Case study | How automation made 120Water 80% faster

How 120Water sent 1.8M compliance letters in just two weeks
${buttonCTA} <https://mkto-sj130170.com/dc/Cc7hTFvVRt7rBkjreRc4W5IVDmVsgisxFRTp6QTi3K4x9GUjtaH6CT7XdRSIyYwcbAsWX7sFmwYhAvtgRAuZGBHlLlkHrhfaGxogMm8_m-XBHImcaTXdOcIXDGOBxGJF/OTAwLVFKRi0wNTAAAAGkbVRtOkRbsDIGbfh4ahZ-IdPtvHpAbyhBAQ52QynU6jsMMcWkiw2mW25VmklB38ipO2Z8i-Q=>
120Water helps government agencies and water utilities run critical drinking water programs, many with strict federal and state mailing deadlines. Their old process relied on local print shops and in-house staff, with a 7–10 day turnaround that couldn't keep up at scale. 

By using Lob to automate and personalize direct mail, 120Water made compliance faster <https://mkto-sj130170.com/dc/zdSyJt3cCAae0OeePsaafFgQcDNskWVOG19CUiGlMs6j-PuEGw5QAGiWBAIsM1ABRhrjdaYX5GXYOsdVtBLnB22cSo8NbpJSSAAfM0sZg8kzGyRc6Sk7b8LwKKXM5dIbw6M7DD0aYI2ATX0dYOg1fg==/OTAwLVFKRi0wNTAAAAGkbVRtOkRbsDIGbfh4ahZ-IdPtvHpAbyhBAQ52QynU6jsMMcWkiw2mW25VmklB38ipO2Z8i-Q=>, easier to track, and ready to scale. 

Here’s what changed: 



	- Mail that once took 7-10 days now reaches the mail stream in 3 or less
	- They sent 1.8M personalized letters, across 7,000+ utilities, in under two weeks
	- Survey completion rates increased 30-40% when paired with physical mail featuring QR codes and personalized URLs



Instead of choosing between speed, accuracy, and scale, 120Water built a compliance workflow that delivered all three.
${buttonCTA} <https://mkto-sj130170.com/dc/Cc7hTFvVRt7rBkjreRc4W5IVDmVsgisxFRTp6QTi3K4x9GUjtaH6CT7XdRSIyYwcbAsWX7sFmwYhAvtgRAuZGBHlLlkHrhfaGxogMm8_m-XBHImcaTXdOcIXDGOBxGJF/OTAwLVFKRi0wNTAAAAGkbVRtOkRbsDIGbfh4ahZ-IdPtvHpAbyhBAQ52QynU6jsMMcWkiw2mW25VmklB38ipO2Z8i-Q=>
Talk to our team <https://mkto-sj130170.com/dc/zdSyJt3cCAae0OeePsaafHmX-PKBNAAgBK6b1pJUq3mC7_rBTyA4PtS-CrZlscTvU2wAbSImO5gOEKwUBuo6XMWdROX2qgycmA97NJP5voDbq3ocGkbi_h4wnO0Y07v5/OTAwLVFKRi0wNTAAAAGkbVRtOkRbsDIGbfh4ahZ-IdPtvHpAbyhBAQ52QynU6jsMMcWkiw2mW25VmklB38ipO2Z8i-Q=> to see how Lob can support your own compliance and marketing workflows.

Happy mailing!
The Lob Team

P.S. Dive into more case studies <https://mkto-sj130170.com/dc/zdSyJt3cCAae0OeePsaafFgQcDNskWVOG19CUiGlMs7ygWwRXDtZLg2wFIYwPj44i0W4gnW5eROPvcdQ1t7AL2mLahmeH_41ChTeJ7CjiOwhTCD_-PALYnTFzC7SfhkKKN16bsh-7eUFmv-OLFKrbw==/OTAwLVFKRi0wNTAAAAGkbVRtOkRbsDIGbfh4ahZ-IdPtvHpAbyhBAQ52QynU6jsMMcWkiw2mW25VmklB38ipO2Z8i-Q=> to learn how Lob has helped businesses like yours.
<https://mkto-sj130170.com/dc/bZFlYBv_UhDmijwvMlmXIUMYBKr9CgD7ndDE-YchMfV6-BMNKrsVQqe9suAVdrOYm-7l3LnTGsoKBMPDHUb6BpzS2LEstLJqkojgJsarsqN_bM5HTtZX7USy_3qfPo5O/OTAwLVFKRi0wNTAAAAGkbVRtOkRbsDIGbfh4ahZ-IdPtvHpAbyhBAQ52QynU6jsMMcWkiw2mW25VmklB38ipO2Z8i-Q=>
Stay connected with Lob
   <https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkbVRtOtEftsvyXWKquaKDRHmN-y-IexBZAV8-_d0n8OWxQ0ywHHbUBWsuyIOX7Iz-Ia_EHiI=>    <https://mkto-sj130170.com/OTAwLVFKRi0wNTAAAAGkbVRtOrLg2fHzgyb5WBe7WHvobNJ6-THTfT31piYiRB5nqcBIBiyRToxAlBS0sPT5AvEmWQk=>
2261 Market Street, Suite 5668, San Francisco, CA 94114
© 2024 Lob.com, Inc. All Rights Reserved.

If you do not want to receive emails from us, you can unsubscribe <[[https://go.lob.com/UnsubscribePage.html?mkt_unsubscribe=1&mkt_tok=OTAwLVFKRi0wNTAAAAGkbVRtOpylBA9ffiUPPQpPZJztczFhTV9Mpn9cbWV9DX_rF0oYO4Vy0RgVheIYskaIwQXzlCgw-pRhSqheY8g5vQRgCc7HqZoTVvjII8Ycu2gTgw]]>.

Accession

nse/lob/2026-09-23/2256

From

Lob · hey@lob.com

Sent

23 September 2026 · 13:00 UTC