Find keywords that drive app downloads

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Popularity can be misleading. 
 
 Hi Emre, 
 
 The best keyword for your app isn't always the most popular one. It has to describe something your app actually does, have enough demand to be worth targeting, and give you a realistic opportunity to rank. 
 
 Here's how I find those opportunities: 
 
 Start with a feature or benefit someone would search for and open it in Keyword Inspector. 
 
 Check its Popularity and Competitiveness, then inspect the top apps. Look at their ratings and whether they use the keyword in their strongest metadata. 
 
 Explore their organic keywords for narrower, relevant terms they haven't fully targeted. Once you find one, use it in your app's name or at least its subtitle (https://email.t.appfigures.com/c/eJxUj9-OrCAMh58G7zDQis5ccHGSia9xUqUq2QEM4Jp9-838SSZ71_Rrv_bnrNF0BdWw1cMVtda9Us1mCY0zfUeo0IHWpNBc6NoPPdJA5sKNt6Cg1woG3SHqrnVgtFY0GCBYFuNEp2pL-7749chc2jmF5m63Wvci8J-AUcD4FwsYM5d05JmLgHE9vHsWX_xzpuxk5sKU503geNTw_zUp8PaxCOgfJLDzRxB440D-_m7OFHbyaxR4O32Up6-bpJIkNdlO8uOQadonyqJTj-U28lnuXCvn13GOq4_8TFNtilOi7HxcBYxbOqWXi49Ovj8ukppvC78BAAD__yKedfk) , then track it in Keyword Performance. 
 
 Explore Keyword Inspector → (https://email.t.appfigures.com/c/eJxUj8GK9CAQhJ-mczNoq8k_Bw8_DHmNpRPbRHaiQc2GfftlloFhr_XxFVXeWUU3lB07Nd60UmqQstvcYIP5Z0b0Icyz1PoWLErjgwzGsh1sFx1KHJTEURmtlek9WqUkjRYJQ7AejGw9HUeI61m49kveu4fbWjsq6P-AE-D0FwNOhY9cWgWcPvn7ysWLmOrBS8sF9HS2_aPmsywM-v52AYcn2dnHcwd9553i4xUutB8U1wT6fsUkrtg2QTUL6oqbxbtD5PmYqYCRT7lPfNUHt8alMpVl47TGxL8fmstpzlR8TCvgtOVLRBFi8uI1uQrqvhz-BAAA__9asnMO) 
 
 P.S. You have 6 days left in your trial. 
 
 Best, Ariel Michaeli CEO & Co-Founder 
 
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nse/appfigures/2026-10-27/5225

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Ariel from Appfigures · ariel.m@t.appfigures.com

Sent

27 October 2026 · 14:00 UTC