Which of these 7 trends will shape your 2026 strategy?

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7 social media trends you need to know in 2026
We’ve compiled our most relevant data points from our most recent reports to help you build a strategy that drives real business results.
Tap into the trends <https://go.connect.sproutsocial.com/dc/cPJcU-vaom6Yp00weBHxdKT8trpPhzPRlKiN6AP2oNMem-ZsqaEbN_Bjxxc-YR6aVPKq9Lmmz-65YDKe2lgyCRJiTHgidTkmTDP59nB1Qi8ZrJphXAik2C9T4E2iXTSo-3iMNuAwiv6eyWvLFAUg6gfR0GKA35V9dWf00uSr48nNBwf6XTbd4zPnZ1Ukt-bqiG4FqA5qpx0i0x2qjOOT8tk-QKNzmJQ268gay17Tt2U=/NTAxLVBUVy05MzgAAAGkh4JBI6bhZDhxVDNlslmipPt7a7gFiU45QiVDbVah00wZOAolSpz27kDLf9EUkhVoeOKPHXA=>
Sneak peek:
AI-generated content will become mainstream
In the year ahead, AI’s influence on social media marketing will continue to grow.


Marketing leaders are buying into its importance more than ever, with 97% saying that marketers must know how to use AI, according to The 2025 Index. More specifically, AI-generated content will become increasingly common.


Thanks to these innovations, marketers won’t need advanced skills to bring posts to life. Instead, they can focus on ideation and quality assurance, while AI handles the basics.
See the rest of the trends <https://go.connect.sproutsocial.com/dc/cPJcU-vaom6Yp00weBHxdKT8trpPhzPRlKiN6AP2oNMem-ZsqaEbN_Bjxxc-YR6aVPKq9Lmmz-65YDKe2lgyCRJiTHgidTkmTDP59nB1Qi8ZrJphXAik2C9T4E2iXTSo-3iMNuAwiv6eyWvLFAUg6gfR0GKA35V9dWf00uSr48nNBwf6XTbd4zPnZ1Ukt-bqiG4FqA5qpx0i0x2qjOOT8tk-QKNzmJQ268gay17Tt2U=/NTAxLVBUVy05MzgAAAGkh4JBI6bhZDhxVDNlslmipPt7a7gFiU45QiVDbVah00wZOAolSpz27kDLf9EUkhVoeOKPHXA=>

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28 September 2026 · 15:00 UTC