GroundTruth Weekly: DOOH captures serious audience attention

No dark-mode styles — this email renders the same in a dark client.

GroundTruth Logo (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVPQ8f5HxVF0W705jcq7Q8gyvW8GDvjX5VShF6N52hRhx3prCCW7Y8-PT6lZ3mZW6ymFpY8XsNygW1FGzkS82FpjpW6rXhS58thN4CW1cktZW4MvCt3W6mlkXQ7d3S-wN2JNHx6VMBqWW3_mS2d5MZHMpW5fjJMw3BvdmMW589KGs32Dx19W2cFjkf80mvdHW6vFjMv3h-5ZhW6jkrHc6RG4_HW1g7SrX2-zZD9W5mpGc74XCqMMW7x729k849WFCW2tfpJX7YhZtlN2lS37sjL0xhW7ly3Gp3bSm9WW3nz0Px1K0jG6W2Wc4s34NNxSyW8wPWBv8SnjyyVzKDJv7Wyf3nW2gmLCL311FywW6Wy4FD3sXk3yW4LDVB26Sv6C7VxJnJX1TdnQKdTpYMW04 )

GT-Evergreen-Email-01 (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVPQ8f5HxVF0W705jcq7Q8gyvW8GDvjX5VShF6N52hRhx3prCCW7Y8-PT6lZ3mZW6ymFpY8XsNygW1FGzkS82FpjpW6rXhS58thN4CW1cktZW4MvCt3W6mlkXQ7d3S-wN2JNHx6VMBqWW3_mS2d5MZHMpW5fjJMw3BvdmMW589KGs32Dx19W2cFjkf80mvdHW6vFjMv3h-5ZhW6jkrHc6RG4_HW1g7SrX2-zZD9W5mpGc74XCqMMW7x729k849WFCW2tfpJX7YhZtlN2lS37sjL0xhW7ly3Gp3bSm9WW3nz0Px1K0jG6W2Wc4s34NNxSyW8wPWBv8SnjyyVzKDJv7Wyf3nW2gmLCL311FywW6Wy4FD3sXk3yW4LDVB26Sv6C7VxJnJX1TdnQKdTpYMW04 )

Hi Emre,

Digital Out-of-Home (DOOH) is having a moment. As audience fragmentation across different platforms increases, marketers are looking for places where they can actually capture attention: the real world.

This week, we're sharing a deep dive into the latest from the world of DOOH, including how and why spend is increasing so rapidly.

🌄 Blog | Where Programmatic Digital Out-of-Home Continues to Shine (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVPQ8f5HxVF0W705jcq7Q8gyvW8GDvjX5VShF6N52hRgl5m_5PW5BWr2F6lZ3l-VqVBQ71xH3vTW20Mv_885X3fdW4zp2qy7nsdl_W7JmQys4q2DPQW5288Ry6FQGjkW5qhYL89d_mC4W7FF4lS208g_FW5XYnDb2DVGtNW1cHP1B7y0gG1W1Gcz1x3J9QVxW7242pY8-7W73W523wlq4Gj7-wVkYgwx65xgN0W2WpHk58QZPgwN78FyBf8gDTFW1M8gr860GqGWN2_jpX9R-6cWVNXG4Q5G6054W2_bbHV6F_QH7N1Snky3qYQ8VW4K319F54RXDdW5JVr9T6CJ-x3W9cCZnL6L1d-fN8W6MXTq4zT9TRykP4vzJQtW8jb4g017_QlHW4z_kd-78ZHLlW8_4S492Rk2BKW1tlyqD53PHSxW77jpS67Ws2BNVgcBTh45K8J-W12xSkK89LPHNW4kNBLZ7-dW1BW40t9vb7W08rPf4_Vyjn04 )

In our screen-driven digital age, the importance of real-world visibility can’t be understated. With global Digital Out-of-Home spend growing by over 10% this year alone, marketers are coming to agree. Check out this blog for the latest DOOH adoption stats and a look at our recent DOOH upgrades.

Read the Full Blog
(https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVPQ8f5HxVF0W705jcq7Q8gyvW8GDvjX5VShF6N52hRgl5m_5PW5BWr2F6lZ3l-VqVBQ71xH3vTW20Mv_885X3fdW4zp2qy7nsdl_W7JmQys4q2DPQW5288Ry6FQGjkW5qhYL89d_mC4W7FF4lS208g_FW5XYnDb2DVGtNW1cHP1B7y0gG1W1Gcz1x3J9QVxW7242pY8-7W73W523wlq4Gj7-wVkYgwx65xgN0W2WpHk58QZPgwN78FyBf8gDTFW1M8gr860GqGWN2_jpX9R-6cWVNXG4Q5G6054W2_bbHV6F_QH7N1Snky3qYQ8VW4K319F54RXDdW5JVr9T6CJ-x3W9cCZnL6L1d-fN8W6MXTq4zT9TRykP4vzJQtW8jb4g017_QlHW4z_kd-78ZHLlW8_4S492Rk2BKW1tlyqD53PHSxW77jpS67Ws2BNVgcBTh45K8J-W12xSkK89LPHNW4kNBLZ7-dW1BW40t9vb7W08rPf4_Vyjn04 )

🔮 Infographic | 1500+ new predictive audiences now available, only with GroundTruth (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVPQ8f5HxVF0W705jcq7Q8gyvW8GDvjX5VShF6N52hRg25m_5PW50kH_H6lZ3m3W2w2d8L2BFTZdW1znWnD88nPxTW5cWQt73PdzvGW2yTb527qy14qW7NtN9R2mzWWGW6LrMMV5PNFQKW2mV3Kt2f3xkFW4qYX0B6sklGTN8QQq0yVwMhJV7llWB54HF0qW1Sfsy81qBx9vN1rWM8dpmY1wW448KYG256TmmW26ztbl8hg5GDW8HmqNd7LMT5vW17wg7p17hLPVW9cd8Q-7N51QGW8dmQ286fq7N8N7cYZTDgqjJ6W2GdRkH1q3dwBW12YV2y6lQKX9W2QzyzL39MG9-N2KRxbDHdQ04W4hmPWw7_21BLW84gM8G1mlnb2W2Mdd3w7PvBs5W24f2mP2MnGSqVzBCvg51832lW2QFF4R77QxwfW2SJ8mr2wJHwfW5b7RhH1_cfFdW6kHFVD30NCBff2rG5GY04 )

Notice a few new Dynamic Intent Predictive Audiences in Ads Manager? We're bringing true prediction to every industry, all powered by ZeroToOne.AI. Get the big picture on what these audiences can bring to your campaigns.

Check It Out
(https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVPQ8f5HxVF0W705jcq7Q8gyvW8GDvjX5VShF6N52hRg25m_5PW50kH_H6lZ3m3W2w2d8L2BFTZdW1znWnD88nPxTW5cWQt73PdzvGW2yTb527qy14qW7NtN9R2mzWWGW6LrMMV5PNFQKW2mV3Kt2f3xkFW4qYX0B6sklGTN8QQq0yVwMhJV7llWB54HF0qW1Sfsy81qBx9vN1rWM8dpmY1wW448KYG256TmmW26ztbl8hg5GDW8HmqNd7LMT5vW17wg7p17hLPVW9cd8Q-7N51QGW8dmQ286fq7N8N7cYZTDgqjJ6W2GdRkH1q3dwBW12YV2y6lQKX9W2QzyzL39MG9-N2KRxbDHdQ04W4hmPWw7_21BLW84gM8G1mlnb2W2Mdd3w7PvBs5W24f2mP2MnGSqVzBCvg51832lW2QFF4R77QxwfW2SJ8mr2wJHwfW5b7RhH1_cfFdW6kHFVD30NCBff2rG5GY04 )

⚙️ Ads Manager Monthly: Get the latest insights into our platform (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVPQ8f5HxVF0W705jcq7Q8gyvW8GDvjX5VShF6N52hRj63prCCW95jsWP6lZ3kyW16LGMb9k_0pbVr5q_972tQJtW7zB4Sv2sHqV2W2rynwd5lkTNPW8zRm4N2f53y6W6Ld1bw8Xd99DW8w-fhh1pV7vMW1RPqBD4MLQg3W1RnB5f38VNVSV1CLv567MkTvW5wvZ-36tZ78BW4nkn1f3h_JHxW15C3hF3QSdPGW815xwg1p5chGW7289941ZkpqMW1nmYSV2Bk_G0N1CK68njDgpnW6DYMvB56hJ7fN1jHW9kNbWzzW92tRMz8KC46CVVXh5z4XKgV4W8Wtmdn1KKNH5W81WmN77JXVL3W2bz1PS1qXJdqW8vm82T4PDpkGW196fhM4Z6dMrW4mLSCx4SSwMGW4VBBBq6zRbyjW4rbyp25NnSXZW14B9r74Wj4DYf27CH3z04 )

What's new in GroundTruth Ads Manager? Sign up for our monthly platform newsletter to get all the latest on Ads Manager, including new tools, tips & tricks, media channel & targeting updates, impacts of new regulations, and much more!

Sign Up for Ads Manager Monthly
(https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVPQ8f5HxVF0W705jcq7Q8gyvW8GDvjX5VShF6N52hRj63prCCW95jsWP6lZ3kyW16LGMb9k_0pbVr5q_972tQJtW7zB4Sv2sHqV2W2rynwd5lkTNPW8zRm4N2f53y6W6Ld1bw8Xd99DW8w-fhh1pV7vMW1RPqBD4MLQg3W1RnB5f38VNVSV1CLv567MkTvW5wvZ-36tZ78BW4nkn1f3h_JHxW15C3hF3QSdPGW815xwg1p5chGW7289941ZkpqMW1nmYSV2Bk_G0N1CK68njDgpnW6DYMvB56hJ7fN1jHW9kNbWzzW92tRMz8KC46CVVXh5z4XKgV4W8Wtmdn1KKNH5W81WmN77JXVL3W2bz1PS1qXJdqW8vm82T4PDpkGW196fhM4Z6dMrW4mLSCx4SSwMGW4VBBBq6zRbyjW4rbyp25NnSXZW14B9r74Wj4DYf27CH3z04 )

Until next week!

Hayden @ GroundTruth

This email was sent by GroundTruth.

GroundTruth, 58 W 40th Street, 6th Floor, New York, NY 10018, US

Unsubscribe (https://hs.groundtruth.com/hs/preferences-center/en/direct?data=W2nXS-N30h-M6W3BM5Hy2zKWzVW1_n82P2WfMNmW3bs6Kq3H7KRwW47pCf-3H85_kW3ZNlDk2vPF8jW3Y2xfN4kHkr5W3XTX8z49LG4-W1Sr6Y536dwgQW3XZ-rP2vz85sW1_4p4X2-Gh-XW23qHtk2-Ctv6W2FDX5y21lN3VW1Ly5Tr2FS_6GW1Bm-C93XX4Q9W3Xv91r2YmmL0W2zG56W2YLJykW1_vqMk2CCQHzW3j4PcM2-F-7XW1Xnb-K3VBPlwW1_vn_s4kdFzTW3M62RK2YJHZ8W3B--5G3X_B9KW2xYLPC1X6tXwW4mtNhw2vKW2qW43PRMT2C-mhgW1Qy7f94r9b2hW2HtgM94mkqcFW45CcyM4pDSJcW47RSHp3_F45HW2CXWV_2KRk2CW253mBC45RH_wW1BL6022HL6FSW1NBl1y386r1jW2vLGC33M5G1_W2KqbWR2Mw1y5W49jpHb41VdkhW2Yt9t-2CJMRmW30nCJG309nvBW1Nt7Xq2PmLglW43s6fP2WF7qDW2TP8qz2FMY1cW1StyjS2MnKbCW3FfQgg3DYKGPW308tB72sPqHtW2nT89f3C9PgDW3F6g4q2YKVLZW1X7LP02x-PBGW4phC2z2PPcYNW3QSTtV2CDhkfW1L8h4K4rCqkJW3K4bkg2s-NxJW2C-kmg43lK_mW47myQ_43PptLW1_qLhc3SL6cVW1Y_-jx2Rkrh9W34zx6n2TPG0sW30B0Rn36d5wmW3H59Kh1ZvFVqW41qB3t3GXcb0W21hMMx38dLzLW4tCgwj1VdYn1W4rfmkL2-rMp2W2-H__-38tc0MW2Rzly434Gx7Q0&_hsenc=p2ANqtz-_RsT5KTtg-SDABXmszUtjHOJ-VED0JM6NPbaGK0NMhe7YXnxB_T1sRbopuWVOGcQSS4y6fGXU22dcCRqBTKbCnpSlGd1X0QEXiqhGC2zQfCmN_PHrbRC6ZmG5guX1vGSaZjl_n&_hsmi=441939102 )
Manage preferences (https://hs.groundtruth.com/hs/preferences-center/en/page?data=W2nXS-N30h-M6W3BM5Hy2zKWzVW1_n82P2WfMNmW3bs6Kq3H7KRwW47pCf-3H85_kW3ZNlDk2vPF8jW3Y2xfN4kHkr5W3XTX8z49LG4-W1Sr6Y536dwgQW3XZ-rP2vz85sW1_4p4X2-Gh-XW23qHtk2-Ctv6W2FDX5y21lN3VW1Ly5Tr2FS_6GW1Bm-C93XX4Q9W3Xv91r2YmmL0W2zG56W2YLJykW1_vqMk2CCQHzW3j4PcM2-F-7XW1Xnb-K3VBPlwW1_vn_s4kdFzTW3M62RK2YJHZ8W3B--5G3X_B9KW2xYLPC1X6tXwW4mtNhw2vKW2qW43PRMT2C-mhgW1Qy7f94r9b2hW2HtgM94mkqcFW45CcyM4pDSJcW47RSHp3_F45HW2CXWV_2KRk2CW253mBC45RH_wW1BL6022HL6FSW1NBl1y386r1jW2vLGC33M5G1_W2KqbWR2Mw1y5W49jpHb41VdkhW2Yt9t-2CJMRmW30nCJG309nvBW1Nt7Xq2PmLglW43s6fP2WF7qDW2TP8qz2FMY1cW1StyjS2MnKbCW3FfQgg3DYKGPW308tB72sPqHtW2nT89f3C9PgDW3F6g4q2YKVLZW1X7LP02x-PBGW4phC2z2PPcYNW3QSTtV2CDhkfW1L8h4K4rCqkJW3K4bkg2s-NxJW2C-kmg43lK_mW47myQ_43PptLW1_qLhc3SL6cVW1Y_-jx2Rkrh9W34zx6n2TPG0sW30B0Rn36d5wmW3H59Kh1ZvFVqW41qB3t3GXcb0W21hMMx38dLzLW4tCgwj1VdYn1W4rfmkL2-rMp2W2-H__-38tc0MW2Rzly434Gx7Q0&_hsenc=p2ANqtz-_RsT5KTtg-SDABXmszUtjHOJ-VED0JM6NPbaGK0NMhe7YXnxB_T1sRbopuWVOGcQSS4y6fGXU22dcCRqBTKbCnpSlGd1X0QEXiqhGC2zQfCmN_PHrbRC6ZmG5guX1vGSaZjl_n&_hsmi=441939102 )

Accession

nse/groundtruth/2026-10-07/3395

From

Hayden from GroundTruth · hello@groundtruth.com

Sent

7 October 2026 · 12:00 UTC