Buckle Me Baby Coats cut returns by 95%

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When the problem isn’t conversions, it’s returns.

Hi Emre,

I want to tell you about Dahlia Rizk.

Dahlia runs Buckle Me Baby Coats, a specialized brand with a very specific product that a lot of parents don't fully understand until someone explains it to them. The challenge wasn't traffic or awareness, or even conversions. It was that customers were buying the wrong size, or not understanding fit, and returning products at a rate that was killing the business.

She added a size quiz to her site asking parents about their child's age, car seat type, and a few other practical questions, and then guided them to exactly the right product and size. The result? Returns dropped 95%. (https://cskhY04.na1.hubspotlinks.com/Ctc/T7+113/cskhY04/VVTjhS1w3x9lW3FJs-n3vFjpJW3trWRD5VwWh8N6rgBr83pyd0W95jsWP6lZ3p9V-NgMg7CMDL7W3MMd0S2wF76-W6V675w2bFwLvW1p-3wF8b4xhPW5h5Dbm2lF61LN82l_WQLGJJLW8WKBQQ3kf1Y0W1rDVgQ5r-3h1W2TqsqZ8m402MW4dPYl-5hbpSTW2jBgYk6_TQ3-VW0SJ38wSsYfW2Ly2Fp2KChhfW1ySZ6J1jddswMLw_SyY5PGjW2PGcgZ8_x_hNW8L2b6l999JTSW4-D4py7htHr8W2grsDD77Z95bW50pS5V437vrbW7FGRKS48RSTnN7hq-Yp8QC6TW25MbBb8pvH_CW7T90MK5BR2b3W5gkx7m4nRM6mW8nShxY6XyxlCW8pJcrN8chYbJMzDgykrJGYpW5rJ04G56s8LdW1Y1Wr8127GHHf6G6XJg04 )

“The size finder quiz has been invaluable at reducing my exchange and return rate dramatically. It's been wonderful for the lifeblood of my business. All of this money that I've saved on returns and exchanges I now reinvest every dollar back into the business.”

–Dahlia Rizk, Founder, Buckle Me Baby Coats

That's not a traffic win or a conversion rate optimization story. It's a 'customers got what they actually needed' story, which is a much more durable kind of growth.

You can read more (https://cskhY04.na1.hubspotlinks.com/Ctc/T7+113/cskhY04/VVTjhS1w3x9lW3FJs-n3vFjpJW3trWRD5VwWh8N6rgBqT3pyd0W8wLKSR6lZ3kSW6cLLG71ywdlcW4BzsBq5X4jvsW24nrGW3FnFh4N7ywkDKZS3k0W2df5DP6rNn3gW1snbLz1bHXsXN9jR7h3RxPh1W1rNq0j6SdZ8WW826Y854hPPF_W8_bZ0Q3m0402W92QCV48nf9fVW1R7fNc4FM63ZN5PnX9l3mmtgW90hqK_3yk1j2VlFzLP51nYhhW3wp0pg8zkrMRW7DS9Ys375rwNW9fN4CG1SfFk4W1zwVPq24jytWW2sgm4Z55QRD5W7K4Pxt5SZbLkW2L0TMq7WvfXWW99ngQd81G22WVdLPxd8M60_gN3h6TmFk0VDmW7FdjcF5WdqX4W2tLtF74_bSwcW3ZWFjG4wZlQ-f4BMNwv04 ) about how other brands have used different quiz strategies across health and wellness, apparel, beauty, and home goods to boost conversions, increase email opt-ins, and drive revenue. Different industries, same underlying logic.

If you're curious whether a quiz would make sense for your store, the trial is a good way to find out. Most people have something live within a day or two.

Try it free for 14 days →
(https://cskhY04.na1.hubspotlinks.com/Ctc/T7+113/cskhY04/VVTjhS1w3x9lW3FJs-n3vFjpJW3trWRD5VwWh8N6rgBqT3pyd0W8wLKSR6lZ3pzW447CkP6QXd7nN3gsmSD2LDtTW2fRthy3slXhkW3j4NVH4ZJXZlW898K-T92yjghW98hRZp7QDQxBW24LZjm50h82-W3FPmg48-tCj7W4nskTz8X1D7GW183P3P15lytyW3cVwpW5QxcXkN6fxrttztv8QW84w2df4V2FwCW7FrV933CWqpQN2-sMRfl65zcW3ktWm-7hvWgRW8hNPPn61wgLfW5v0rbW33_8H4W7ZvYb54HFv2XW10q8Cn8tG_6JW5vzw-S8szhcSW31QpL47zWQkgW7171x837gzPbW8K7QXX6X1NntW6X5F_596tn9qW6pyNgB1Fxw_DW1SRmSX9jMdBlW4fF4Sc1mJhxSf3pk2Qz04 )

Talk soon,

Marina

Marina Pérez García

President at Octane AI (https://cskhY04.na1.hubspotlinks.com/Ctc/T7+113/cskhY04/VVTjhS1w3x9lW3FJs-n3vFjpJW3trWRD5VwWh8N6rgBqz3pyd0W7Y8-PT6lZ3nqW8Dks0Y47rqGvW7CnbnX1fF15HW5bKRdt4VYFndW5c1PtH1Nr4dQW57NRSj8-tDlnW6308-g5pS5dDW7ZqW834fTTc3W8zl_mv5h16RzW4P7nNy5SJpJjVq3J_d8PyW-lW2tbHJW4bSD9HW5C0dxP603LyzW8dhsD32k3PR7TBMym3PDH9mW4kV8rl4GywcwW6W-GDk27pZbqW73r5Xs65ptStW91P3TP8B_qXrN17DKTH4wnmVW58xS4k2s4yCZW44fGgc3_hQ1rW4wzWG21D_SqmW2R8cFH90L0gJW8gnJjJ3D_8c9W7BFW8N8DMB6GW5vK8M44r-rs1f7-FMb-04 )

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29 September 2026 · 10:00 UTC