HubSpot built inbound. Now it is moving beyond it
Falling search traffic is pushing one of inbound marketing’s pioneers to diversify.
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Falling search traffic is pushing one of inbound marketing’s pioneers to diversify. Can't see the images? View this message online. [https://app.getresponse.com/view.html?x=a62b&co=RX6py2&m=BHivJG&mc=Cg&s=BPcS4gs&u=UDp&z=EhCfwIV&] GetResponse logo. [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvK3ab&mc=Cg&s=BPcS4gs&u=UDp&z=EBKoJ4u&] Hey Emre, An old website decision can come back to haunt a business when a Google penalty [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvK3Av&mc=Cg&s=BPcS4gs&u=UDp&z=EwtblB&]cuts traffic and revenue. That risk now sits inside a wider pattern. HubSpot executives say [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNEB&mc=Cg&s=BPcS4gs&u=UDp&z=EGhSGT5&]declining search traffic pushed the company that popularized inbound marketing to expand into YouTube, podcasts, newsletters, social media, and answer engines. A Fiverr survey [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNB5&mc=Cg&s=BPcS4gs&u=UDp&z=ECSEJGU&]adds another signal: more of its search freelancers reported rising requests for visibility in AI-generated answers than for traditional Google rankings. Depending on one route to customers is becoming harder to justify. Meanwhile, OpenAI’s Sponsored Agents [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNh9&mc=Cg&s=BPcS4gs&u=UDp&z=EIIszmG&]show how quickly a new discovery channel can become a paid advertising channel. Keep your website healthy, test new ways to reach buyers, and use that reach to build direct customer relationships. Email subscribers, customer data, and repeat buyers remain accessible when rankings fall or a platform changes its rules. Countdown Timers Can Seriously Boost Your Email Conversions The Email Marketing Trick That Creates Real Urgency [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNzd&mc=Cg&s=BPcS4gs&u=UDp&z=EtuYISP&] Most marketers think they have a traffic problem. They don't! They have a timing problem. Your subscribers open your emails, like the offer, tell themselves they’ll come back later… and then completely forget about it. That’s where countdown timers can make a huge difference. Watch video [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNwe&mc=Cg&s=BPcS4gs&u=UDp&z=EFEy2o&] ☕ Team picks: 📊 Smarter Ways to Visualize Search Marketing Data in 2027 [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNQG&mc=Cg&s=BPcS4gs&u=UDp&z=EyKsSbS&]: Build charts that explain why performance changed and help stakeholders decide what to do next. 🏷️ Title Tags and SEO: Everything You Need to Know in 2027 [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNMx&mc=Cg&s=BPcS4gs&u=UDp&z=Etgv1x&]: Write concise, relevant page titles that attract attention without relying on keyword stuffing or clickbait. 🧭 The Metrics CX Leaders Need to Track for AEO [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNCl&mc=Cg&s=BPcS4gs&u=UDp&z=EGjbWD&]: This sponsored Sprinklr analysis recommends tracking visibility, sentiment, prompt coverage, and recommendations inside AI-generated answers. 📬 The Unexpected Marketing Channel Top Brands Are Investing in Again [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNID&mc=Cg&s=BPcS4gs&u=UDp&z=EJExw9a&]: Vogue Adria explores how brands are using personalized email, exclusive access, and loyalty programs to build stronger communities. 🍪 OpenAI’s New Ad Tracker May Follow Activity Beyond ChatGPT [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNJm&mc=Cg&s=BPcS4gs&u=UDp&z=EQsiSGc&]: Independent research suggests OpenAI’s advertising cookie may connect ChatGPT activity with visits to participating websites, although parts of the system remain unverified. 🔎 CPCs Up, Conversions Down? Find What Changed [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNFM&mc=Cg&s=BPcS4gs&u=UDp&z=EIw9wlx&]: This sponsored Adthena article shows how combining campaign and market data can reveal whether competitors, demand, or internal changes caused a performance shift. 🎛️ Comparing Broad Match, AI Max, and Smart Bidding Exploration [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNRs&mc=Cg&s=BPcS4gs&u=UDp&z=EB9KtuT&]: Understand which Google Ads expansion tool fits your goal and what tracking and safeguards each one requires. 📈 The Marketing Automation Software Market Through 2035 [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNli&mc=Cg&s=BPcS4gs&u=UDp&z=ES6CM1o&]: Precedence Research forecasts the market will grow from $11.19 billion in 2026 to $36.97 billion by 2035. 🎨 One Winning Ad Is No Longer Enough for Peak Season [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKN06&mc=Cg&s=BPcS4gs&u=UDp&z=EBAgtq3&]: Automated platforms use creative as a targeting signal, so testing different audiences, angles, and formats can uncover more demand. What did you think of today's email? Terrible emojiSad.png [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zv2lSD&mc=Cg&s=BPcS4gs&u=UDp&z=EtnmJmb&] emojiNeutral.png [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zv2lzm&mc=Cg&s=BPcS4gs&u=UDp&z=EIK6hwk&] emojiSmile.png [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zv2lwM&mc=Cg&s=BPcS4gs&u=UDp&z=EIQ7BNy&] Loved it Till next time! What did you think of this newsletter? Leave a review or reply to this email to share your feedback. And if you've found it valuable, be sure to share it with a friend! Nael Chhaytli Content Marketing Manager at GetResponse Visit our Facebook page [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNvN&mc=Cg&s=BPcS4gs&u=UDp&z=EBsXQgR&] Visit our Twitter page [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKN22&mc=Cg&s=BPcS4gs&u=UDp&z=EGKtzJF&] Visit our Instagram page [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNeh&mc=Cg&s=BPcS4gs&u=UDp&z=EJ2pSoS&] Visit our YouTube page [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNoY&mc=Cg&s=BPcS4gs&u=UDp&z=EtqiNR&] Visit our TikTok page [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNHR&mc=Cg&s=BPcS4gs&u=UDp&z=EtLmFh4&] Visit our LinkedIn page [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvKNmg&mc=Cg&s=BPcS4gs&u=UDp&z=EVOVh6i&] You’re getting good stuff like this email because you signed up to GetResponse Blog and Resources. 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- 23 September 2026 · 18:00 UTC
