See how Bitly Links are made

No dark-mode styles — this email renders the same in a dark client.

It's probably not what you think.

Bitly logo ( https://www.bitly.com?utm_campaign=261011_Warmup2_E3_BackhalfFriends_All&utm_medium=email_action&utm_source=customer-io )

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Have you ever wondered how Bitly Links are made? Here's how 👇
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You enter your URL into Bitly, and out comes a link that looks something like this:

bit.ly/4c6LRcq
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Sure, it may just seem like a series of random letters and numbers, but did you know? There's a lot of work that goes into creating every Bitly Link.

No, it's not created with AI.

It's not a complex algorithm or programming, either.

In reality, it's a team of highly trained assistants who painstakingly type every Bitly Link as they're created.

Here is the team, hard at work:

An image of 3 pets typing at computers ( https://www.bitly.com?utm_campaign=261011_Warmup2_E3_BackhalfFriends_All&utm_medium=email_action&utm_source=customer-io )

Muggsy, Leo and Wallace are just a few of the dedicated Bitly friends who lend their typing skills to keep Bitly running smoothly.

But as you can imagine, making links is a lot of work for their little paws.

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How You Can Help!
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Next time you create a Bitly link, use the option to create a Custom Back-half, like this:

An image of the link shortening screen in Bitly with an arrow pointing to Custom back-half ( https://app.bitly.com/default/links/create?utm_campaign=261011_Warmup2_E3_BackhalfFriends_All&utm_medium=email_action&utm_source=customer-io )

Not only will you get to pick what your link looks like, you'll give Muggsy's little legs a rest, you'll let Leo get back to chasing tennis balls, and Wallace can get back to his nap.

That's a win-win-win-win.

Go ahead, try it out now:

Create a Custom Back-Half ( https://app.bitly.com/default/links/create?utm_campaign=261011_Warmup2_E3_BackhalfFriends_All&utm_medium=email_action&utm_source=customer-io )

Facebook ( https://facebook.com/bitly?utm_campaign=261011_Warmup2_E3_BackhalfFriends_All&utm_medium=email_action&utm_source=customer-io )

X ( https://twitter.com/bitly?utm_campaign=261011_Warmup2_E3_BackhalfFriends_All&utm_medium=email_action&utm_source=customer-io )

Instagram ( https://instagram.com/bitly?utm_campaign=261011_Warmup2_E3_BackhalfFriends_All&utm_medium=email_action&utm_source=customer-io )

LinkedIn ( https://www.linkedin.com/company/552285?utm_campaign=261011_Warmup2_E3_BackhalfFriends_All&utm_medium=email_action&utm_source=customer-io )

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© 2026 Bitly Inc.  All rights reserved.

Accession

nse/bitly/2026-10-13/4069

From

Bitly Team · hello@c.bitly.com

Sent

13 October 2026 · 19:00 UTC