Webinar | Nov 12th | Rudder Lookout: Behind the Build with Humans of Martech and PrizePicks

With Meghan Hilton (PrizePicks), Phil Gamache and Darrell Alfonso (Humans of Martech), and RudderStack

RudderStack ( https://www.rudderstack.com/webinars/rudder-lookout-with-prizepicks-humansofmartech/?utm_source=customer_io&utm_medium=email&utm_campaign=lookout-behind-the-build&utm_content=invite-replay )

Hi Emre,

Marketing and data teams know the loop.

A marketer has a campaign goal and a hunch about who to target, but the data they need is in the warehouse. So they file a ticket, an analyst writes a one-off query, and after a few rounds of back and forth, marketing gets a spreadsheet to upload to Meta, Google and Braze, one tool at a time. Weeks later, the campaign goes live on a list that’s already stale.

On Thursday, November 12th at 1PM ET, Phil Gamache and Darrell Alfonso of Humans of Martech dig into this broken process with Meghan Hilton, RevOps and Lifecycle Marketing Leader at PrizePicks, and Dom Benton of RudderStack. They’ll get into how marketing and data teams are solving these challenges and building a better path from data to campaign.

Save your seat → ( https://www.rudderstack.com/webinars/rudder-lookout-with-prizepicks-humansofmartech/?utm_source=customer_io&utm_medium=email&utm_campaign=lookout-behind-the-build&utm_content=invite )

You’ll learn:

* What the ticket-and-wait cycle really costs
* Where each workaround breaks, and why building the audience was never the hard part
* Why context matters: dbt models, semantic layers and the marketing knowledge outside your data
* How PrizePicks is changing the way their team analyze and build audiences

Can’t make it live? Register anyway ( https://www.rudderstack.com/webinars/rudder-lookout-with-prizepicks-humansofmartech/?utm_source=customer_io&utm_medium=email&utm_campaign=lookout-behind-the-build&utm_content=invite-replay ) and we’ll send you the recording.

P.S. Want a sneak preview before the call? Book a demo ( https://www.rudderstack.com/request-demo/ ) and we’ll walk you through Rudder Lookout ahead of the session.

The RudderStack team

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Accession

nse/rudderstack/2026-11-03/6069

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RudderStack · hello@rudderstack.com

Sent

3 November 2026 · 18:00 UTC