Where holiday budgets are going

Dark-mode styles present, but they keep this email light.

Hey Emre,

Picture someone at the kitchen table in early autumn, putting a little aside each week for the holidays because she expects prices to be higher than last year.

Next to each name on her gift list is a note about what that person has been into lately.

The stocking stuffers are already crossed off. A few purchases are on hold for Black Friday, even though she doubts the deals will be as good as they used to be.

But... the family game night isn’t going anywhere.

She’s pieced together from what 40 U.S. consumers told us on video. As one of them put it, “I’m going to have to pick and choose what’s important to my family.”

Choices like hers decide which products sell, which promotions land, and which ones get ignored this holiday season.

Our new report lays it out so you can see where demand is heading and give your team the evidence to adjust before the season is in full swing.

Read the New Retail Consumer > https://content.voxpopme.com/e/618961/retail-utm-content-email-2-cta/8qw9y/805875565/h/_zKlqG4a2REQEzJspy4aHKehy-MF8xagH54IvIXG9fY

Best,

Uwem Usa
Marketing Manager

https://content.voxpopme.com/e/618961/2026-10-14/8qwb2/805875565/h/_zKlqG4a2REQEzJspy4aHKehy-MF8xagH54IvIXG9fY
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Uwem Usa · uwem.usa@voxpopme.com

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14 October 2026 · 15:00 UTC