What 272 holiday videos told us

Dark-mode styles present, but they keep this email light.

Hey Emre,

Here’s where last week’s holiday shopper came from.

In September, before the rush, we asked 40 U.S. consumers to talk us through their holiday plans on video. Erica Dinger, our Director of Research Services, and her team analyzed the 100 strongest of the 272 responses.

Some of the most interesting findings came up without anyone asking. People are moving back from digital gift cards to physical ones, and shoppers suggested wrapping stations and kids’ craft corners in stores.

It’s qualitative research about plans rather than purchases, and the report is upfront about that.

See what they told us > https://content.voxpopme.com/e/618961/retail-utm-content-email-2-cta/8r5vy/807512545/h/cx0crSottNFMf_yTqxBerBLAjJeXQkieJA0M_IYs6DQ

Best,

Uwem Usa
Marketing Manager

https://content.voxpopme.com/e/618961/2026-10-22/8r5w2/807512545/h/cx0crSottNFMf_yTqxBerBLAjJeXQkieJA0M_IYs6DQ
Sent with love from Voxpopme HQ
Want to unsubscribe? We've got your back here
https://content.voxpopme.com/unsubscribeConfirm/618961/53dcab705ae8432a6e00d78ae5bf78d42424690b9f8092725357aabd8ec3682d/807512545
.

Accession

nse/voxpopme/2026-10-22/4808

From

Uwem Usa · uwem.usa@voxpopme.com

Sent

22 October 2026 · 15:00 UTC