Target the right users at the perfect moment

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Hey Emre,

Showing surveys to everyone at random times is like shooting in the dark.

The real power of Refiner lies in precision targeting: reaching the exact users you want to hear from at the moments when they're most likely to give you valuable feedback.

This email covers the essential targeting and timing features you need to master.

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Target your ideal audience
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With Refiner's audience targeting, you can survey exactly the right group of users based on multiple criteria:

* User segments: Create data-driven segments based on user traits, behavior, and past survey responses
* Geographic targeting: Automatically target users by country using IP detection
* Device targeting: Show surveys only on desktop, mobile, or tablet devices
* Language targeting: Target users based on their browser language settings

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Combine segments
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You can combine multiple segments for laser-focused targeting, like "Power Users" AND "Signed up 30+ days ago" to survey your most engaged long-term customers.

Learn more about target audiences → ( https://refiner.io/docs/kb/in-product-surveys/target-audience/?utm_campaign=customer.io&utm_content=Targeting&utm_medium=email_action&utm_source=email )

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Time your surveys perfectly
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Timing is everything when it comes to user feedback. Refiner offers multiple trigger options to capture users at the ideal moment:

Time delay triggers

Wait for a specific amount of time after key moments like:

* User starts a new session
* User enters your target audience
* User was seen for the first time

Action-based triggers

Launch surveys when users:

* Visit specific pages (like checkout confirmation)
* Perform tracked events a certain number of times
* Complete important actions in your app

How it works

You can layer these triggers with your audience targeting for maximum precision. For example, survey users who "Viewed pricing page" AND are in your "Trial Users" segment 5 minutes after they start a new session.

How to setup trigger events → ( https://refiner.io/docs/kb/in-product-surveys/trigger-events/?utm_campaign=customer.io&utm_content=Targeting&utm_medium=email_action&utm_source=email )

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Control where surveys appear
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Make sure your surveys only show up in the right places with location restrictions:

* Allowed pages: Define exactly which pages can display your survey
* Excluded pages: Block surveys from appearing on specific pages
* Pattern matching: Use wildcards to target dynamic URLs

How it works

Location restrictions act as a final check before any survey appears, regardless of what triggered it. You can use URL patterns like https://app.domain.com/*/dashboard/* to target all dashboard pages across different user paths.

Learn to setup location restrictions → ( https://refiner.io/docs/kb/in-product-surveys/restrict-locations/?utm_campaign=customer.io&utm_content=Targeting&utm_medium=email_action&utm_source=email )

Next email is on survey channels:

✅ Create your first survey
✅ Surveys on all your channels
✅ Survey best practices
✅ How Refiner’s customers are using surveys
✅ Trigger surveys at the right time for the right people
⬜ Reach users with your surveys anywhere
⬜ Customize every aspect of your surveys
⬜ More survey templates

Best regards,
Moritz

 

 

Twitter ( https://twitter.com/refiner?utm_campaign=customer.io&utm_content=Targeting&utm_medium=email_action&utm_source=email )  LinkedIn ( https://www.linkedin.com/company/refiner-io/?utm_campaign=customer.io&utm_content=Targeting&utm_medium=email_action&utm_source=email )
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Accession

nse/refiner/2026-11-05/6189

From

Refiner Team · contact@refiner.io

Sent

5 November 2026 · 07:00 UTC