(No more) guessing.
Waffles?
The (easy) way to get more clicks.
Would you rather? [Bitly edition]
Oh, the possi*bitly*ties
What's next?
Let's get it started in here.
Hi
About Bitly’s email
Measured across 8 of their emails against all 1753 in the archive:
- Subject lines average 3 words, where the archive median is 6.
- They link out 11 times per email, against 8 archive-wide.
- The copy reads at about US grade 3.9, against 6.8 for the archive.
Frequently asked
How many Bitly emails are in this archive?
8 emails, captured between 2026-08-31 and 2026-09-21. Each one is stored with its subject line, preheader and full HTML.
What kinds of emails does Bitly send?
In this archive: activation nudge (2), newsletter (2), welcome (1) and feature launch (1). Every Bitly email is classified against the same closed taxonomy used across the whole site, so the labels mean the same thing on every product page.
What is different about Bitly's emails?
Measured against every email in the archive: Subject lines average 3 words, where the archive median is 6. They link out 11 times per email, against 8 archive-wide. the copy reads at about US grade 3.9, against 6.8 for the archive.
When did Bitly last send an email?
The most recent Bitly email captured here was sent on 2026-09-21. The archive collects continuously, so this page updates itself rather than being republished.
Can I see the full design of Bitly's emails?
Yes. Every email opens as the recipient saw it, rendered from the original HTML rather than a screenshot, so you can read the copy, follow the layout and see how the calls to action are built. Browsing is free and needs no account.