Q4 A/B tests for optimizing mail

Hi Emre,

Q4 is a busy time of year, but that doesn't mean testing should fall by the wayside. This is a great time to focus on personalization and make high-volume sends feel 1:1.
New! No-Code Design Suite


Build personalized creative without HTML or developers. Design in the Visual Editor in your Lob dashboard, or start in InDesign or Figma. Then select the elements you want to personalize with a click.
${buttonCTA} <https://mkto-sj130170.com/dc/OTAwLVFKRi0wNTAAAAGkuxy3AqRcAGpO6f_-Maf2XmLvrWzhTNCbx0BZ5cD05Ri9UdfsjwOJT5BgDXC--qCGbaHBiAkCkAwKpqsIiloUbTyTEq4ac5vf71moGQP2Nt7KeJWKSF1_XUIl6mfA3z1CN8sydpYly2-oKXytdWzvr_4zvfp3Mw==/OTAwLVFKRi0wNTAAAAGkuxy2_coucLJCTSG5r3ATs8JH_XWBkx-GuCSJhEKBvKjU0f0rBzZuVmlAsszca_I6LaaoV1I=>
Q4 personalization tests 

&#x1F9EA; Test your images: See whether products tailored to each recipient get more attention than your best sellers. 



	- Version A - Product imagery based on the recipient's past purchase category
	- Version B - Your current best sellers



Template to try: Cyber Monday Spotlight Mailer <https://mkto-sj130170.com/dc/OTAwLVFKRi0wNTAAAAGkuxy3AidhcnHNACBgEh29s03k9qJpPiIcGKDwMfGam0E5WBXntMqSR1QpPQEyOu9DuqozFzndAOu1ukOzm9ywAYaxJX9U-9myrFchL7XJRF0l2_PZB5Emjtf-RkZnTIfr8-T4iS26It2b2dEAbLlQSnQYQ4jxLssSWvb6zmKLRpTFQQRRau_qQvEDHkSBoJHmZyOrYkKqZlQLLOcVzkLBqyMxcNRGPQ45GlWIx3Ip/OTAwLVFKRi0wNTAAAAGkuxy2_coucLJCTSG5r3ATs8JH_XWBkx-GuCSJhEKBvKjU0f0rBzZuVmlAsszca_I6LaaoV1I=>

&#x1F9EA; Test your CTA:Find out which call to action gets customers to take the next step.


	- Version A - A personalized QR code that opens the recipient's loyalty account and rewards balance
	- Version B - A general URL that leads to your homepage



Template to try: Customer Loyalty Postcard <https://mkto-sj130170.com/dc/OTAwLVFKRi0wNTAAAAGkuxy3AiKKnqa7UhF5XeqXwqUW7S8R1-j-UArgluLJGldx9yieC0yZHMhMTi6ukPXpbB19yTedSrqY-9_eQgDRc0dzfmTnMXWJF-k5qdF9hBenE-GOzKb8_TzEUSZrP1nbgNC-LA0a6LrT01lKxbPLcrHHUW7YcFJNnO-6H00Jj-Tcb5XIebHqP5fhDID50bTpmy0_ZNHAB6gjCJGJESCM9CbBmif96Yyu43NbrE3OwHsWlXM=/OTAwLVFKRi0wNTAAAAGkuxy2_coucLJCTSG5r3ATs8JH_XWBkx-GuCSJhEKBvKjU0f0rBzZuVmlAsszca_I6LaaoV1I=>

&#x1F9EA; Test your headline: See whether a personalized headline drives more responses than a generic one.


	- Version A - "[First Name], you have [Gift Card Balance] left to spend"
	- Version B - "You still have a gift card balance to spend"



Template to try: Gift Card Reminder Letter <https://mkto-sj130170.com/dc/OTAwLVFKRi0wNTAAAAGkuxy3AgIAIl5JPj8hzUt2_5M6xY4RAcMcNTXS9VAMwsvmuYxm6z58Ttlb4BFENzSfah9JyjKWhVia5i-cPWOssK46VWRcBCd2uexSGBV8dLmbMeNubQR0SST-y9CxJEjUA4md5svSXw49XvGq_veowCjOX3tT_q8q5EKviM22pMiHLvcd_VbId9w-CziSJVKK4rRtpp3OzmIDnNUU6i8c5ZDkDIrtOMQD1lw=/OTAwLVFKRi0wNTAAAAGkuxy2_coucLJCTSG5r3ATs8JH_XWBkx-GuCSJhEKBvKjU0f0rBzZuVmlAsszca_I6LaaoV1I=>

Add to your calendar
 A few moments worth building campaigns around this quarter:
 
&#x1F4C5; Black Friday and Cyber Monday: November 27 and 30
&#x1F4C5; Holiday gifting season: December
&#x1F4C5; 2027 resolutions: late December
Happy mailing, 
The Lob team
Stay connected with Lob
   <https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkuxy2_v_z9-Z9Hx-517EHoDt7154yye6sjbZLf2gO6ieKV-AgJv3aD3iZ7D4AcLVUkbt-YKE=>    <https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkuxy2_qawIW9o7Qb_7-u4BtDUNjmpx5XKZzaXIYJX9yBiZA44T68spLpVfyvzmas-omfkpY4=>
2261 Market Street, Suite 5668, San Francisco, CA 94114
© 2026 Lob.com, Inc. All Rights Reserved.

If you do not want to receive emails from us, you can unsubscribe <[[https://go.lob.com/UnsubscribePage.html?mkt_unsubscribe=1&mkt_tok=OTAwLVFKRi0wNTAAAAGkuxy2_ioIQ5-pDRhW-RaJKEkLAPzqrFGM4XSdzwjJ7Bv1eSwi95dXMzK2t4Ot6EV8kcFUTY28ylbMeg7ZzdGXzBTz64s-pNRHCCQNMYK5B0FyXg]]>.

Accession

nse/lob/2026-10-08/3504

From

Lob · hey@lob.com

Sent

8 October 2026 · 15:00 UTC