State of Insights: Insiders Edition is ready

Dark-mode styles present, but they keep this email light.

Hi Emre,

28% of the researchers we surveyed discarded or re-fielded a study because of data quality.
Think about what sits behind that number. The budget. The timeline. The stakeholder waiting on an answer that had to start over.

We partnered with MRII to uncover The State Of Insights, and that's just one frustration 126 insights and research professionals shared with us. 

More than 50% are Director-level or above. Nearly half have been in the industry for 20+ years.
There’s more, and they didn't hold back.

Tomorrow, we're unpacking what they told us. live:
	What's really at the top of their list for the next 12 months (it isn't what your LinkedIn feed would suggest)
	Where they draw the line with AI, and why
	What's actually driving the data quality problem, and why it's harder to spot than it used to be

Wednesday, September 30 | 12 pm ET | 45 minutes
With Andy Barraclough (CEO, Voxpopme), Ed Keller (MRII), and Erica Dinger (Head of Research, Voxpopme).

Save your seat: https://content.voxpopme.com/e/618961/live-events-upt844c5us/8qb92/802443490/h/PpvN3SU-6duCDtilBGsS7eZnX-Z3UDQVgjB2VjFZK9Q

See you Wednesday,
Tom

P.S. Can't make it live? Register anyway, and I'll send you the recording and the report.

​​​​​Sent with love from Voxpopme HQ
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nse/voxpopme/2026-09-29/2801

From

Tom Higgins · tom.higgins@voxpopme.com

Sent

29 September 2026 · 12:00 UTC