What’s next starts here | October updates

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OCTOBER 2026

Fall into smarter digital experiences

Autonomous AI agents are redefining user journeys, while smarter approaches reveal where users struggle—making this month focused on turning behavioral data into business impact. Check out fresh Fullstory capabilities, measure your digital performance against top benchmarks, and connect with product leaders at #Bash_ to build for what’s ahead.

Build fast.

Close the loop.

Tune in to #Bash_ on November 10th to explore how behavioral intelligence, autonomous agents, and MCP transform digital product development. Discover insights from industry leaders at Wingstop, Bilt, Super, and Happy Cabbage, and unlock what becomes achievable when AI is powered by real customer context.

[RESERVE YOUR SEAT](https://www.fullstory.com/bash/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-10-Prospect-Newsletter&utm_offer=general-interest)

Turn digital experience benchmarks into action

Make more informed decisions for 2027 with insights from 18.7B sessions. Explore interactive benchmarks by industry, device, and region, then use AI-powered prompts to compare the data, uncover experience gaps, and identify where to focus next.

[EXPLORE THE FINDINGS](https://www.fullstory.com/digital-product-benchmark-report/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-10-Prospect-Newsletter&utm_offer=content-download)

Events & Webinars

November 10

#Bash_ Live

New York, NY

Build it. Break it. Then cheers to it. Join us at #Bash_ Live from NYC on Nov 10 for a hands-on day with Google Cloud (laptop required, spots limited).

[Reserve your seat →](https://www.fullstory.com/resources/bash-live-nyc/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-10-Prospect-Newsletter&utm_offer=general-interest)

Dive deeper with these resources

[Stop watching sessions](https://www.fullstory.com/blog/agentic-commerce-can-you-see-it/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-10-Prospect-Newsletter&utm_offer=blog)
Agentic Commerce: Can You See It?

AI agents are changing how customers shop online. Discover how to spot agentic commerce in action and optimize digital experiences for both humans and AI agents.

[Read the blog →](https://www.fullstory.com/blog/agentic-commerce-can-you-see-it/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-10-Prospect-Newsletter&utm_offer=blog)

[Suspicious activity signals](https://www.fullstory.com/customer-story/gaming/lottoland/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-10-Prospect-Newsletter&utm_offer=customer-story)
LottoLand

See how Lottoland uses Fullstory to uncover player friction, reduce registration errors by 63%, and increase login conversion by 8%.

[Read the story →](https://www.fullstory.com/customer-story/gaming/lottoland/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-10-Prospect-Newsletter&utm_offer=customer-story)

What is customer data enrichment and how do you use it?

Discover how data enrichment adds context to customer data, helping you uncover deeper insights, understand user behavior, and make smarter decisions.

[Read the blog →](https://www.fullstory.com/blog/data-enrichment/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-10-Prospect-Newsletter&utm_offer=blog)

Ready to explore what's possible?

[Get a demo →](https://www.fullstory.com/demo/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-10-Prospect-Newsletter&utm_offer=demo)

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The Fullstory Team · theteam@get.fullstory.com

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29 October 2026 · 15:00 UTC