The RudderStack Insider | Agents for your pipelines and your Marketing team
We’re making it easier to manage & activate your data foundation
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We’re making it easier to manage & activate your data foundation RudderStack ( https://www.rudderstack.com/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ) October 2026 | The RudderStack Insider ************************************************* Agents for your pipelines and your Marketing team ************************************************* We’re making agentic activation from a solid data foundation possible. That means giving you all the tools you need to build the foundation, and making activating that data easy for every team and every agent. This month we’re highlighting Rudder Lookout ( https://www.rudderstack.com/docs/releases/rudder-lookout/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ), now in public beta, an agentic audience builder that replaces fragmented processes for segmenting and activating data. We also just released RudderAI in dashboard ( https://www.rudderstack.com/docs/releases/rudder-ai-web/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ), a chat assistant for inspecting and debugging your pipelines. Now in public beta ---------------------------------------------------------------------------- Introducing Rudder Lookout: Agentic activation on a foundation you can trust ---------------------------------------------------------------------------- Someone on the data team is often the gatekeeper when marketing needs a new audience, and that often means there’s a bottleneck. The head of data at one company told us: “The process of creating and sending audiences to platforms takes two weeks in the best case, sometimes up to a month or longer.” It’s a fragmented process: marketing files a ticket, goes back and forth until the audience is defined, then someone on the data team writes the SQL to build it, exports a CSV, and hands it back. Weeks later, the campaign launches on a stale list. Each request pulls the data team away from platform work, and each export sends customer data out of the warehouse with no governance attached. Rudder Lookout ( https://www.rudderstack.com/product/lookout/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ) replaces that process with a self-serve tool for exploring warehouse data to find segments worth targeting, building audiences from their analysis, and activating them instantly. It works directly from the warehouse tables you already maintain and sends audiences directly downstream. Marketing moves faster, customer data stays governed, and your team gets its time back. Watch the demo Play the Rudder Lookout demo video ( https://www.youtube.com/watch?v=2hMpxCAPgL0&feature=youtu.be ) Check it out today! You can explore the sandbox or sign up for free and create your own workspace. Explore the sandbox ( https://lookout.rudderstack.com/w/lookout-sandbox?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ) Try Lookout for free ( https://lookout.rudderstack.com/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ) Action needed by October 31 ------------------------------------- Heads-up: Access Management migration ------------------------------------- We’re retiring our legacy Access Management system and moving all remaining organizations to our new Access Management experience. What this means for you: If your organization is still using the legacy system, you’ll need to migrate to the new experience before October 31st. We recommend completing your migration early and validating your access configuration, especially if you rely on personal access tokens (PATs) for production or test workflows. Organizations that haven’t migrated by the applicable deadline will be transitioned as part of the migration process. Check out the migration guide → ( https://www.rudderstack.com/docs/access-management/migration-steps/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ) Questions? Contact support@rudderstack.com ---------------------------------- New product and feature highlights ---------------------------------- AI and agents RudderAI in your dashboard ( https://www.rudderstack.com/docs/releases/rudder-ai-web/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Inspect and debug your RudderStack pipelines at lightning speed with a chat assistant inside RudderStack. RudderStack MCP ( https://www.rudderstack.com/docs/ai-features/rudderstack-mcp/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Debug, monitor, and manage your pipelines with Claude, Codex, or Cursor. Rudder CLI ( https://www.rudderstack.com/docs/releases/rudder-cli/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Manage tracking plans, transformations, and sources as code, with Git reviews and validation before anything reaches production. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Governance Bot Management ( https://www.rudderstack.com/docs/releases/bot-management-ga/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Detect bot traffic, and flag or drop it. Pair it with the new Bot Classification template ( https://www.rudderstack.com/docs/releases/intelligent-bot-classification/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ) to tell people, agents, crawlers, and scrapers apart. Event Blocking ( https://www.rudderstack.com/docs/releases/event-blocking/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Block unwanted events by name before they enter your pipelines, and see how much you’ve blocked per source. Custom Types ( https://www.rudderstack.com/docs/releases/custom-types-ga/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Write a validation rule once and reuse it on any Data Catalog property. Tracking Plan Codegen ( https://www.rudderstack.com/docs/releases/tracking-plan-codegen-ga/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Turn tracking plan schemas into ready-to-use instrumentation code. Transformations v2 ( https://www.rudderstack.com/docs/releases/transformation-v2/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Test changes before they go live, keep a full version history, and roll back if something breaks. Consent in mobile SDKs ( https://www.rudderstack.com/docs/releases/consent-management-mobile-sdks/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Kotlin and Swift events now carry each user’s consent state. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Activation Custom Activation Destination ( https://www.rudderstack.com/docs/releases/custom-audience/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Sync audiences to any HTTPS endpoint, such as an internal API, a regional ad platform, or a partner system, without a native integration. ClickHouse Reverse ETL source ( https://www.rudderstack.com/docs/releases/clickhouse-reverse-etl-source/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Build audiences in Lookout on ClickHouse and sync them to your destinations. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Monitoring and alerting Failed records for Reverse ETL and audience syncs ( https://www.rudderstack.com/docs/releases/retl-failed-records/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): See every failed record, the exact error, and the source row behind it. High Event Volume Alerts ( https://www.rudderstack.com/docs/releases/high-event-volume-alerts/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Get notified when traffic spikes above the same hour last week. Resource-level alert overrides ( https://www.rudderstack.com/docs/releases/resource-level-alerts/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Set custom thresholds and routing for a single source, destination, or transformation. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ New integration releases OpenAI Ads ( https://www.rudderstack.com/docs/releases/openai-ads-ga/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Send ad conversion events in cloud mode or web device mode. Everflow ( https://www.rudderstack.com/docs/releases/everflow/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Send conversion events to Everflow to measure affiliate programs. Customer.io web SDK v2 ( https://www.rudderstack.com/docs/releases/customerio-web-sdk-v2/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Use Customer.io’s Data Pipelines client and show in-app messages to anonymous visitors. Sprig on Kotlin, Swift, and React Native ( https://www.rudderstack.com/docs/releases/sprig-device-mode-kotlin-swift-rn/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Trigger Sprig in-app surveys from any RudderStack mobile SDK. Klaviyo API ( https://www.rudderstack.com/docs/releases/klaviyo-api-2026-04-15/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Support for Klaviyo’s latest API version, now the default for new connections. GTM template for JavaScript SDK v3 ( https://www.rudderstack.com/docs/releases/gtm-template/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ): Every SDK v3 call is available in Google Tag Manager, and failed tags now report an error. Read the release notes → ( https://www.rudderstack.com/docs/releases/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ) P.S. Check out Scout ( https://crew.rudderstack.com/scout?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f )! It’s an agent we built for our GTM team that can find potential customers on X and LinkedIn and create personalized outreach. Check it out → ( https://crew.rudderstack.com/scout?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ) ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ GitHub ( https://github.com/rudderlabs/rudder-server/ ) · Docs ( https://www.rudderstack.com/docs/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ) · Release notes ( https://www.rudderstack.com/docs/releases/?utm_source=customer_io&utm_medium=email&utm_campaign=newsletter_oct_2026&cio_id=a2ab0611d03b81cc1f ) You’re receiving RudderStack’s monthly product newsletter. © 2026 RudderStack | Manage preferences ( https://track.customer.io/manage_subscription_preferences/dgSiqwYDAIHMH4DMHwGhQPf3zWuE_8Pw7Il3KdU= ) | Unsubscribe ( https://track.customer.io/unsubscribe/dgSiqwYDAIHMH4DMHwGhQPf3zWuE_8Pw7Il3KdU= )
- Accession
- nse/rudderstack/2026-10-15/4218
- From
- Brooks Patterson · brooks@rudderstack.com
- Sent
- 15 October 2026 · 19:00 UTC
