Mastering Industry Filters in LeO: Quick Guide
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View this email in your browser (https://us14.campaign-archive.com/?e=11512fecf5&i=5fcb7a4377&u=ddcd4d2a227a04b203e4f9085&id=fb273b397a) Logo ** Mastering Industry Filters in LeO: Quick Guide ------------------------------------------------------------ Finding the right prospects starts with filtering the right industries. LeO gives you two powerful ways to filter by industry — each built for a different level of precision. Understanding when and how to use them can dramatically improve your search accuracy and prospect quality. ------------------------------------------------------------ ** The Two Industry Filtering Methods in LeO ------------------------------------------------------------ ** 1️⃣ Industries (LeO Proprietary Classification) ------------------------------------------------------------ LeO’s Industries filter is built specifically for insurance brokers. It includes 51 curated industries that reflect how brokers actually think and sell. For example: * Selecting “Manufacturing” returns a broad, relevant universe of manufacturing companies. * Selecting “Transportation” captures a wide range of freight and logistics businesses. ** When to Use Industries ------------------------------------------------------------ * You want broad coverage within a vertical * You’re building a large top-of-funnel list * You’re entering a new niche * You don’t need hyper-granular subsegments This is your fastest way to generate high-quality, industry-aligned prospect lists. ------------------------------------------------------------ ** 2️⃣ NAICS (North American Industry Classification System) ------------------------------------------------------------ NAICS filtering allows for 2- to 6-digit code precision, giving you granular control over your search. When you type a keyword like “Construction”, LeO suggests relevant NAICS codes at different levels of specificity. ** How NAICS Hierarchy Works ------------------------------------------------------------ * 2-Digit Codes → Broad industry category Example: 23 = Construction * 3–4 Digit Codes → Subsector refinement Example: 236 = Construction of Buildings * 5–6 Digit Codes → Highly specific niche focus Example: 236220 = Commercial and Institutional Building Construction The more digits, the narrower the segment. ------------------------------------------------------------ ** How to Choose the Right Approach ------------------------------------------------------------ ** 🎯 Start Broad, Then Refine ------------------------------------------------------------ A practical strategy: 1. Begin with a broad Industry filter or a 2-digit NAICS code 2. Evaluate the size and quality of results 3. Narrow down using 4–6 digit NAICS codes if needed This prevents over-filtering too early and missing viable prospects. ------------------------------------------------------------ ** ⚖️ Balance Scope and Specificity ------------------------------------------------------------ Ask yourself: * Are you looking to dominate a vertical? → Start broad * Are you targeting a micro-niche? → Use detailed NAICS codes * Are your results too large? → Add NAICS refinement * Are results too small? → Widen your filter Filtering is strategic — not just technical. ------------------------------------------------------------ ** Important Best Practice ------------------------------------------------------------ ** 🚫 Avoid Using Industries and NAICS Together in the Same Query ------------------------------------------------------------ Using both filters at once can overly restrict your results. Because both filters narrow by industry logic, combining them may unintentionally eliminate strong prospects and reduce list diversity. For optimal results: * Use either Industries OR NAICS per search, not both simultaneously. ------------------------------------------------------------ ** Practical Use Cases ------------------------------------------------------------ ** Broad Prospecting Campaign ------------------------------------------------------------ Use: Industries filter Example: “Manufacturing” + revenue + geography ** Niche Transportation Focus ------------------------------------------------------------ Use: 6-digit NAICS Example: Specialized Freight Trucking ** Expanding into a New Vertical ------------------------------------------------------------ Use: Industry filter first, then refine with NAICS once you understand the landscape ------------------------------------------------------------ ** Why This Matters ------------------------------------------------------------ The right filtering strategy helps you: * Build cleaner prospect lists * Avoid over-filtering * Improve campaign performance * Identify underserved niches * Increase close rates Industry targeting isn’t just about finding companies — it’s about finding the right companies. ------------------------------------------------------------ Master your industry filters, and you’ll master your prospecting strategy inside LeO. https://insights-app.meetleo.com/webchat?utm_source=LeO+Standard+Users&utm_campaign=d70ba2be1e-EMAIL_CAMPAIGN_2023_12_14_11_01&utm_medium=email&utm_term=0_f002744eae-d70ba2be1e-745963215 Understanding NAICS Filtering in LeO: When you input "Construction" in LeO, as an example, the system suggests a range of relevant NAICS codes for you to choose from. As you scroll, you'll find options that vary in specificity: * 2-Digit Codes: These represent broad industry categories, ideal for a wide-ranging search in "Construction". * 3 to 6-Digit Codes: These progressively narrow down your search, in this example focusing on specific sub-industries within Construction, allowing for highly targeted searches. The method of filtering it right depends on what you are looking to find and how narrow or wide you need to go. https://insights-app.meetleo.com/webchat?utm_source=LeO+Standard+Users&utm_campaign=d70ba2be1e-EMAIL_CAMPAIGN_2023_12_14_11_01&utm_medium=email&utm_term=0_f002744eae-d70ba2be1e-745963215 Choosing the right filtering method: balancing scope and specificity: A practical approach is to initiate your search with a broader filter, refining it gradually for more specificity as required. Furthermore, for optimal search efficacy, it's recommended to use either the Industries or the NAICS filter individually per query. Utilizing both filters at once may constrict your search too much, thereby restricting the breadth and diversity of your results. Launch LeO (https://insights-app.meetleo.com/webchat?utm_source=LeO+Standard+Users&utm_campaign=d70ba2be1e-EMAIL_CAMPAIGN_2023_12_14_11_01&utm_medium=email&utm_term=0_f002744eae-d70ba2be1e-745963215) https://insights-app.meetleo.com/webchat?utm_source=LeO+Standard+Users&utm_campaign=d70ba2be1e-EMAIL_CAMPAIGN_2023_12_14_11_01&utm_medium=email&utm_term=0_f002744eae-d70ba2be1e-745963215 Want to change how you receive these emails? You can update your preferences (https://meetleo.us14.list-manage.com/profile?u=ddcd4d2a227a04b203e4f9085&id=f002744eae&e=11512fecf5&c=fb273b397a) or unsubscribe (https://meetleo.us14.list-manage.com/unsubscribe?u=ddcd4d2a227a04b203e4f9085&id=f002744eae&t=b&e=11512fecf5&c=fb273b397a&i=5fcb7a4377)
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- nse/meetleo/2026-10-25/4970
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- Saar Miron · saar@meetleo.co
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- 25 October 2026 · 10:00 UTC
