Replace your broken data activation processes and ship audiences in 10 minutes instead of 4 weeks

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Introducing Rudder Lookout  

Alternate text ( https://www.rudderstack.com/ )

 

Hi Emre,

 

We constantly hear from data and marketing teams that the data activation process is broken.

Today we're introducing Rudder Lookout to fix that. It’s a new AI native application from RudderStack that unlocks agentic activation on a solid data foundation, and it’s now in public beta.

 

( https://www.rudderstack.com/v/rudder-lookout-walkthrough/ )

Lookout replaces the fragmented process for analyzing, building, and activating audiences with one seamless workflow so that you can ship marketing audiences in 10 minutes instead of four weeks. With Lookout, you can: 

 

💬 Ask questions about customer behavior in plain English.

📊 Explore and compare customer segments.

🎯 Build audiences instantly using rich, governed customer context.

⚡ Activate those audiences across your marketing stack.

Book a Demo ( https://www.rudderstack.com/request-demo-lookout/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&raid=d5e82a38ba1c52d2baa7197dec034b52 )Marketers move faster. Data stays in control.

Lookout is powered directly by all of the rich customer context in your warehouse. That means marketers get self-serve access to trusted customer data, while data teams keep governance and ownership of the customer 360. 

 

See Lookout in action

*
Sign up and try Lookout ( http://lookout.rudderstack.com/?utm_source=email&utm_medium=email&utm_campaign=CMPGN_1_LL&utm_content=%7B%7Bad.id%7D%7D&utm_term=%7Bkeyword%7D&raid=d5b44e5dc7b32cd24e413ed10b3f17a1 ) today
*
Want a quick preview first? 🎥 Watch the demo video ( https://www.rudderstack.com/v/rudder-lookout-walkthrough/ ), and if you'd like a deeper walkthrough, book a demo ( https://www.rudderstack.com/request-demo-lookout/?utm_source=customer_io&utm_medium=email&utm_campaign=CMPGN_1_LL&raid=d5e82a38ba1c52d2baa7197dec034b52 ) with our team.

Sincerely,

 

– Brooks Patterson

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Accession

nse/rudderstack/2026-09-09/1049

From

Brooks Patterson · brooks@rudderstack.com

Sent

9 September 2026 · 18:00 UTC