The “no budget” paradox
This situation might sound familiar. Here’s what to do.
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This situation might sound familiar. Here’s what to do. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ Hi, Devin here from the Bitly team. Have you ever had a job where you were told there was “no budget”? One of my first jobs in marketing was like that. We had “no budget” for graphics, so I learned all about Creative Commons licensing and spent hours each week looking for images that were passable for what I needed. We had “no budget” for Photoshop, so I used a clunky free program, taking twice as long to create the designs I needed. We had “no budget” for an email platform, so—I kid you not—I had to learn how to send newsletter blasts manually using an old server from the 1990s that had the computer equivalent of arthritis. And it took the whole afternoon. Every. Time. Working for a small company trying to grow, I did what I had to do. But looking back, I realize that the company actually *was* spending money on all this “free” stuff because they were paying me to do it. And if it took me twice as long, then it cost them twice as much. So instead of paying for Photoshop once a year, they were paying for not having it, over and over and over. * * * Your time is valuable. So don’t let anyone tell you it’s not worth investing in tools that will help you do your job. If you can get by with the free version of Bitly, great. But if you could do your job better and faster with a Bitly subscription, then remind yourself what your time is worth. We’re betting it’s worth a lot more than $10 a month. Show me my options (https://d37Rnq04.eu1.hubspotlinks.com/Ctc/5G+113/d37Rnq04/VWRDRq3Br9vqN44kR79RGRljW3cF4jk5VzdkqN8BHR743pyd0W95jsWP6lZ3q4W4yTNyx6P0lnRW4mSc4D6hxLLGVjbL3138hGPJW3RkcKs3b2JxxN1mQGKjKvPWgW5Kv6Q52XxSTbW59Jy0F2jSbtCW7H3Vky7BlshqW6xB1Gc48K5TwW1DwSM-97PPsbW3TdL326cdx4bW8TtY8J2TQ4YxN23NxGKDnTd6W88qzf5665BnhN8DfbzZGGDw5W35_Zml2-pNlQV1m8c63-xT_-W6G9ykQ8Kk6GwW6cF5CB9kSn3bW25B9sS55w8FmW1V9FMK79npw5W6PJ0Gw345F3JW8wR61d1sf_n4W6F5Qtk2WBsq4W1s9l2Q32RMNmW3hSqL_4YXTX1W4hPpz_87V5z-W90tzY27GtQ7_W1n68XV61cRX0N6R_zLBw-5QSf5kf0Zq04 ) - Devin Bitly | 601 W 26th St | New York, New York 10001 Unsubscribe (https://hs-26740822.s.hubspotemail-eu1.net/hs/preferences-center/en/direct?data=W2nVjwf3Y2x3_W4fz8-X3FgZHHW41Sx8l32Hc6KW1-Vx29252sfgW1V7Vs34cgwhvW239NpN3gnnz-W2vz6Tk32m_XLW3QKtF44mJPHtW3g7Zk51N3-p_W4cQL3B2RvZ1-W237FGf3J-PjwW4fvTvl3JQ_14W364bzt3P4H5pW3d1vQm49KT8BW2xRTfm3GRGF1W2KTQlN219-zsW1Qv8Z12FVZgNW4tCDMj3JVljMW1_qJ-B25pgZ2W3_C16C2vKn7VW1_nFY3217V7xW41QXvr3NT8z2W3P3kSD3QS1JQW2Pw_Jb4mqvvqW3ZxXWW1N6PMrW3W2Pph2KNlM3W4pjqGc43SPPdW3JSGlP1S8vRbW43s4g630lwTDW45yKTV2zFdNzW2vM6kJ2Pn9dcW1-Zkt349mM-0W4rGl9G3Ccw2FW4kCD983jsQhjW3QSZMb4hH78qW4r8mmP2-GpHBW2YqFL7327v_YW233tyV4tkhlFW2CTxFz2CDFFcW4phcl53QVCSXW36m_5L1_cQfNW3bg7v53LHlK_W3z2yf43z0SdYW3812fP3XL0hNW4fhb8m3HfxBHW1S2gzG1Qg_1wW49wJyf2Pkd7KW3DVmnM41BnmFW45nw9B2YH0xyW2RsY092KqDKxW38zZP12MpzXgW3g8gxn1QvcR_W41RfvF4tdjqXW30Chhb3zgDhjW3LV-PN2TrR_yW3ZwDq636gwJJW4mJPf21BgxCMW2-w0kN4cy6F2W2MN9NV3jlv_QW4cxKjV2MH6RjW45Swfy3jkLnqW1YZWRM2525_fW4rkvHB2vP-2X0&_hsenc=p2ANqtz--p9M-3kKj0oYDOyh-FOK7_4NI94mYVKLgLgiYdhsMMHJqakLU9T_bkcwrUIeDl60RVaW4dgGwOpeU7l9dvZU_O37IFya0nBHliM4g5SKGEIfuMGKeWp4L18ErmBF-EM79-uNZy&_hsmi=84667943 )
- Accession
- nse/bitly/2026-09-30/2889
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- Bitly Team · hello@e.bitly.com
- Sent
- 30 September 2026 · 12:00 UTC
