GroundTruth Weekly: Holiday Shopping - The who, what, when, and where

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A detailed look at the data behind 2026 holiday shopping

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Hi Emre,

There's a chill in the air. You know what that means. ❄️

This week, we're dropping our first in a two-part series, Winning 2026's Smart Holiday Shoppers, delivering a comprehensive look at how holiday consumers plan to spend in 2026, as well as a link to our new omnichannel bonus program so you can reach this season's shoppers on the channels they use most.

❄️ Blog | Winning 2026’s Smart Holiday Shoppers: Part One (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVwm9T6GQfkJW2Nk3gg1pcgrHW6cqVBw5XgGPBN8GDX5n5m_5PW50kH_H6lZ3p8W4H0-Jk3lRn5fW6BFBbj248lnzW75RVDD8xStC5W7R-4B091SVYQW7WpPpk6TmP4tW2PZ2Jl2Y20J4W5cPLF92X-slGN4gd-W2P8-5QW3gZKPb20wJlCW9hn2Lp7gZbZSW3fQ0xK3BKGXfW2s2Ws02RZZ3pW1YkRwP7SxKRdVx9zcW64vrPDW3PFd_252F5XYW69-Tgj4hXWcmVDjzBF6LRmThW35z1N41x9HvZW2D-s2r1xnSh4W6PXk638xHpMYW7Sjn-11B4WP7W8hZ69r52qZltW1v2d_83TDd9dN5-gvymZXhLcW3wNHny6GFJbXW6nFTmv4STj2wW37DV_85CP7xcW4JDTwX2q2V6jW3srH1f49WVGtW6VVljZ3gbCkpM17r8GtDNhsW3ty7nr5QstYWf81gxHs04 )

It's that time of year when the lights go up, families gather to celebrate, and shoppers start hitting the stores. But what are consumers planning to buy, where are they planning to buy it, and when? In Part One of our two-part series, we've got your answers.

Get the Facts
(https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVwm9T6GQfkJW2Nk3gg1pcgrHW6cqVBw5XgGPBN8GDX5n5m_5PW50kH_H6lZ3p8W4H0-Jk3lRn5fW6BFBbj248lnzW75RVDD8xStC5W7R-4B091SVYQW7WpPpk6TmP4tW2PZ2Jl2Y20J4W5cPLF92X-slGN4gd-W2P8-5QW3gZKPb20wJlCW9hn2Lp7gZbZSW3fQ0xK3BKGXfW2s2Ws02RZZ3pW1YkRwP7SxKRdVx9zcW64vrPDW3PFd_252F5XYW69-Tgj4hXWcmVDjzBF6LRmThW35z1N41x9HvZW2D-s2r1xnSh4W6PXk638xHpMYW7Sjn-11B4WP7W8hZ69r52qZltW1v2d_83TDd9dN5-gvymZXhLcW3wNHny6GFJbXW6nFTmv4STj2wW37DV_85CP7xcW4JDTwX2q2V6jW3srH1f49WVGtW6VVljZ3gbCkpM17r8GtDNhsW3ty7nr5QstYWf81gxHs04 )

➕ New Incentive | The Power of Plus One (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVwm9T6GQfkJW2Nk3gg1pcgrHW6cqVBw5XgGPBN8GDX5H5m_5PW5BWr2F6lZ3pwW8tBbs_4VJDwtW7T5WbH3SyM_DW6C_73N8ZYKtnW5rlVcV1gwXVLW9kjz9F8r-CcXN6Sr-VCLSrbbW2Br2vY6MxXVpW12_hyr5BPP6nW2VMZgg8wMGnQW7XnsB82GhYRbW3ZWMT74b06M4W23Y28_7RlgKGVr0v3R5J4_8WW6HGWNp2YXVbMN1MTF9n5XH2bW6JGdmK6vkJ_MW3N9swh6s00GcV4R7TR7yyG3LW4l_0Ld3Z6ftgVKT8ft5VpCbfW4P-hLC9kVyQ2N1MlVvgDlq8MW7vdNsW1bpWBcW5FCM4q4ymKnzW5r57F128Chf0N7XWpkNSHJV_VNtrQy4LfPDsW4yVcZV1p3FfRW3n4sBh5r70q7Vz3qNC1jB17mW2J6fgr3K8bc0W5kNRFj22_-p_W878GdK3rtrj4N7xwCLtpWdNyf5CZqHM04 )

We know omnichannel can drive up to 3x more in-store visits, and we're ready to prove it with the power of Plus One. From now until December 31, 2026, we're offering bonus Mobile impressions when you launch on Audio, CTV, or DOOH. All you have to do to sign up is reach out your GroundTruth rep or email us at selfservehelp@groundtruth.com (mailto:selfservehelp@groundtruth.com) .

Get the Details
(https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVwm9T6GQfkJW2Nk3gg1pcgrHW6cqVBw5XgGPBN8GDX5H5m_5PW5BWr2F6lZ3pwW8tBbs_4VJDwtW7T5WbH3SyM_DW6C_73N8ZYKtnW5rlVcV1gwXVLW9kjz9F8r-CcXN6Sr-VCLSrbbW2Br2vY6MxXVpW12_hyr5BPP6nW2VMZgg8wMGnQW7XnsB82GhYRbW3ZWMT74b06M4W23Y28_7RlgKGVr0v3R5J4_8WW6HGWNp2YXVbMN1MTF9n5XH2bW6JGdmK6vkJ_MW3N9swh6s00GcV4R7TR7yyG3LW4l_0Ld3Z6ftgVKT8ft5VpCbfW4P-hLC9kVyQ2N1MlVvgDlq8MW7vdNsW1bpWBcW5FCM4q4ymKnzW5r57F128Chf0N7XWpkNSHJV_VNtrQy4LfPDsW4yVcZV1p3FfRW3n4sBh5r70q7Vz3qNC1jB17mW2J6fgr3K8bc0W5kNRFj22_-p_W878GdK3rtrj4N7xwCLtpWdNyf5CZqHM04 )

⚙️ Ads Manager Monthly: Get the latest insights into our platform (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVwm9T6GQfkJW2Nk3gg1pcgrHW6cqVBw5XgGPBN8GDX7s3prCCW95jsWP6lZ3lKW8MHvxF6BZPF1W2r2BQz4TXhwVN76Vc9x4XmhXW33r0ck6xdT63W5wxdx650sHQwVnF6Ry16-f3cW2q_vlj4bQ0HTVWg7zj8gS32qW3pgDWc4Qf8GcW2FbRsB5VfSBRW3Hfk2J78ZPH0W8GQCgv21zcqwW4TPnJT7-D_z_N1WTJ3lmNqjTW2n53BH2dy9Z1W2DN7JV6JYYqWW7HmphT5zNF9LW5dY8pR5ymsb2W937Njp60QLkYW92--K33PqS3MW22Z43T4TT5BSW6zYbtT45Rqf4W3rfVZk399jTFVKHL6Q41SlWKW5-vVX21-cc-2W1hHMPW4pHyGWW6xkLW75_Rn26N8lMl3FvtKL0MnMcRNvgCjRW5hJhw86N8FF3f2DkS4R04 )

What's new in GroundTruth Ads Manager? Sign up for our monthly platform newsletter to get all the latest on Ads Manager, including new tools, tips & tricks, media channel & targeting updates, impacts of new regulations, and much more!

Sign Up for Ads Manager Monthly
(https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VVwm9T6GQfkJW2Nk3gg1pcgrHW6cqVBw5XgGPBN8GDX7s3prCCW95jsWP6lZ3lKW8MHvxF6BZPF1W2r2BQz4TXhwVN76Vc9x4XmhXW33r0ck6xdT63W5wxdx650sHQwVnF6Ry16-f3cW2q_vlj4bQ0HTVWg7zj8gS32qW3pgDWc4Qf8GcW2FbRsB5VfSBRW3Hfk2J78ZPH0W8GQCgv21zcqwW4TPnJT7-D_z_N1WTJ3lmNqjTW2n53BH2dy9Z1W2DN7JV6JYYqWW7HmphT5zNF9LW5dY8pR5ymsb2W937Njp60QLkYW92--K33PqS3MW22Z43T4TT5BSW6zYbtT45Rqf4W3rfVZk399jTFVKHL6Q41SlWKW5-vVX21-cc-2W1hHMPW4pHyGWW6xkLW75_Rn26N8lMl3FvtKL0MnMcRNvgCjRW5hJhw86N8FF3f2DkS4R04 )

Until next week!

Hayden @ GroundTruth

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12 November 2026 · 15:00 UTC