Average in-app survey response rates and best practices

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Hey Emre,

You might think surveys can’t generate enough data to become an essential part of your toolbox - and for email surveys, that’s partly true.

Response rates for email surveys are usually below 5%.

In-app surveys are different. One customer we recently spoke with is achieving a 57.7% response rate.

But of course, results like these require the right setup and best practices.

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Average in-app response rates
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We recently evaluated the performance of in-app surveys ( https://refiner.io/blog/in-app-survey-response-rates/?utm_campaign=customer.io&utm_content=Response+rates&utm_medium=email_action&utm_source=email ) created with Refiner.

In total, the 1382 surveys we evaluated generated 50,305,103 views and 6,137,194 survey responses.

* The average response rate was 27.5%! The completion rate was 24.8%.
* Centered modal web-app surveys perform 2x better than slide-ins and banners
* Mobile app surveys have a higher response rate than web app surveys

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Best practices for even better results
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We also published an article on best practices ( https://refiner.io/blog/in-app-surveys/?utm_campaign=customer.io&utm_content=Response+rates&utm_medium=email_action&utm_source=email ). Here’s the summary:

* Define goal before survey
* Get timing right
* Use segmentation
* Design with UX in mind
* Pick the right survey type
* Design for mobile
* Mind the copy for each question
* A/B test

If you combine these best practices with the insights from our benchmark, you’ll get a LOT of responses.

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Next email is on use cases:
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✅ Create your first survey
✅ Survey best practices
⬜ How Refiner’s customers are using surveys
⬜ Trigger surveys at the right time for the right people
⬜ Reach users with your surveys anywhere
⬜ Customize every aspect of your surveys
⬜ More survey templates

Best regards,
Moritz
Founder & CEO of Refiner

 

 

Twitter ( https://twitter.com/refiner?utm_campaign=customer.io&utm_content=Response+rates&utm_medium=email_action&utm_source=email )  LinkedIn ( https://www.linkedin.com/company/refiner-io/?utm_campaign=customer.io&utm_content=Response+rates&utm_medium=email_action&utm_source=email )
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Accession

nse/refiner/2026-11-01/5806

From

Refiner Team · contact@refiner.io

Sent

1 November 2026 · 07:00 UTC