Gen Z is back at the mall. Not just to hang out.

No dark-mode styles — this email renders the same in a dark client.

New foot traffic data shows they’re shopping, plus the brands winning them over.

Gen Z at the Mall: Shopping Habits, Visit Patterns, and Winning Brands

Read it now (https://cK3Xt04.na1.hubspotlinks.com/Ctc/OP+113/cK3Xt04/MXbqs8wL6Y7W8PTLkR5qDG3MW6D6W6y5Xg-KsN5XFYnz3pxJzW95jsWP6lZ3msW2bsQVp75C_yMW6pN2zq46PKDMW4RB33j8kN6k2F6hlBF9_rc-W1X6mNF81lM86W6Y46gz2Z7CW6W4GtFnG5nCxlwW1fwX4y7clLLPW2-TdDv4WZKpPV1CLrv676pwcW2JW5W98YZPGyW78S9cm5rX34XW3CBLfr6--7gTW1RtQS_92ZMZWW38b4zl6VmPVvW8qwkJg6HQxy9W6wbm6P8Z_qntVV6rlj2qlnNRW2J0gqV5whsfQW8zNsZW2pDl_4N1WVj4sywxsgW8Qx14Q5Z2G4KW7PyR7J7qBPfcW9hbrHF4_CNcRW8wHdzf8y4CdpW1gqxbr5gtvySW3Nlqbt4JgvGpW7YnP8T4NVyjfW4XWZVn8tZlzDW1yrsH_3WbL17f2VYVbM04 )

Gen Z Goes to the Mall (https://cK3Xt04.na1.hubspotlinks.com/Ctc/OP+113/cK3Xt04/MXbqs8wL6Y7W8PTLkR5qDG3MW6D6W6y5Xg-KsN5XFYnz3pxJzW95jsWP6lZ3msW2bsQVp75C_yMW6pN2zq46PKDMW4RB33j8kN6k2F6hlBF9_rc-W1X6mNF81lM86W6Y46gz2Z7CW6W4GtFnG5nCxlwW1fwX4y7clLLPW2-TdDv4WZKpPV1CLrv676pwcW2JW5W98YZPGyW78S9cm5rX34XW3CBLfr6--7gTW1RtQS_92ZMZWW38b4zl6VmPVvW8qwkJg6HQxy9W6wbm6P8Z_qntVV6rlj2qlnNRW2J0gqV5whsfQW8zNsZW2pDl_4N1WVj4sywxsgW8Qx14Q5Z2G4KW7PyR7J7qBPfcW9hbrHF4_CNcRW8wHdzf8y4CdpW1gqxbr5gtvySW3Nlqbt4JgvGpW7YnP8T4NVyjfW4XWZVn8tZlzDW1yrsH_3WbL17f2VYVbM04 )

Hi Emre,

Gen Z is going to the mall to shop, not just socialize. This report reveals (https://cK3Xt04.na1.hubspotlinks.com/Ctc/OP+113/cK3Xt04/MXbqs8wL6Y7W8PTLkR5qDG3MW6D6W6y5Xg-KsN5XFYnz3pxJzW95jsWP6lZ3msW2bsQVp75C_yMW6pN2zq46PKDMW4RB33j8kN6k2F6hlBF9_rc-W1X6mNF81lM86W6Y46gz2Z7CW6W4GtFnG5nCxlwW1fwX4y7clLLPW2-TdDv4WZKpPV1CLrv676pwcW2JW5W98YZPGyW78S9cm5rX34XW3CBLfr6--7gTW1RtQS_92ZMZWW38b4zl6VmPVvW8qwkJg6HQxy9W6wbm6P8Z_qntVV6rlj2qlnNRW2J0gqV5whsfQW8zNsZW2pDl_4N1WVj4sywxsgW8Qx14Q5Z2G4KW7PyR7J7qBPfcW9hbrHF4_CNcRW8wHdzf8y4CdpW1gqxbr5gtvySW3Nlqbt4JgvGpW7YnP8T4NVyjfW4XWZVn8tZlzDW1yrsH_3WbL17f2VYVbM04 ) what location analytics says about how young adults shop at malls - and which brands are winning their attention.

Key Takeaways From the Report:

- Gen Z's mall comeback is about more than hanging out. Location analytics reveal a growing young adult presence across mall formats – and surprising clues about why they're visiting.‍‍
- The malls winning Gen Z aren't necessarily the fanciest. Find out which shopping center tiers attract the youngest audiences and what this reveals about their priorities.‍
- Young shoppers are changing the rhythm of mall traffic. Visit frequency, dwell time, and timing reveal how Gen Z is incorporating malls into everyday shopping routines.‍
- Some brands are Gen Z magnets. Discover which retailers and restaurants are attracting outsized shares of young adults – and how their appeal can help shopping centers capture more Gen Z traffic.

Read the full report to see the data behind Gen Z's shopping behavior and what it means for brands and shopping centers.

Read it now (https://cK3Xt04.na1.hubspotlinks.com/Ctc/OP+113/cK3Xt04/MXbqs8wL6Y7W8PTLkR5qDG3MW6D6W6y5Xg-KsN5XFYnz3pxJzW95jsWP6lZ3msW2bsQVp75C_yMW6pN2zq46PKDMW4RB33j8kN6k2F6hlBF9_rc-W1X6mNF81lM86W6Y46gz2Z7CW6W4GtFnG5nCxlwW1fwX4y7clLLPW2-TdDv4WZKpPV1CLrv676pwcW2JW5W98YZPGyW78S9cm5rX34XW3CBLfr6--7gTW1RtQS_92ZMZWW38b4zl6VmPVvW8qwkJg6HQxy9W6wbm6P8Z_qntVV6rlj2qlnNRW2J0gqV5whsfQW8zNsZW2pDl_4N1WVj4sywxsgW8Qx14Q5Z2G4KW7PyR7J7qBPfcW9hbrHF4_CNcRW8wHdzf8y4CdpW1gqxbr5gtvySW3Nlqbt4JgvGpW7YnP8T4NVyjfW4XWZVn8tZlzDW1yrsH_3WbL17f2VYVbM04 )

Thanks!

Placer Research Team

Yt (https://cK3Xt04.na1.hubspotlinks.com/Ctc/OP+113/cK3Xt04/MXbqs8wL6Y7W8PTLkR5qDG3MW6D6W6y5Xg-KsN5XFYmn3pxJzW6N1vHY6lZ3lMN7s4w2KxdQCzW4Q7XJ074_tSbW7b-5-s5mYp5rW3Mf7WB3m0tW3W8pSrJV5JzcR6VhLQXV2Cg-xdW4qmWTZ3rKWH4W3VN7xR1TjfV9Vswxkn1MtxpfW3Jw0sj47HYV-W4F2Bck7xvYKWW7NLFd73rLRKSN3yLcf8FJ0GzVwbcWK5QZ2H1W4_5tv75ynGMxW4VznYF5DCC3YW87BfRy399yKxW5Hv-sb4WzhzVW2ZgP5452-DTgW18LW2K3pJrdfW3nkJn27N_WcMW1Z02RL5MXtZVf381B--04 )

X (https://cK3Xt04.na1.hubspotlinks.com/Ctc/OP+113/cK3Xt04/MXbqs8wL6Y7W8PTLkR5qDG3MW6D6W6y5Xg-KsN5XFYm43pxJzW69sMD-6lZ3pVW3rDlYw5dy2GYVlKHz38kPb9gW4qLhyj5JjC07W36gS-j6JXS2JVZTgf45bH8F-N4fwnQghK3k9W24jWJ856W03sW1SHqKr5x4sHdW8sD-8H5VsmPvW9dNkHX8HWmk1W2Y2BHF7ld5z8W1wxD2w3T_JvnW1_Dxmr7WvC_KW4-QK4p8SSpjnW4KbJPM8s1FXTW2lxcQY34FyXtW4rX53q7R25_YW41rmqk2WQh5GW4xnsJf8KdWWCW1xRF0V47ZRzyf2h6TC804 )

In (https://cK3Xt04.na1.hubspotlinks.com/Ctc/OP+113/cK3Xt04/MXbqs8wL6Y7W8PTLkR5qDG3MW6D6W6y5Xg-KsN5XFYmH3pxJzW7lCdLW6lZ3kRW16vSdF6C2mVCW76w4j84z_nYvN98xXpNmsFjSW95SvL32_sGJlVl8wmr3Mw_yDW1CF8FR51yQvPW1VdMtl5ZyQyLN7Blb0bcQ4xSVqxdzj5vy1T2W1NmTqn42vXq6W74mM325NN2nJW5G_Dx_3-j-6HW7h_nSk69qz1CN2cT8vCb3sY3W8LPjgt4n6dlLW1dL2FH6PZJLSW2nCj8Q8b_BfqN2y96dWsrCyqW8tLcd82ZxX5cW5lnQRY6VVc2TW7MNn_w2jnxKnMMKFPwd4b6yN8Dm__KkYGKkW9jKgLc18kV3qf34b58d04 )

Ig (https://cK3Xt04.na1.hubspotlinks.com/Ctc/OP+113/cK3Xt04/MXbqs8wL6Y7W8PTLkR5qDG3MW6D6W6y5Xg-KsN5XFYmn3pxJzW6N1vHY6lZ3pKVgnjBR58whgTW4cznKG632kG4V2qh9t7NJcgdW1ZS99h6D6lmbV6R4Z_6S6lB1N1zsMbJsgLQCW4lQYnl7tNlZMW51G7kR63l_TQW2-X00s1Sh26NW8zFtPV3h7Tp2W2mDNbw6WCcwyV9YPsB5P3kkDW73Xy3-1gKxVbW9lG3gW5RzKK9W6BnMhy2QXkc1W8D8zyz5dmch1W2Ys5TS7q3nZMW6D1KFV6qJw-zW8BDm_l4g0dv3W93Wkmv3N_XlpW1F20Vf89LGZNW6RTFq357cvQ0f27JLx-04 )

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nse/placer/2026-11-12/6821

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Placer.ai Research · noreply@updates.placer.ai

Sent

12 November 2026 · 18:00 UTC