GroundTruth Weekly: How to optimize for ad budget efficiency

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For marketers, efficiency is no longer a benefit, it's the expectation.

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Hi Emre,

For marketers, efficiency is no longer a benefit, it's the expectation. You need solutions that help you maximize your budget, not just spend more.

This week's resources are focused on helping you build campaigns that deliver on every dollar, including an invite to our upcoming webinar and a blog explaining how the omnichannel approach drives results efficiently.

🎥 Upcoming Webinar | The Next Era of Ads Manager: Smart Retargeting & Creative Management (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVph7Q3-G49HW7fRpGc305fNpW3S9mTt5WHNWBN5BW0QR5m_5PW50kH_H6lZ3nrVmWsph54n1NfW7zBDkr87JcKvW6Vrtjw6zLB2KW58Ks2T5dLcL0N2DM2BTGBLLVW4FbPWz874wnNW2SK09s6n7_pfVKfn605Pg20XN8Crxj4SnPJsW9lv_s-8GKtH9N985H22PXZLDW94SF9732ByJCW8_YwVD2f6hw3VbzfMs3rHPBcN3jsFlLT4N0yW81795k88q4dhVnlJPb6_BJXZW4KW4fn3B4RhTW6TbNzv4xRsq_W2fl3r465V6vkN1zysQ_JMNPcN2p0q8k2WX94N2vqMFgNTSG4W4TfLff7r5Cb2W2yvxQR46yjyKVYLSdC1VD3Q_W6-SLmk2H3g3HVhtmkq3W920gW3V5hHK7KLnsHW2p7sYx68smflW2RBLJX8p0V7DW43hWYr5MlsJFf15yTMW04 )

Tomorrow, we're live with a 15-minute dive into new features that help you boost your conversion rates and brand awareness, all while simplifying your production workflow. Join us for "The Next Era of Ads Manager: Smart Retargeting & Creative Management" to see it all in action.

Reserve Your Spot
(https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVph7Q3-G49HW7fRpGc305fNpW3S9mTt5WHNWBN5BW0QR5m_5PW50kH_H6lZ3nrVmWsph54n1NfW7zBDkr87JcKvW6Vrtjw6zLB2KW58Ks2T5dLcL0N2DM2BTGBLLVW4FbPWz874wnNW2SK09s6n7_pfVKfn605Pg20XN8Crxj4SnPJsW9lv_s-8GKtH9N985H22PXZLDW94SF9732ByJCW8_YwVD2f6hw3VbzfMs3rHPBcN3jsFlLT4N0yW81795k88q4dhVnlJPb6_BJXZW4KW4fn3B4RhTW6TbNzv4xRsq_W2fl3r465V6vkN1zysQ_JMNPcN2p0q8k2WX94N2vqMFgNTSG4W4TfLff7r5Cb2W2yvxQR46yjyKVYLSdC1VD3Q_W6-SLmk2H3g3HVhtmkq3W920gW3V5hHK7KLnsHW2p7sYx68smflW2RBLJX8p0V7DW43hWYr5MlsJFf15yTMW04 )

📈 Blog | How Omnichannel Advertising Drives 3.2x More Visits (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVph7Q3-G49HW7fRpGc305fNpW3S9mTt5WHNWBN5BW0R65m_5PW5BWr2F6lZ3nkW7MHg0M5qpSL0N6DT8rvGDH5JW2t_7Hx22cPfSW4zlTCX3YyWQQW8JFNN06VSyfmW1_0m7G2Z6ZngW7btNw19fMzMxW4SrgB21NGRJfN3ffjXJK2nrgW6XBhgc15sdBRW5RJhcv19qk6KW4kSvBZ7VJ3zsW2Q8FS119h3MFW7Qmm-06kwkc0N5Y4LmVwKT3ZW2Z8Vt04d2WghW4p42wy5xYq9nW85D9vG7hJSB8W1HXdR37lm9C7W3KXh211ZNJQRW6p0q9J3Sg3xCW7cmP0h4_G5bgW4XqN3y508SKZW6kvQc186d57bVXMDKr6L2HdCW2tnd4y8KzThHW79kkXg5kM9D-W69VGcT43R_cdW6hB7gY2dsDXwVtSVV_24_DPNVKyjkG50Pxg1W56JsB04FWbFLW98sydf7tQpsLW4-YBG06VcL0rd7DzHM04 )

The best way to get bigger and better results from every ad dollar: diversify across channels. In our latest blog, we break down how omnichannel advertising can increase the likelihood of a visit by up to 3.2x.

Check It Out
(https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVph7Q3-G49HW7fRpGc305fNpW3S9mTt5WHNWBN5BW0R65m_5PW5BWr2F6lZ3nkW7MHg0M5qpSL0N6DT8rvGDH5JW2t_7Hx22cPfSW4zlTCX3YyWQQW8JFNN06VSyfmW1_0m7G2Z6ZngW7btNw19fMzMxW4SrgB21NGRJfN3ffjXJK2nrgW6XBhgc15sdBRW5RJhcv19qk6KW4kSvBZ7VJ3zsW2Q8FS119h3MFW7Qmm-06kwkc0N5Y4LmVwKT3ZW2Z8Vt04d2WghW4p42wy5xYq9nW85D9vG7hJSB8W1HXdR37lm9C7W3KXh211ZNJQRW6p0q9J3Sg3xCW7cmP0h4_G5bgW4XqN3y508SKZW6kvQc186d57bVXMDKr6L2HdCW2tnd4y8KzThHW79kkXg5kM9D-W69VGcT43R_cdW6hB7gY2dsDXwVtSVV_24_DPNVKyjkG50Pxg1W56JsB04FWbFLW98sydf7tQpsLW4-YBG06VcL0rd7DzHM04 )

⚙️ Ads Manager Monthly: Get the latest insights into our platform (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVph7Q3-G49HW7fRpGc305fNpW3S9mTt5WHNWBN5BW0SW3prCCW95jsWP6lZ3npN19Cp3N9gljmW5-gBF047yQDSW8mHnVp57Q2xnW7lNQMt1_YnSdW4J0hp788dk6nW1RdV355lssqVW5KB04p39wnLmN1ZS2Cr76fcjW56LpsK63qJLQW1ZJ3CQ3b-7hNW8PHVFv7YCJ1CW8BV0hB7hDhfLVdh2X31KL-mgW5Rn-Kc3vcnBBN44ZbXsmgkGhW8WBWCJ7DNcQ-W2jklLF2VbWjnW3pbDyJ3wmQnPW4Y5s8z4N-DVDW77q7_77G9fHGW1S7Yl73xtJ-MW4PrQtG3flG_RW6zXg6662f_msW3BG0fc8wRZjpW2J4z2G7CHslpW8B8kbT8N004dN8RrvJjd32ZyW26Q_KJ1qc-kwW4KN44k7l-jC0W7Y_CyQ2Ry6f6f2Fbv4W04 )

What's new in GroundTruth Ads Manager? Sign up for our monthly platform newsletter to get all the latest on Ads Manager, including new tools, tips & tricks, media channel & targeting updates, impacts of new regulations, and much more!

Sign Up for Ads Manager Monthly
(https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVph7Q3-G49HW7fRpGc305fNpW3S9mTt5WHNWBN5BW0SW3prCCW95jsWP6lZ3npN19Cp3N9gljmW5-gBF047yQDSW8mHnVp57Q2xnW7lNQMt1_YnSdW4J0hp788dk6nW1RdV355lssqVW5KB04p39wnLmN1ZS2Cr76fcjW56LpsK63qJLQW1ZJ3CQ3b-7hNW8PHVFv7YCJ1CW8BV0hB7hDhfLVdh2X31KL-mgW5Rn-Kc3vcnBBN44ZbXsmgkGhW8WBWCJ7DNcQ-W2jklLF2VbWjnW3pbDyJ3wmQnPW4Y5s8z4N-DVDW77q7_77G9fHGW1S7Yl73xtJ-MW4PrQtG3flG_RW6zXg6662f_msW3BG0fc8wRZjpW2J4z2G7CHslpW8B8kbT8N004dN8RrvJjd32ZyW26Q_KJ1qc-kwW4KN44k7l-jC0W7Y_CyQ2Ry6f6f2Fbv4W04 )

Until next week!

Hayden @ GroundTruth

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28 October 2026 · 18:00 UTC