Automation made marketing fundamentals more valuable
The real advantage still comes from choosing the right audience, offer, and message.
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The real advantage still comes from choosing the right audience, offer, and message. Can't see the images? View this message online. [https://app.getresponse.com/view.html?x=a62b&co=RX6py2&m=BHrn9l&mc=Cg&s=BPcS4gs&u=UDp&z=EVmgIKj&] GetResponse logo. [https://us-ms.gr-cdn.com/getresponse-UDp/photos/99e6c39d-dd93-4938-b7d9-48e64991f06d.png] [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyC0d&mc=Cg&s=BPcS4gs&u=UDp&z=EJ3m9wn&] Hey Emre, Google is taking over what many marketers used to do: choosing search terms, setting bids, writing ads, and deciding where they appear. Mark Ritson argued [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCWe&mc=Cg&s=BPcS4gs&u=UDp&z=ES23Q78&]that this makes marketers who excel at targeting and positioning more valuable than ever. Which means that deciding who to reach, what to offer, and why anyone should care is more significant than technical campaign administration. Meanwhile, more advertising money and customer data are flowing into the same platforms. Google, Meta, and Amazon captured 56% of US advertising revenue in 2025. Automated spending also climbed from 2% in 2023 to roughly 12% in 2026, according to Digiday [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCXG&mc=Cg&s=BPcS4gs&u=UDp&z=E932I1f&]. ChatGPT Ads is a newer version of the same problem. Early campaign data [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCvx&mc=Cg&s=BPcS4gs&u=UDp&z=Ehuytjh&]shows CPCs ranging from under $3 to more than $22, and OpenAI has published no benchmarks explaining the difference so far. Advertisers interviewed by Adweek [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyC2l&mc=Cg&s=BPcS4gs&u=UDp&z=Ez46Sn9&]also want clearer prompt matching, brand-safety controls, and proof that the ads create sales that would not have happened anyway. Until that visibility improves, test with a small budget, define the customer or revenue outcome before launch, and verify the results outside the platform. [https://us-ms.gr-cdn.com/getresponse-UDp/photos/23f6c041-024e-4cf6-b4d7-484654ef006d.png] Life After Email Open Tracking: Navigating the New Rules [https://us-ms.gr-cdn.com/getresponse-UDp/photos/e53d6a70-fc2a-47f2-af5d-eba383f51e4f.png] [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCZD&mc=Cg&s=BPcS4gs&u=UDp&z=EIi8yhj&] Join deliverability and data privacy expert Laurent Garnier (IKUSITA Consulting) and customer experience authority Steven Van Belleghem (bestselling author, Nexxworks)for a practical look at what's actually required, how to stay compliant, and why the shift toward consent-driven marketing is an opportunity. Not just an obligation. Save your seat [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCom&mc=Cg&s=BPcS4gs&u=UDp&z=EICwJVh&] [https://us-ms.gr-cdn.com/getresponse-UDp/photos/23f6c041-024e-4cf6-b4d7-484654ef006d.png] ☕ Team picks: 🛍️ 6 Best B2C Marketing Automation Software Tools in 2026 [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCHM&mc=Cg&s=BPcS4gs&u=UDp&z=EM9xtPV&]: Compare six platforms and learn why mapping the customer journey should come before building workflows. 💻 7 Best Marketing Automation Tools for SaaS Companies in 2026 [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCms&mc=Cg&s=BPcS4gs&u=UDp&z=ESoptoC&]: Explore tools that use customer behavior to improve onboarding, activation, retention, and expansion. 📉 Google Can Lose Faith in Sites With Low-Value Programmatic SEO Pages [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCfi&mc=Cg&s=BPcS4gs&u=UDp&z=EImHVTK&]: Publishing large volumes of weak pages can damage how Google evaluates the entire site. 🧭 Sometimes There Is No Absolute Right Answer for SEO [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyC86&mc=Cg&s=BPcS4gs&u=UDp&z=EBTaCBQ&]: John Mueller says some SEO decisions depend on choosing a reasonable approach and executing it well. 📊 Google’s Update Disrupts Ahrefs Traffic and Ranking Data [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCUj&mc=Cg&s=BPcS4gs&u=UDp&z=EF755n&]: A change to Google’s links reportedly distorted Ahrefs estimates, showing how quickly third-party data can become unreliable. 🏬 Google Ads Introduces Local Customer Optimization [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCkV&mc=Cg&s=BPcS4gs&u=UDp&z=EtiPy2u&]: Performance Max can now optimize for new local customers and measure more in-store purchases. 🧠 Google Ads Rolls Out AI Dashboards to Some Advertisers [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCYN&mc=Cg&s=BPcS4gs&u=UDp&z=EBaOQLM&]: Some accounts are gaining Gemini-powered dashboards designed to surface insights and answer performance questions. 🧩 Your Biggest AI Search Risk Is Conflicting Brand Information [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCx2&mc=Cg&s=BPcS4gs&u=UDp&z=EVawJfC&]: Outdated or inconsistent facts can lead search systems to present the wrong version of your brand. 💬 Meta Bets on Agentic Commerce With Stilla.ai Acquisition [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCch&mc=Cg&s=BPcS4gs&u=UDp&z=EhdCMk7&]: Meta wants to move more shopping journeys from conversation to purchase across WhatsApp, Messenger, and Instagram. 📣 Marketers Use AI Search Concerns to Argue for Higher Media Budgets [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCpY&mc=Cg&s=BPcS4gs&u=UDp&z=Et0ThO0&]: Brands with longer buying journeys are investing more in awareness as search behavior changes. 🧪 ChatGPT Ads Aren’t Paid Search: Five Questions Before Shifting Budget [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyC1R&mc=Cg&s=BPcS4gs&u=UDp&z=EtkzSYb&]: Give the channel a clear role, budget source, and success criteria before moving spend. 🤝 Amazon Is Becoming a Gateway to ChatGPT Ads [https://app.getresponse.com/email_marketing_click.html?x=a62b&co=RX6py2&lc=zvyCbg&mc=Cg&s=BPcS4gs&u=UDp&z=EBXEt0p&]: Selected US advertisers can extend existing Amazon campaigns into ChatGPT. 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- nse/getresponse/2026-09-16/1646
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- GetResponse Content · community@getresponse.com
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- 16 September 2026 · 18:00 UTC
