Lob 10: Direct mail news + tools | September 2026

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1. Just launched: no-code design and personalization 
With our new No-Code Design Suite, you can build and personalize your mail in a few clicks, using your favorite design tools. Learn more → <https://mkto-sj130170.com/dc/zdSyJt3cCAae0OeePsaafAw5GIozvNMN2tJlM8L8R8hbyfkA4FRBK9pX4WblN5jcg5YOuSLd-L4FMamq-0VfMps0SYzhB9eFUabY7TcO0Q3XXx3r28INhv0c8-IjXgRF/OTAwLVFKRi0wNTAAAAGkeBtXgd1vBNRFqp5OLPVCh2A5I8vyspGFl1exQEiurmg4WYEViupDivVoQDrFv63C7w3ynZQ=>



2. State of Direct Mail 2026: Consumer Insights report is out now 

We talked to 2,000 consumers about direct mail. Read the full report to discover how the economy, AI, and generational differences impact engagement. Read → <https://mkto-sj130170.com/dc/zdSyJt3cCAae0OeePsaafCMLfESXmEhkDTijvmL5mmYo7c4a3VkwP5G71z0JZ41EBy5uHkCeon-Rr4wLuxJWeLJWhk7q3zvhjytre84RLMG4wVjEWhmnoGYx9qj7bftmYW56u8SlnbnUxm2g0343Zufh2lcXb4LAJccyzJVUw6U79AhVCbQOvql8-jxs5IZW/OTAwLVFKRi0wNTAAAAGkeBtXgd1vBNRFqp5OLPVCh2A5I8vyspGFl1exQEiurmg4WYEViupDivVoQDrFv63C7w3ynZQ=>



3. AI will make your brand known. Premium media will make consumers choose you. 

New research from EMarketer finds consumers are 2.1x more likely to use the open internet for big decisions than AI tools alone. Read → <https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkeBtXgWzZsR3NPtOsuir53wF1pSia266KN9d9wnaFuf2VqepkXOTxGFbuSMOjrU3rfrxYI1s=>



4. Your brand purpose isn't what consumers remember, your actions are

In a world where AI is commoditizing marketing messages, Fast Company argues that what consumers actually trust is what brands consistently do. Read → <https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkeBtXgotEvLTIjnQXnLoLA_WpbleZkDsUNtPNeSevI7j1i7Esh6APrd5bq6B8hwRRIurfuDw=>



5. 68% say economic pressure is changing what mail they pay attention to 

GritDaily reveals what mail is earning consumer attention at the mailbox right now. Read → <https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkeBtXgv4BmAWlYk5W8_131KvajIM9dFKMnLHfW-pfT7wElO0bxmlOSJIqDw3pPUyYtVfKTuc=>



6. USPS is teaching the next generation of marketers about direct mail 

The USPS Direct Effect program has reached 15,000+ students at nearly 250 universities — giving tomorrow's marketers hands-on experience with integrated mail campaigns. Read → <https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkeBtXgnW19MBZGhIkpoUNJOKGN_FMa01OLk0m1BeauojMzg-RPRlIk0uiV51O6ngSK3I_7_o=>



7. AI didn't bring back direct mail, it changed what makes it work 

Cold email reply rates have flatlined at 3.43%. Meanwhile AI has quietly made personalized direct mail cheaper and faster to produce than ever. Read → <https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkeBtXgjTrl9oQnJqBtaTuwur69z7h5fHrxU-xhmD0kk-jaLyxp73U__QqvI-H7x-jbXUT06E=>



8. What it really takes to build HR in a high-growth startup 

Lob's Chief People Officer Victoria Ashton joined By HR for HR to talk people analytics, AI in talent acquisition, and why the best HR leaders spend time with the CFO. Listen → <https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkeBtXgV0HO2Td36Nv4tMV4Px04uXjoctH4x1cAoBvhkKqivmm-_TCMdPt17sDq4Px9nUgiLA=>




9. USPS crowned its best truck drivers 

48 drivers were recently recognized for 1 million miles of safe driving. Eight of them competed in the Postal Service Roadeo, a driving competition on a closed obstacle course. Read → <https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkeBtXgtJNnnH6GHQ30Gc4Qv64YMMqB7o5ekrRYsJQtN3Fsb1Fm6B192AcEwD8VV1ItmhfPCQ=>



10. Dolly Parton mailed 40 million books last year 

Before she passed, Dolly's Imagination Library had put 330 million free books into children's hands since 1995, one personalized piece of mail at a time. Read → <https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkeBtXgSYJq051DXMwqG3ejBO7R_zDN_iZLFx2AnQFIqoeoEmGXOayne0vxa6r82B9MD3MjFo=>
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25 September 2026 · 15:00 UTC