Everything you need to prove social’s ROI before budget season

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Build the case your leaders can’t ignore
 
Getting social the budget it deserves starts with proving impact in terms leadership already tracks, revenue, efficiency and reach. Here’s the data, templates and tools built to help you make that case.
Social Media ROI Calculator
It's challenging to know how effective your social campaigns are and if your team's efforts are making an impact.
 
Get an instant estimate to anchor your budget pitch in real numbers.
Calculate your ROI <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlPBAGQqAIGKLDwfOaadv__ujMoBu2Ebdh8Grc2ZqozNfDeZNpbiTWPdb_DCw01zxg5nm73NeI4KTF_NkZbnwcYjHAsO1JtkI9VjGAYQhWTj9JN64P7j5SVyuWTTOlgcC2KWaM3t_p9Ag-2AkzNk6cvQ-4r8yv5KSWxevujrrCStSK2UCjt9iUMw_uDQQCpUJdpgY3IvcHOPbFZRuPBh2FQgIJUNL6ApHBqGWAHEgP16bgzBj6iTwJbjGGyXUNDWtRUdpnbBfVxv7LYJ6SCQ==/NTAxLVBUVy05MzgAAAGlPBAGMgRwj9e3d_3jpGwwKrVcvxHyQ9uCN0tSOmlpZa7LApsOqiUpleHpAYEgWWgUuENlCWU=>
What you need to know to create a social media budget
A step-by-step breakdown of what to include, how to size it and how to get it approved by finance and leadership.
Build your budget <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlPBAGQgvFGMQ-zOk2kccSBGU7qfxxJZtGUI9yq8tIxbriaOdnw90wJzULxEMrBEMltlkOWfVQZhdPIyfuomu1lICV1JmRu6KOhoOgxpfyUFPUyrWfP8b3xoHwb7vlNg0HjSlmwS3iqk14GcRWjK57rtCY5LIePAob4iqdiFBaSIDbANaO5iZPPXtv8HqQw5QunAqd314tfqGVFR3Ap0n70kEqN2AU_BapqdeQUrGlxTe050YliGpagaqComvtFTo2egGBt9stFytJrw==/NTAxLVBUVy05MzgAAAGlPBAGMgRwj9e3d_3jpGwwKrVcvxHyQ9uCN0tSOmlpZa7LApsOqiUpleHpAYEgWWgUuENlCWU=>
Get a walkthrough built for how you work
See how Sprout fits into your daily publishing, reporting and engagement, and what to show your leadership team.
Schedule a demo <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlPBAGQhZx13i8uaWBZLibbs96l6OW0K9eXRFKhvnqKJLBJwp1OW9Stao5FPzGFUApbCZ8RwT76BoLxG7tlEVlHhYHDi1QYybOusSH3-rbyac2cQqU9UjRdl2Osz2LVurBNj4rV1UrkX_sT-aMGYmhWt36ONrC_5syTLgE8RwmN8qbS6DXwR-5K_sjMhLAGBJDGvQWLA4SKno3uYJybT3kc4VTzjHvkj0V7bXcN6HUnUzYLS15eSIa/NTAxLVBUVy05MzgAAAGlPBAGMgRwj9e3d_3jpGwwKrVcvxHyQ9uCN0tSOmlpZa7LApsOqiUpleHpAYEgWWgUuENlCWU=>
8 stats that prove social’s role in business success
Here is data to back up every budget conversation, mentions, SOSEO, revenue and more.
Get the stats <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlPBAGQ99WuSEYD-iMHzYBNa7hKdTkck15FF378GWm36mhs_wmMRcvj6yiGd3JI0fqiS1_sq6uVIXTXn7aeVJcAEIODFNEeAbTauJThg3H2Y70ZM8TfQl_OXUCbcFJAvvGHe3i2w2jNLvIYbDvFwnyBLaKLpwWSbt966Qv4vvrrRNbtkoh7gWxn66VUgAAwMmgFZy_JJezkBVZ9mPPBuh1t7qiTeNmJVUf7-NQ9-V0TIP98in89smwVFdGkW9fzOmNpN2BuzTzkJVD2U_XTXBeRxkYfkGZlfmAkoOJ5BIFdEWjVJfsUVMv/NTAxLVBUVy05MzgAAAGlPBAGMgRwj9e3d_3jpGwwKrVcvxHyQ9uCN0tSOmlpZa7LApsOqiUpleHpAYEgWWgUuENlCWU=>
How to build a social media scorecard that closes the reporting gap
One of the key ways you can communicate metrics is through a detailed social media scorecard. Here is your template for reporting that finally lands with execs.
Build your scorecard <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlPBAGQyBqGfDQBwha4pQ8Ppyzo3IOBIbrUfyuXohxNsLmEuND6-agxBdbpB_-ue8i8tJ3Ki-xxT3eXwjqZpnPTNAo0UDzSWROZ9cl4_qaCO8xgmVQO5A-taL2UTVEs0GCCT6iC0INYMIfj_UdAL5JyxTxkKRCr10jYEoEsqlvTGiTdAPNZrWImgqd0VNH3HLvGiqCviO2WzCHD4sQAdUnQEzY0Uqfzd7qJsAw1sD6MUOWRGf0zevxuQApokqhtZeCCUahoZGdp9kQ4NaPVg==/NTAxLVBUVy05MzgAAAGlPBAGMgRwj9e3d_3jpGwwKrVcvxHyQ9uCN0tSOmlpZa7LApsOqiUpleHpAYEgWWgUuENlCWU=>
Understanding the ROI of Sprout Social
See the third-party validated numbers (268% ROI, $1.3M saved) behind the platform you’re pitching.
Read our CMO’s take <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlPBAGQy0f-P542pDxukp_pO2fnxAd8O8TcKK1Q4DD5S-qHMilO2iwOPQopFKnJCawwf_jvmSJvrcx6aSimkaA6HTwRfpUm2h5rlGKY_nVpaS3UqONbyMz2IY_20ce4JVa0HqLLad73-UkGS-AIM5T1cgnbYnIPHFAAX7Pnfmu4LyZc2MSLITjWkFmmLYw94IkYLCo7kn_CSy8qiJGlzkV7IfsNKjD5vs_DeoWjadE4Vy1SpORGxe9LvfEMWm8jDN2I-5UQsCjAu0=/NTAxLVBUVy05MzgAAAGlPBAGMgRwj9e3d_3jpGwwKrVcvxHyQ9uCN0tSOmlpZa7LApsOqiUpleHpAYEgWWgUuENlCWU=>
Everything You Need to Prove Social ROI
Frameworks, formulas and ready-to-present decks, so you’re not starting from a blank slide.
Get the toolkit <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlPBAGQ1EgE5r1DQuyHpMwEPdPeIZ1Q0sYBEbsET3hg6Dg137ISKi0iOcUC3wEHvOVWalRug6cAZ2QiTrBVLsxSUIscsgr9vH04DAhaETHNXAm-yeBGw-5MCTkQXn6o_vZa92RuHxnHKNwbSp24Wwifz_eJ_Kt4O0YkPtq_g3M3p-FQ54HGVRpFrbjdK2ZxPJk2IZ5Yp9R3P7i5awUBroaJXkKEiMU7ahMYwH-Rrhp_TCBmlZ4FPmNldy_JF3DAsaWA_dsWV5IrpXTUMTkRm-8BPj29cmBrdEI/NTAxLVBUVy05MzgAAAGlPBAGMgRwj9e3d_3jpGwwKrVcvxHyQ9uCN0tSOmlpZa7LApsOqiUpleHpAYEgWWgUuENlCWU=>
Schedule your personal demo
Sign up for a live demo to see how our platform helps teams drive measurable impact from day one. Book your demo <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlPBAGQ1Vn0GrLHDOf4tgTTk_hmErDHiFKX8z0qlqiIwcJrPvMvHJPUmRBOoohdSamr11sSSqAxFt8l1oqxHxpi86OfMROKdzWJTVrAhTrx0r_2MAb5IQpBgDj6u65CRwysie_vBJ87Z2AjJO97a853tZe8rnqXB81KaEOJkRk71flSKklvWaGPFjDsyIViLImpmAuDx13ii7iDhidfwXvdyt9fgCVKBTFO35frWgQpn73-w==/NTAxLVBUVy05MzgAAAGlPBAGMgRwj9e3d_3jpGwwKrVcvxHyQ9uCN0tSOmlpZa7LApsOqiUpleHpAYEgWWgUuENlCWU=>.
How to measure and communicate the value of social media
You have to show proof that your social efforts aren't in vain. Use our 5-step framework for turning your metrics into a narrative, including Sprout’s own 529% ROI story.
Read the framework <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlPBAGQ8JdwzkFUg11tvbg3t_1sPMWkeeabUZD_y51prb-AbX4EE1OAcVYFa_tnc9GIyMpkJ9HnbWf4nHXy1o-Es3JaJ9sn3KfDd0wtwSCpW8BEgcEX0wGXTe543YywomnlieOnnFXQ-hMg0HuqIIGFqbA_upGvMJ2qEyEJWVZmZBQJdxmkBy2asqNso7mM25SPIBI_gFBL5IHeOmmv41dApHYFcsasWO9YudmYu6xQY-hWwglTTDsoUOKnaGVD1KnrYGexFcDwyZz/NTAxLVBUVy05MzgAAAGlPBAGMgRwj9e3d_3jpGwwKrVcvxHyQ9uCN0tSOmlpZa7LApsOqiUpleHpAYEgWWgUuENlCWU=>
The impact of social media across every part of your business
The application of social insights has become mission-critical. Learn 11 ways to show social’s value reaches beyond marketing, useful ammo for cross-functional buy-in.
See the full impact <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlPBAGQ7bun9ZdkSEU0UIP2Ogl3gv_JmfHxg5cIDtVHZD_T1PmzcUJVq-d-j8MxPn6WkJ-jqWG3ui_RrDjSYZNAz4EApd-dlno1hcv96VJpLUnnKOLVfHtBoJkrGvW0nuCY3V5u-ahjRUJnKAeSrcd3vKztSbdAsoEaHAQgdcusRfTfJj_5hcFE2jo4KDVgzoOZ8bue9zSzsRjEELCEbx9jVJjNiVpRfTmXhQYfeTEec09Aaz-SSNC8nCUH1cSD3c-Iw4tdFRntXCMM5N0yH8XaC9mkVg1VwTTcA==/NTAxLVBUVy05MzgAAAGlPBAGMgRwj9e3d_3jpGwwKrVcvxHyQ9uCN0tSOmlpZa7LApsOqiUpleHpAYEgWWgUuENlCWU=>
Find the plan that fits
your 2027 budget
Compare features and pricing across Sprout’s plans to see what fits your team’s size and goals.
View pricing <https://go.connect.sproutsocial.com/dc/NTAxLVBUVy05MzgAAAGlPBAGQ5e1pfihQ89LLIMfwGDhdv522BYrfCNXeTiJY3m7KVrgfuZv68ATY2QNfBsyXKf2g6dyV9nzOfo3KAuPOEV0_OY2q0eQC6hWG4xBCyo4dx_vc1tqRCXZu3FRwmab-r8NJX7U3Hb78p_wGWdMYxwkmnYDaV0A3vsCxpc-kt-5rnN5a3smNXOZjpAqnrCiKgNSq7a0oBiwe9Cm18vLP0JDIZlsTqRgP7Acf33qZQLhZUUspA==/NTAxLVBUVy05MzgAAAGlPBAGMgRwj9e3d_3jpGwwKrVcvxHyQ9uCN0tSOmlpZa7LApsOqiUpleHpAYEgWWgUuENlCWU=>
Connect with us!
Join our community <https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGlPBAGMp90r2X8Wsy6J3gDhR4QDDIYFj7Db8RWMU6LYCo_saXgkjqNgnw75mqT7LA8qSe0Hl8=>

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2 November 2026 · 16:00 UTC