✅ Guide to sending direct mail that converts

How to send direct mail that converts
${buttonCTA} <https://mkto-sj130170.com/dc/Cc7hTFvVRt7rBkjreRc4W5IVDmVsgisxFRTp6QTi3K4x9GUjtaH6CT7XdRSIyYwcbAsWX7sFmwYhAvtgRAuZGBHlLlkHrhfaGxogMm8_m-UCYonDak2fVDVgJ3JYPyql/OTAwLVFKRi0wNTAAAAGkkWAwfkn5w-6rFj31Mvis2lVxj3dn7oTAVqoKstHNdTYtgh8yG0j8CptE2TCdJaXAizcPz9E=>
Direct mail has become one of marketing’s most reliable performance channels, especially as digital noise keeps rising. But how do you set your mail program up for success? 

We put together a practical guide, Direct Mail That Converts <https://mkto-sj130170.com/dc/zdSyJt3cCAae0OeePsaafPnaUILj93SxaKRPKuo_HWBALsVJXqMTy_QG_XKSXgpQFVmrpIrnVMr6dmA_QyLRx9SyqPfyrHGsTr_fmshcZt5NQWIiLr8f3MxxUU840L37xChkPTQTj7e1i-IwX9uUrtKEGdC1btS58ZlDS4Fn1Xg=/OTAwLVFKRi0wNTAAAAGkkWAwfkn5w-6rFj31Mvis2lVxj3dn7oTAVqoKstHNdTYtgh8yG0j8CptE2TCdJaXAizcPz9E=>, based on insights from over 1B+ mail sends, to help you understand what actually drives results.
Inside, you’ll learn:



	- Why direct mail continues to deliver strong conversion rate
	- How design, copy, and CTAs work together to drive action
	- Which personalization tactics matter most (and which don’t)
	- How to pair direct mail with email, SMS, and paid media
	- What to test and how to measure performance beyond vanity metrics



Whether your goal is acquisition, retention, reactivation, or growth, this guide breaks down how to turn direct mail into a measurable, repeatable part of your marketing mix.
${buttonCTA} <https://mkto-sj130170.com/dc/Cc7hTFvVRt7rBkjreRc4W5IVDmVsgisxFRTp6QTi3K4x9GUjtaH6CT7XdRSIyYwcbAsWX7sFmwYhAvtgRAuZGBHlLlkHrhfaGxogMm8_m-UCYonDak2fVDVgJ3JYPyql/OTAwLVFKRi0wNTAAAAGkkWAwfkn5w-6rFj31Mvis2lVxj3dn7oTAVqoKstHNdTYtgh8yG0j8CptE2TCdJaXAizcPz9E=>
Best regards,
Mariel Falk
Director of Product – Usability

P.S. Let’s discuss how Lob can help you execute your own high-converting campaigns. Reply to this email or book a meeting here <https://mkto-sj130170.com/dc/zdSyJt3cCAae0OeePsaafHmX-PKBNAAgBK6b1pJUq3mC7_rBTyA4PtS-CrZlscTvU2wAbSImO5gOEKwUBuo6XMWdROX2qgycmA97NJP5voCT8TFHRaESZ4H2FnyW-vI5/OTAwLVFKRi0wNTAAAAGkkWAwfkn5w-6rFj31Mvis2lVxj3dn7oTAVqoKstHNdTYtgh8yG0j8CptE2TCdJaXAizcPz9E=>.
<https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkkWAwfn3VcpVvAeoC9KqfauYCd_tqEbfeklAVkogB2ijDYBJ0PyIwEhT_mVqqH3BO16YM1GI=>
Stay connected with Lob
   <https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkkWAwfgS1GFBtwurmFSo7EnokX2n45umoVmA0tz50hTFpns9yWSG3VVGEc1lhjk8IXZNJ01s=>    <https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkkWAwfmnVWII5XG-QzQLZBGEic3NRrhIcZ6BMiYnTF7PcgmQUrU7DCqRHV2okh3MfC0-FWas=>
2261 Market Street, Suite 5668, San Francisco, CA 94114
© 2026 Lob.com, Inc. All Rights Reserved.

If you do not want to receive emails from us, you can unsubscribe <[[https://go.lob.com/UnsubscribePage.html?mkt_unsubscribe=1&mkt_tok=OTAwLVFKRi0wNTAAAAGkkWAwftVehs37J6p1mGFEZXt07qsF8WgC5PrRoIQzeW8WNCVFgtMOCxyecIfLOXe7eo10SfSy86yeAlNtHricTeSAMXMbxg4AjFtbjBddL6MYBA]]>.

Accession

nse/lob/2026-09-30/2895

From

Lob · hey@lob.com

Sent

30 September 2026 · 13:00 UTC