What's new in Ads Manager for November?

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Hi Emre,

As peak holiday shopping and year-end celebrations draw near, we’re here to help you finish Q4 strong while getting an early head start on Q1 planning.

In this issue, catch up on our latest automated retargeting webinar, explore our unified audience catalog, and unlock strategies to capture holiday travel and celebration spend before the year closes out.

Let’s dive into your November updates!

What's New

Platform | Smart Retargeting & Creative Management Webinar: Take a deeper dive into our automated retargeting workflows and centralized creative management tools. Missed the live session? Catch up on platform capabilities at your own pace. Watch the full recording here (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VXbLtg6WKB6BW4v8TYF6_JnBqV9TLwZ5WVdfLN5wYXSx3prCCW95jsWP6lZ3lzW62GLyV8BmdzVN2gsSrzKjBCMW4HN0y_6S3SRfW1zc7Kl1fb4-_W2pCky16gZrCWVSLRwN22QRJCW535hHn4Xpf7xW85nwJS4x-97KVyJ0Cf1v09yQW4prBYr6hSN94W6m7-3b2-QvW4W7QRfKF8BKBCcW5mVxYz6Zv3nQW2zYzlz3c6tHwW3WvCBz4zfhpRW7ggWmd4xTG0RW3zdqVR3BMCN3N8Z4fnwsqHBwW7RhtLs4TYrpdW1q9qXS71Vw9XW53B-9h1wyT74W3Z1lLw3X0RFmW5WJ-Kk8p_hX1W4rPlqq4kw1fgW203Bk82nrVdBVpTLY43pgYVNW2tBC065YsDRxW5QZVHh5jtk98W6JQGLT7ZhlhTW2yHfGM9fkGvpf1l2b1Y04 ) .

Strategy | 2027 New Years Resolution Strategy Guide: Capitalize on the Q1 “fresh start” mindset. Learn how to combine GroundTruth’s real-world behavioral signals with Predictive Audiences to reach motivated fitness, financial, and lifestyle goal-setters across CTV, Audio, and Mobile. Read the playbook (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VXbLtg6WKB6BW4v8TYF6_JnBqV9TLwZ5WVdfLN5wYXR25m_5PW69t95C6lZ3m8W1JJh653yztgKVGNRF27m-D94W1cD8bV6kFhpZW2rjqnq24XMVYW57vctW3cy2lJW1Ph3p98ZNptCW4XvjQ_79l52dW2Ybt5f91hWNLW19MbRz6Hdpc6W7qm_5Z5VQT9GW3CXMPG5QxT72W38vYHH3SwWblW2ndrCC7Q-r6kW6ySbnP7zPp_0W5PMGxx4-T7bbW7TDYv24jl-2tW5q557T3r455WW520Mfv5-2gN6W1m_ypQ7vN3rKW5q962Y27-dKnN3-dn_7fxlkfW39jpXk7ycrv1W6s_x-X8LZ3j4W1XwCtK2n7-qXVNrvsp2pP0nJW4sr5qb7Z-j2VW3jCqyC6fHys8W4-wbQM68cmfvW4w6VLh8zWky_W1qcd3N8Z_QhQW4z7J032K_-SqW5TXXJZ7qzbnVVYd4wF8fbg3LW4mmZfG8fMf5VW8v7k8W1MXkLcVTSlF92Cj4LJf6XVQpg04 ) .

Platform | Unified Audience Catalog: Discover our complete targeting ecosystem in one centralized view - spanning deterministic, predictive, and premium segments. Explore options aligned with your campaign goals via the "See our audiences" button on our website’s Audience Intelligence (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VXbLtg6WKB6BW4v8TYF6_JnBqV9TLwZ5WVdfLN5wYXQs5m_5PW50kH_H6lZ3pTW7PbtMb5pkkNTW8Ssr907ByqRQW4jYVj31l_hlsW8q0Ry43tF2XSW3kBKJL7VGdXwW8dbxpg3NXVysW3r46pn899wlpW1XPZYT4jqPQPW6XCbtM7QzpyfW8chDpb5xp85kW94ssdz2W7HGhW1T857W1tkJwLW6BR9BD1D3cYDVgJNqY6-lDWhW5HvsNw62Rz_8W7KFzNr79-r0hW3KYzr_8bBmrrN6wy72CtdMsHW3rgh4D5vXkxZVFqfqz2nhmwVW2cBYq-94v265W6QGGpn6856GdW3-5y7n4Gnn6LW41p-0j6vhDcNW1Kv23R2dgyq5W7vSPbj2VW_lnW9fX2LB4H9LV3W5cD-_t7sg0PrW7-28sr8skXlPW8fYQS57sknkgVvdn9f37VRYgW8Ccq2x5zmcgYf2Nczrq04 ) and Predictive Audiences (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VXbLtg6WKB6BW4v8TYF6_JnBqV9TLwZ5WVdfLN5wYXQs5m_5PW50kH_H6lZ3kPMpRw5DS0WLwVgycgQ8320C5W6kdm5W2c-v90W8n8-tp40496hW2VyZm04k7RpMW3kgNgb6_fDFgW4ML2LS6h6w65N3CztXbZ4JRyN6BmYnxwM6nSW9kLCrF7WRtlhW889-PL58RQDjW4RMJwb3pBQgLW7D_Hjy16jdpcW8HW37y1qMfhJV7xXvD66pcCvW370D821qYSf7W5_PJh77G0kNjW8DJJ8w7cBR-5W4QLtsh8jPRtyF1DzlfPCG4qW7V_RZd8hJV_sW46_CR31ZG5Y4V9SWWs2vw3KrW41_PXj3tNg_TW7rVRRf7d6VR9W3KVChq27K1VtN5vM6BBbX6__W3--7Q97rKRR-MRtCJ8VtS8fW4x0tY87LV6QWW7KxCF_6m6syqN7mzcCW8jqhdf5hMFbd04 ) pages.

Blog | Where Programmatic Digital Out-of-Home Continues to Shine: Programmatic DOOH continues to surge across the omnichannel landscape. Explore the key drivers behind its rapid adoption and how high-impact physical screens elevate real-world brand awareness. Read the blog (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VXbLtg6WKB6BW4v8TYF6_JnBqV9TLwZ5WVdfLN5wYXR25m_5PW69t95C6lZ3p5W1qn5k51N-51MW4ZNQk_8Djn6hW8nXft481ppFqW6C8Qp86S-HpCW6Bnxzl17L0m2W3XBg231YlxWtW2Hsk386g9hxGW2rwqN322syv7W1ZVPWC4RHyy7W2nwK_S2rm3t0W2s6SGF5pXsyGVq32153GfygGW8rPFr67VwS0LW7r-NwK6YzqlTW1C6-v_2r6_TTW6kQ6Tf1bNhfzW6HdKsh1Zgl4QW50-yW-3YfZ54W4WKk1J5fn9jSW1VTLXb67Z-P_W1XK6vR3mV7WsW7SGZxt94y4L6VFBX2L1PHgyvW53KccV7sVNMvW7z0pkQ5nrcS4W81rJtJ8LtfXMW6FXCnB5B_QQHW5Xh64B8vBjHzW3dZCPp1JFMj3N7-dDPBTXG4zN3w0tp1pMHvbW2nlj2R5xh7HrVHBK8Q4--jthW2hj8M68lLxXKW2GKY8C9lLWbqW9hhSgh4Jfk3Pd3L89F04 ) .

❄️ Strategic Spotlight: Holiday Travel, Celebrations & Year-End Moments

Holiday travel, party hosting, and last-minute gifting are hitting their peak. Pair these high-intent moments with Dynamic Intent Predictive Audiences to reach consumers predicted to convert within 48 hours to 30 days.

• Holiday Travel & Transit: With 42% of Americans planning holiday trips (averaging $2,439), engage travelers across airports, car rental hubs, and budget accommodations.

• Celebrations & Hosting: Over 42% of consumers expect to spend $100+ on New Year's Eve festivities. Capture host and party-goer spend near grocery stores, supermarkets, and wine & spirit shops.

• Peak & Last-Minute Gifting: Retail sales are projected to top $1.4T+ (up 4% YoY). Drive foot traffic during final retail pushes by targeting shopping malls and big-box locations.

• Early 2027 Momentum: GroundTruth data shows immediate January foot-traffic surges across gyms, discount retail, and home improvement centers as shoppers pivot to fresh-start resolutions.

➕ Maximize Omnichannel Reach: The Power of Plus One

Build an integrated holiday footprint at scale. Invest in high-impact channels like Audio, CTV, or DOOH to unlock added-value Mobile impressions at no extra cost. Remember, this offer ends December 31, 2026! Check your eligibility here (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VXbLtg6WKB6BW4v8TYF6_JnBqV9TLwZ5WVdfLN5wYXR25m_5PW69t95C6lZ3mLW7Hhw4n8w_CFCW8Fltqb4gp3sTW8dckW16td1-MN5pqCZ4ys-DmW7QmGkc2ML0yvN7WPMVxn5kR_Vkv-jb7sKgHQW7MFqsn5mZptkW4LcWzN8mndxpW71thCx3H1RTzW4S1x606sQ6JDW4Wzpvp5kjzRpVTy98z2b0xGWW87mhs55Tyj2tW8jl8Gm25wjP8W5l6Fr84lwJJJW8BQKVZ9d-y-fW77JpCC1XMZsLW5VH_wX3RVpgqW74wsCb77DzXMN561k4QJqzjTW7zwGgN5s6WfjN77MzXwkxDhbV2J7B874V-TxW4kdyG36DWvWqW7pN27M70-XGKW1d7WV61XGNwKW27TnM-7xQwjBW64jfv02TCZFbW7QLrSw561LnyW4ZYmQF6d08vnVmNLSg4dxLBMN6KCGtpQY68pW14ZL4v47wW8KVzdT1N3kYHPzW2QWBQK6Zczl-f6z9qp204 ) .

🛠️ Tools & Tips

Maximize your efficiency and campaign performance with these setup shortcuts:

• Flexible Creative Sizing | Cards in Creative Management highlight recommended sizes based on inventory, not hard requirements. To upload additional dimensions or creative iterations, click "+ Add another creative" within any ad group card.

Pro Tip: Rename your creative assets directly in the dashboard for seamless reporting and management.

• Visual Media Placements | During Step 2 (Media Channel) of ad group setup, preview how creative formats render across channels and access our sample publisher list (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VXbLtg6WKB6BW4v8TYF6_JnBqV9TLwZ5WVdfLN5wYXR25m_5PW69t95C6lZ3kKW5HtFzt2jQjgCW35Stcw64zh44W1XVt2M6k4MShW1bd9b-1Wx76SW7l_Jnx3s3WLgW2PN-hG2BsPYtW2Yy26s4zcX0QW7dPg0m4PgZqtW4hy3jc1j1rKsW97q4n12cgs9QW6lgDFg4pXj6lW97cfv434DyybW22tKxV4DYzwnW3nngqH6mdQvDW90-qcz1qZ5lcVkw1-J52SdgtN8hbh8dFhHc5W8y2gJv7N8lhPW3vPLGY5p66p6W9cVrgc5PjDCrW9c2SJC62rrBPW5cRNtK6q1VHlW4lXpCX6nDW5fW1KkJy64fGMzlW3fTtLT3jwPkHW3-N2ZK6M_K0QW2fBqNF7pTRcNW1Xxb6m1kXJj3W3SPm-r6FnPmcW3K2byv6nJQklW4xf5NQ8fKTMsW4FVGsj6KJxwWW69GZmj7mgFjMW81cqXr2HCjlWW2NXLb-5xMsChW2M_yYh1jrydTf4rKKHj04 ) for immediate inventory context.

• Targeting Layers & Scale Alerts | Beyond your base geotarget, you can layer one optional tactic: Audiences, On-Premise, or Neighborhoods.

Scale Consideration: Pay close attention to in-platform warning banners - layering On-Premise or Neighborhoods significantly restricts available inventory and reach. Review Neighborhood targeting guidelines here. (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VXbLtg6WKB6BW4v8TYF6_JnBqV9TLwZ5WVdfLN5wYXQM5m_5PW5BWr2F6lZ3p7W1spDd85wm6gKW2bvflV6QGCZ6VgNt3h7v0bVSN5JV8JWzVZNvW8-fS9d833Hb9W6zMQw_17hkfdW8fsmZl26scLpW33KQdZ5FxvFPW79lKcr3ytM-KW95r23h8QxD9LW8VjXP943yrRKW5YgVPw6RhtbyW68nH0m2TCgzGW39Z9mT36QYRGW8DXdGd3hkLlJW44LSqm5XNzxvVrMBW47CZPvPW2GdZ8w8swG_lW5nn2345GxkpWW76PSVk4l-KcSW2kdZDp8k9m-5W2xlj0l2RMgm0W1q8rfs92x-kXW8tcS3f7Y8SZrW1MK9gm39km1YW1HYxFB5qt33sVW5bHH3_-Rr0W8bmp8-824FZWVB-BYl7QSR1CW5Mkb4f77y_w2N6GXWxB_rQvPW332V7x8T55TFW5Bj7Hz2735w9W5MygQy7yL0wsf4l7J1g04 )

📚 Newsletter Archive

Missed an issue? Catch up on all the great content from our previous newsletters HERE (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VXbLtg6WKB6BW4v8TYF6_JnBqV9TLwZ5WVdfLN5wYXQM5m_5PW5BWr2F6lZ3krW54_K3N38CMnhW72FQ_25Jw3-kW7-Grzf8lc5y5W5SpTxF4_lX0BW9j2dLM6c6khCV71Mft4cZqdSW319zgp5RpnDpVs0cwT2bqjKyW1XfJlL919b3pW8FLVLZ9f8QwFW5M528T8-LH4GN7BZtGy3g0hnW76w7cJ2XLKf6W2GkyYs61pXRTN5cPjqMvrq73W1vK_r25jDLzKW6VF3VN7tn6YWW7Rglkn2qfTjlN6bRMy225z-mVg5dPt2y2WNpW78LYrV25nzC3W5CDsf13fMP6qW62tzmG56mtstW8TM5nh1vkflDW4v_-4J2Z1hWmVsFw7p3pD0hrW4NDSmd8zJqlYW58dqwM5m7182W8CP1717R8nZhW3cH2YX9cQBTfW918QXV2vJHYvW6n6BMz75vs0GN1b90pqJjKm5W5ttzlH1xjYYvdw-VKj04 ) .

Until next month!

Emily @ GroundTruth

GroundTruth (https://hs.groundtruth.com/e3t/Ctc/L1+113/d4HcHT04/VXbLtg6WKB6BW4v8TYF6_JnBqV9TLwZ5WVdfLN5wYXSd3prCCW8wLKSR6lZ3nDW15N9q78Nj3lRW6LcKVm3YJ5skW54JS_h5rTK_KW9b9rxR4QGCvkW4VbSQY4htptqW1Y029h7FfL30W3lbxsb4Ty8KsW3Nkh5Q4kBB4WW95VqcR7066GVW5N7F35476GGkW3MDyqR100yR4W8B2n8J7kTjJ0W4nltNs9bQsHSW34KvY68_gBzCW2hK2tZ5zsThvW5klx475XrvB-W5RRFY78wcyrWW4nLmkl8Cm9fSW1kMg3s80YRy0W2Ktc5j8wCpz_W4fD2-X1jQHWVW89_wVq2-Ly_gW8H1vyV3D2WjZN6b5Xfl1Bh8lW68f2mM6cHL_4W8nczBy8CR0T8W8Jy7fn7TfLdZW3LJzQH8lv30nf7NvXn404 )

Want to learn more about Ads Manager or need help with your ad campaigns? You can reach out to selfservehelp@groundtruth.com (mailto:selfservehelp@groundtruth.com) .

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GroundTruth Ads Manager · selfservehelp@groundtruth.com

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2 November 2026 · 15:00 UTC