What's new in Ads Manager for October?

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Hi Emre,

Welcome to the October 2026 edition of Ads Manager Monthly! As we enter Q4, we are helping you maximize your campaign reach with a massive expansion of our predictive library, a comprehensive playbook for peak seasonal retail, and essential in-platform navigation tools.

Dive in below for our latest product releases, actionable setup shortcuts, and key platform guides to help you execute your most successful Q4 campaigns yet.

Happy advertising!

What's New

Product | 1,500+ New Predictive Audiences: We’ve dropped a massive expansion to our predictive audience library, giving you unmatched precision and scale across every major vertical. Explore Dynamic Intent Predictive Audiences (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVNSBQ1xPP8KW8f1zk_2nCVlzW9h8NV35VMYlsM_h9p45m_5PW69t95C6lZ3m7W8hWQDs6ksvTGW2TlCh05Ym2FyW42sq_w7sJhwWW2DttHJ6GmKbqW5pKTwz7XjPxHW6y33Qw31d320W8HR-Zw1ClqtKW57FspP30x7LZW5XNx4S5xM0N6V2TxlS4FcHP3W8lc9TT6J4GS9W7jkVQn8KTNXYW7Ys5nW7Js6tfN6vp64wHnr_LW3b58Mw2mWYqyN5rKpqjtTRf2W4k-Z2J5sDl-BW6yt9WH2CJS9bW5K8TNr3mCm3ZN3GS_1z7-t1SW6l26hn105RFbW8Gz0Tl7q23w5W79XWBp64t53wW8f7yTp6QrzkBN7-zfwR-srF4W6y2R-x201jN8W6jp59F8LCh24N1qKtWrxcTdvVq4W1y1cXwbBW77FkgS8ND_XMV4lW258M0H4YW9bTjBl24CRb6VRHzFg3WHThSVtvm9593BCKGW6kPbBT7PMjw_W1l8whV7-yjjyf1DH3-d04 ) .

Strategy | 2026 Halloween Strategy Guide: Halloween spending has surged to a record $13.1B (up nearly 13% year-over-year). Grab our Ghouls’ Guide to Growth playbook (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVNSBQ1xPP8KW8f1zk_2nCVlzW9h8NV35VMYlsM_h9p45m_5PW69t95C6lZ3kBW4t-Qt426C4_LW677NZX25ZZy8W3MGGF-66svwbN7bjzvSPswS-W64GDhw1BBkCvW14SWHh2mjJHyW2clJjm18N0cwVx7WQY7XwGkBW61-8hC1tPgQwW4dpS5j7-l3Y1W7_MxNP5csSmhW70zFl_3PTd5QW5dytYT7tcrtlW70Nyn82lTzKHW5NnMb98D6J2DW6wk94z401pj3W8llvlv7v23m0W54y0wP6QR56kW6xV2r46GqW7dW4wq38f38pjmYW58GSw_5pyS5mW1h2WvQ3bvd7YW16PLph4jXDG_W59FGYJ6BP9hHW3CP_bH8pfQRSW1m7G3w4NzV70MJ4scQT_kQ2W6QSqBD6PRglZW6533Z25J7nWWW3rffhp9kYL6zN7wdz9fCQDFLW5LprYH4TdRcXVqWcPQ4kzpcrW1hRztm1ddxD3W4_zZfX7rfVBWW3d3r8L6l1-n9f5RRMkb04 ) to capture high-intent shoppers ahead of the holiday.

Platform | In-Platform “Get Started” Hub: Look for the new “Get Started” widget in the bottom-right corner when logged into Ads Manager. It’s your quick-reference hub for help docs, scheduling a demo, and watching 101 video tutorials while building campaigns. Log in to explore. (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVNSBQ1xPP8KW8f1zk_2nCVlzW9h8NV35VMYlsM_h9qg3prCCW8wLKSR6lZ3pTW1n8nmS8PyG5pW5rwVbc7x5g8SVPDg-v5MYJ36W5W04Lh5wsPCHW21_DCj59DlSnW8JcrWx7Z672KN7YWVnTpvQhPW3SyxnB6jJ61qW4dz9g74WFM8xW17ltZ67t4rSCW1HsPPz2bcDfjW5y5y-c90hWDvW6Sg9Jy1CSpFCN6Fzk18gLF31W4hF-kQ5skwsgW1xqT2J2F3TLyW76-Jr44cFvZ4W1gVrF57JjXlbVhD-B12ZQkhCW50RJ9y44TG7cW2Kyk3x4-QhHXW48tRxV8hZN3ZW6X71ty4wbwyCW7-p_tz6B5KFNW18FSQj5yV672W3KQbwf43YlrfW6M95dw1XR3pKV5C4gx1Dj1bzf298F7T04 )

🛠️ Tools and Tips

Maximize your efficiency and campaign performance with these setup shortcuts:

✅ Name Your Ad Group(s) | When creating an ad group, the default name is set to “New Ad Group.” Click the text box in the top-left corner to update it with a clear title before saving (e.g., QSR Diners | Mobile | NYC)

• Why it Matters: Descriptive names make filtering reports and assigning creative assets seamless, especially when managing multiple ad groups.

📝 Editing Active Campaign Details | Need to adjust your targeting or ad group settings?

• How to Navigate: Go to your Campaign Summary dashboard and ensure your view Level is set to "Ad Groups.” From there, click directly into your desired ad group to update settings without altering the rest of your campaign.

▶️ Activating Campaigns & AI-Generated Setups | Campaigns will not go live until creative assets are assigned.

• Required Setup: Even after completing your initial ad group setup, or generating a campaign using Terra AI, navigate to Manage Creatives to upload and link your assets to each corresponding ad group.

⚙️ Resource Hub

Master the Ads Manager platform with our guides, video tutorials, and technical deep dives:

• About | Terra: GroundTruth’s AI Campaign Assistant (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVNSBQ1xPP8KW8f1zk_2nCVlzW9h8NV35VMYlsM_h9p45m_5PW69t95C6lZ3pQW89f1FS9lYLrPVJyB2J4PSHRPW1L1zYT13QWjJW1T3T9_6J3lD2N1ZbTvQrYpHjW6hHpx_90XxtTW7GdcxW6BNrRhW18QXtt77k6b6W7hF9vl48j7blW2Wq4Wh5FT0p3W8vnPRj7S2wrXVfGsC0484Nv4W2mGt1H7vFtPPW2G9pyb7XYmhgW532phZ3sfrXrN6c2v7Mnc-jkW6XSz5t17_kvHW86NQy87pNDgpW50wJCl6JM_X5W7_v2S13_w1sTW3z-2cc6CsRsRV4NsJD1cWLrvW72fJnD5l9znbVZjdF-5v582XV-sKzx7DvYgBW5rBchM85z-03V-WYp-4FByh5W394vR381fj1dW3KRkmN2kyjDLW1zNCzX2YzFdpW6RmZJ13CH6HtW2qTJ126wNWgfW7kB9T32713s1VNjCYx5tnpr4W7Cbbxt6Tsqx2W8bjzsB60gWJpf6KlnCC04 ) : Turn your goals into a ready-to-activate campaign in seconds. Simply explain your objectives to Terra, review the complete generated setup, and activate.

• How-to | Retargeting Ad Group Framework (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVNSBQ1xPP8KW8f1zk_2nCVlzW9h8NV35VMYlsM_h9p45m_5PW69t95C6lZ3nhVHsF728nh6J7W7kt8DJ6Vzn9SW53M66X7v7h6NW6xhk7H3Km-YsW1j_vBb39BgCTW7bNNkj2LVCk3W1Kw3wM25Kz3FW48g5bQ5c-jr6W24rrW71fQMCLW5pQz3n2RZr-gN5T8Cf5JCXrBW1S0w1k1fpR5sW4t9xH_5TcknDW16M0_q1y4sCjN5ykv4CBH9FtN5y2lQJyjf4ZW6Bvkrn5ZBdyyW7fR94w7PHgRxW2j5HwR47wP3HW6g6zmQ4cfKW4W9bKw403jbJ98W12r4XV7L8Gq-W8rqCH097t6fnW5fzvXD5G0k7FW8fcRcV8L9rbdW3vjgwt2y1RLbW66KBv64WDblsW1rmpj_7SZ7fWW64kDvg1zNrx7W6PBlhD6d-q8NVTCJP433cy8fVG000v3g5BtwN7HhWLYWyqdwW6hRBMG5D5R4_W2y6Vsg2XpX2-VkW6cg34qrldf5km1P804 ) : Learn how enabling retargeting automatically generates a dedicated secondary ad group designed to re-engage users exposed to your primary ad group.

• How-to | Validate Pixel Installation (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVNSBQ1xPP8KW8f1zk_2nCVlzW9h8NV35VMYlsM_h9p45m_5PW69t95C6lZ3kqW1T0ypk2SMFgXW6RDqWn5_shF4W11MZ4w1kR30yW8l3RDH8WlbgFW5Wpdy56nGzrCW2lfTPv1rjhpfW4Pwxrq6QVdt2W8SgYkb7hDN8QW3JdN_K4fnjBcN5p7qZ1vgH1XW4ndDr33h6PkCW5tcV5t6XYJx5N45ZJ4k_hk-8W40_hc06q-w5MVNb5tR3N0fClW4S3nPZ5mmSy6W4vb72X4WFBnDW4NV7J-63qhQBW6sdZ9C8JygH0W3Jmfd28HlRdpW77x9243qsGZKW5YKShD3q7Q58W8SQTwR4PMGylW3rtn6Y2g7C48W7FMvmm8FlspfW86jBc089ydptW7bC9Tk91wdGBW5r2Fmy3V88MHW4f-hYM36ftCcW94H3F71hjJ7nW593Y4W4bMkJpW8RpjGm76XkLhW9fxMlr6vs8TfVZYVnh78_S-FW4MRWkh7-nXH8W5lZVZv5fcjbcf2NhrhF04 ) : Quickly validate or troubleshoot your GroundTruth Pixel with our step-by-step guide and video walkthrough.

📚 Newsletter Archive

Missed an issue? Catch up on all the great content from our previous newsletters HERE (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVNSBQ1xPP8KW8f1zk_2nCVlzW9h8NV35VMYlsM_h9nP5m_5PW5BWr2F6lZ3kRVxBPjw90GXtKW9gkP3D47ZzdqW8pQJC64q7v98VynRKT61cT4jV7vVsj5mGdYHW94mtlD6plXMHW3Z1BxB561ZZ7W2J2twp400Xg7W8ryr3C3td_K6W8nnX2Y3mV5QgV_XfwY6FpSVlN6P-WL4CvS03V-VmPn53cDsjW7rMC3r75ly7pN1dMYxMVcw5nW6MWRnQ4nlmW6W1grXzF3F551BV2FFf65NHx4gV-0wLx8tWsx5W21bSRt44zdRNW13TTbY6FWRp9N98HX6yP99RSW3-r2WJ8N-J8yW7jskPM6fLjJzW2dTD917FZ65dN2w-DxyJ6wh0W8QLrVc8vxZ-rM2N0ygHK0LzW4TY2m73Yff7hVhvBL55vyKj4W8F4RvX7-r29NW5HDm0Q2n1jSpW9hvhgY3BcNSwW73jG7L9kHnxQf40CkP004 ) .

Until next month!

Emily @ GroundTruth

GroundTruth (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVNSBQ1xPP8KW8f1zk_2nCVlzW9h8NV35VMYlsM_h9qg3prCCW8wLKSR6lZ3ksW6t9tV5778gj2W11rmtm74kwDGW5PBnmH4Bmj5_W5qGPvm88zdcxN6PNMFtcssGmW5C6-l67CkZdBW67Jkqh6zg4pbW2J-GH44rTz0pW2RPFqw8BMQDTW4QrgYG1pRzK4W1CsBYM5PBlDYW4vZkNl3jmw-2VNw9w-89zZKVW3MQ9j386Ms5YW5H6--85TsPN3W4w0VB92kc7_NW7zdmyl81llxLN27_RzS2DnWJW8kv39471gVFMW2R4DZw6JkcV3V_Ykf-7W0P7jVN5Z4t5Db2GdW71xHnV2d1WCkW2HtVMM1t3K4dW2Ydb1k6fFGZPW1d58c43b_zryW7vG54v7B_5-xW3lzm8l1YL_b2f87R9ZP04 )

Want to learn more about Ads Manager or need help with your ad campaigns? You can reach out to selfservehelp@groundtruth.com (mailto:selfservehelp@groundtruth.com) .

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5 October 2026 · 12:00 UTC