🍎 Apple Ads: CAC and ROAS for every keyword
See what each keyword costs per paying user, and whether it has paid back.
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See what each keyword costs per paying user, and whether it has paid back. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ Qonversion Product update November 2026 — Apple Ads CAC and ROAS for every Apple Ads keyword Apple’s console counts up to the install — that’s its job. The new Apple Ads report follows the user further — to the trial, the first payment and the renewals — and shows, for every campaign, ad group and keyword, what a paying user costs and whether the spend has paid back by day 7 or day 30. It’s open to all accounts now, and campaign management is included at $0 extra. Apple Ads report at keyword level: CPA next to ROAS D7 and CAC D7. Sleep sounds installs at $0.90 but costs $86 per paying user ( https://dash.qonversion.io/apple-ads-report?level=keywords ) The report at keyword level. Sample data. 📊 CAC next to CPA, ROAS by cohort Look at *sleep sounds* above: one of the cheapest installs in the list, yet $86 per paying user and 21% ROAS in the first week. CPA alone won’t tell you that — the report puts both in the same row. Add CAC and ROAS from the Columns menu. • *CAC next to CPA* — CPA is spend per install, CAC is spend per paying user. A keyword can look cheap on one and empty on the other. • *ROAS by cohort window* — D3, D7 and D30 by default, more in the picker. On net revenue, 100% means the cohort has paid back its spend. • *Growing or Mature* — Mature counts closed cohort days only, so a young week never looks worse than a finished one by accident. • *Revenue in real time* — purchases, trials and refunds land in real time; spend lands as Apple reports it. ROAS by cohort window, week by week. D30 stops where cohorts are not 30 days old yet. Sample data. Spend history is recorded from about the time you connect — so the sooner you connect, the longer your history. Open Apple Ads report ( https://dash.qonversion.io/apple-ads-report ) 🎛️ Manage campaigns from the report Act on what you just saw without switching to the console: • *Pause or resume* a campaign, an ad group or a keyword — a switch or the row menu • *Change a keyword bid* — right next to the ROAS it earns • *Change a campaign’s daily budget* — in the table • *Budget usage* — the share of each daily budget spent over the last 7 full days Status, daily budget and budget usage next to ROAS. Sample data. Guardrails are built in: a change is refused if someone changed the value from Qonversion since you looked (edits made in the Apple Ads console aren’t checked), and no single change can raise a value more than 3x. Creating campaigns and keyword research stay in the Apple Ads console — Qonversion is where you decide what the running ones deserve. Campaign management is included at $0 extra, whatever your ad spend. No separate tool, no separate bill. It’s switched on per account — ask us in the support chat and we’ll turn it on. See how it works ( https://documentation.qonversion.io/docs/apple-ads-manage-campaigns ) 🤖 The same actions for your agent The report is in the Qonversion MCP server too, and where campaign management is on, so are pause, bid and daily budget — with your confirmation for anything but a pause. • *Dry run* — your agent can show the exact change it would send, without sending it • *You stay in control* — pausing runs right away; resuming, or any bid or budget change, asks you first "Which keywords in US_generic have CAC D7 above $60 this month? Dry-run pausing them." — that’s now a reasonable thing to ask. Read the MCP docs ( https://documentation.qonversion.io/docs/mcp-apple-ads ) 🔌 Setting it up Sign in with your Apple Ads account in Settings → Connections — no API keys, and campaigns stay in your account. Add one SDK call and AdServices.framework to your next iOS release, and the report starts filling in. The setup guide ( https://documentation.qonversion.io/docs/apple-ads ) has the details. That’s the new Apple Ads: a report that follows the money past the install, and the controls to act on it in the same table. Something feels great, or off? Hit reply — we read every message. Not the one who runs your Apple Ads? Forward this to them. Open Dashboard ( https://dash.qonversion.io ) — Sam and the Qonversion team Dashboard ( https://dash.qonversion.io ) · Docs ( https://documentation.qonversion.io ) · LinkedIn ( https://www.linkedin.com/company/qonversion ) · X ( https://x.com/qonversion_io ) You’re getting this because you have a Qonversion account. We write when something worth your time ships. 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- Accession
- nse/qonversion/2026-11-05/6229
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- Sam from Qonversion · support@qonversion.io
- Sent
- 5 November 2026 · 15:00 UTC
