Building the dream social team for 2027

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Future-proof your social media team to thrive in the new year
80% of individual contributors spend at least half their time on operational execution, leaving less for strategic work—so how you structure your team matters. Explore 4 common team models and 9 key roles to invest in, plus how to make the case for more headcount.
Build your team <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlaiNGAQ80xJqqKnj7t6gpRpeTxE56FwqXR1MpadTa-OP-P9NLn3_-Myi9EFbY2iTpcA6249mNEleNLcqJ5JdGxPe7LCLoWKt7sbEqcbGl1EWqfC5iXVjjEkvVBXC9VcA4nOFp7sk3ZVmLmhVAe6Rj6tohnc_0x2F7Dprg3eI6ZL6QlFpoS3EsF550jHZZOzBS_UN9p3VOPkW3WNYMsHyt0yhsWjVOjIm8wlj2j3rvui9zxlq_iyUOddEVZTQZI_ORWBgZOVoiuM3Iskn1iFV0BNnY2T2eBeyYVrVAXCOLDJ8gkW_xfg==/NTAxLVBUVy05MzgAAAGlaiNF-vTFcT8WGUd1lDlfQliwgJxEyofzrAG-xs-7MbpwlDocLzjlUYx37zeUSQ3MxdrCNYY=>
How to create a Black Friday social media marketing strategy
Shoppers are starting their holiday hunt early, and they’re turning to social to find the best deals. Follow these 7 tips and get inspired by 5 post types and real brand campaigns that’ll turn your Black Friday scrollers into buyers.
Plan your strategy <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlaiNGActyuFNMogVlSwXdPu1Vom9jbSWa8jVmBDIIJ6pEOk5RejN74HeiPAiHIYocmgvmzGMw5WnPNxB4rRF5NUXtIsub3Iexl8zB7dIp1DijDEBmEBAj_j7Yb8CGGnwX1ADZxeywzpBEF0XeU6YgdTx35XHFqQQf2yBRmD9RKQ3alMZFwH1GZUrLu9RzuOuh9BWZdBn9y4XdThbNS4XUDVwnKzZVGpuAnHaiVxbKgCBZF8M7lN8aG1e4FguK6AdLqDrpIM1iolJ5Q0hQ4QBs3Sr76j7h2lhBuC163sD5bSBDC7ekydnocxi7Udxr76-98rUhN3Cb/NTAxLVBUVy05MzgAAAGlaiNF-vTFcT8WGUd1lDlfQliwgJxEyofzrAG-xs-7MbpwlDocLzjlUYx37zeUSQ3MxdrCNYY=>
How to expand social’s influence
Social data only matters if it reaches the people making the business decisions. Use the Signal/Evidence/Action framework to extend your influence beyond the social team and turn insights into a trusted resource across the whole org.
Get the guide <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlaiNGAXZFQC4KOhySrTD6hWKwSzfeWV58V3YYs3S2wa7fgyxppnbtUWK4sA7kFTFzriqgOlhevt8RQphgNcHf4cKpKc91y33P7f2USJjbvc4mqycEBNFnN3TV3gSnep4pzM_ExVmmvxOzWPJMJp1prq_s9VNTaBiqT-MfRBJgiofY_hrKxAIUmYqZITZfa1nZ2dUqmBdVa8lW6YQ_QlAPlwN-6zjP1AqTLT8NbfJImo0BQ9y7sngS8GsP14d12rhFERVTakwimeQfwd0LowdxcCaW39EgncCU7WOg7V0hbLg7q1fVazPC_-Rvv9ukcMhg_ZDu-N9H/NTAxLVBUVy05MzgAAAGlaiNF-vTFcT8WGUd1lDlfQliwgJxEyofzrAG-xs-7MbpwlDocLzjlUYx37zeUSQ3MxdrCNYY=>
Cornerstone Building Brands scales simple reporting across 35 brands
Cornerstone Building Brands’ lean teams spent more time building reports than acting on them. With Sprout, Cornerstone created automated, custom reports tailored to each brand, enabling real-time content shifts and 75% campaign engagement growth year over year.
Read this case study <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlaiNGAbHp6Wr-Z_ez5ZdHuzgaWNIjWMtFYhqDptfGqIGvqStyvte4D7WmqDAZ3qojLo_kFw4cuzLji3_A8W4pWKxn2STU3ABKZOqVC54oNP9-vJqbd_VtJuapRfIcsAsOtqCt7Hje2y4RMkA19akZNvEXBhRlCy2wHN-Tx3T9J3tm13euasV0uoGV_3OJsALce-AZ1Hdw4Ag3fBItJDp42fM-FxErA9xNEHTviACXOWdZoZUr3BUInObKbrgtqAQzFu7onsp59R9WQQ8hocBS9sPok_kQUX_yJUhWCw9k3NMaXThSpjKEdJobth9jh_tU-SWVDdSkt02VRA==/NTAxLVBUVy05MzgAAAGlaiNF-vTFcT8WGUd1lDlfQliwgJxEyofzrAG-xs-7MbpwlDocLzjlUYx37zeUSQ3MxdrCNYY=>

Connect with us!
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11 November 2026 · 15:00 UTC