigns faster than ever.” Meghan Hilton, RevOps and Lifecycle Marketing Leader, PrizePicks ---------------------------------------------------------------------------------------------- Go ‘behind the build’ with us tomorrow at 1 pm ET to find out what we learned building Lookout ---------------------------------------------------------------------------------------------- Humans of Martech hosts Phil Gamache and Darrell Alfonso are hosting a live session with us tomorrow to talk about what we learned while building Lookout. Lookout: Behind the Build with Humans of Martech and PrizePicks, Thursday, Nov 12, 1:00 PM ET ( https://www.rudderstack.com/webinars/rudder-lookout-with-prizepicks-humansofmartech/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) Our Principal Product Manager for activation, Dominic Benton will share what he learned working with design partners to shape the product. But the real guest of honor is one of our customers. Revops and Lifecycle Marketing leader, Meghan Hilton will join us to talk about how Lookout is changing the way the lifecycle team at PrizePicks uses data for marketing. Don’t miss it! Register now ( https://www.rudderstack.com/webinars/rudder-lookout-with-prizepicks-humansofmartech/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ DEVBOX ------------------------------------------------------------------------ We open-sourced the harness that now writes a third of our pull requests ------------------------------------------------------------------------ Every engineering team has a pile of small tickets that are hard to stay on top of. Since April, our engineers have handed theirs to DevBox. DevBox is our (now open source) internal engineering harness, and our team now thinks of it as a trustworthy teammate. We’re handling bug fixes and feature requests faster than ever (sometimes the same day), and DevBox is a big part of why. Here’s a snapshot of the impact it’s driving: 1,500+ PRs created since April 8 in 10 PR's merged into the codebase 1 in 3 internal PRs written by DevBox 66 repositories using DevBox On October 27, we open-sourced it so every team can run it themselves. It runs in your cloud, with your model keys, under the MIT license. Read more about why we built it and how it works in the launch blog ( https://www.rudderstack.com/blog/open-sourcing-devbox/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ). Host DevBox yourself ( https://www.rudderstack.com/devbox/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ CHANGELOG ------------------------------------ New product and feature enhancements ------------------------------------ SCIM Group Sync for Access Management ( https://www.rudderstack.com/docs/releases/scim-group-sync/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) Add users to a group in Okta or Azure Entra ID, and they automatically get the matching RudderStack groups and policies. Rudder CLI ( https://www.rudderstack.com/docs/releases/rudder-cli-ga/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) An agent writes your pipelines and business rules as versioned YAML, you approve it, and apply that spec to any environment. Transformations v2 ( https://www.rudderstack.com/docs/releases/transformation-v2-ga/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) Test transformations and libraries before you publish, save drafts, and roll back to an earlier transformation version. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ ------------------------ New integration releases ------------------------ * Everflow Destination ( https://www.rudderstack.com/docs/releases/everflow-public-beta/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) * Rokt Destination ( https://www.rudderstack.com/docs/releases/rokt-public-beta/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) * Microsoft Fabric Destination ( https://www.rudderstack.com/docs/releases/microsoft-fabric-public-beta/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) * BigQuery Stream (All Events) ( https://www.rudderstack.com/docs/releases/bigquery-stream-all-events-ga/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) * Pushwoosh Destination ( https://www.rudderstack.com/docs/releases/pushwoosh/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) * Pinterest Audience Destination ( https://www.rudderstack.com/docs/releases/pinterest-audience/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) * HubSpot Audience Destination ( https://www.rudderstack.com/docs/releases/hubspot-audience/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) * Gainsight PX Audience Destination ( https://www.rudderstack.com/docs/releases/gainsight-px-audience/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) * Klaviyo API Version 2026-04-15 ( https://www.rudderstack.com/docs/releases/klaviyo-api-2026-04-15/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) * ClickHouse Reverse ETL Source ( https://www.rudderstack.com/docs/releases/clickhouse-reverse-etl-source/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) Thanks for reading! If you’re interested in any of our new releases and want to learn more, schedule a product walkthrough ( https://www.rudderstack.com/request-demo/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) with our team. See you next month ✌️ ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ GitHub ( https://github.com/rudderlabs/rudder-server/ ) · Docs ( https://www.rudderstack.com/docs/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) · Blog ( https://www.rudderstack.com/blog/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=newsletter_nov_2026&raid=13eba6fa318a24ae2391e64e1d721da0&cio_id=a2ab0611d03b81cc1f ) © 2026 RudderStack | Manage preferences ( https://track.customer.io/manage_subscription_preferences/dgSiqwYDAIHMH4DMHwGhyx_BM80lulGbMdqSaXk= ) | Unsubscribe ( https://track.customer.io/unsubscribe/dgSiqwYDAIHMH4DMHwGhyx_BM80lulGbMdqSaXk= )
- Accession
- nse/rudderstack/2026-11-11/6692
- From
- Brooks Patterson · brooks@rudderstack.com
- Sent
- 11 November 2026 · 15:00 UTC
