Your data has more to say

No dark-mode styles — this email renders the same in a dark client.

SEPTEMBER 2026

There’s more to uncover this fall

Q4 is around the corner. See how teams are using behavioral data to diagnose friction, understand what’s behind the numbers, and put customer context to work.

SURVEY SAYS:

65% of teams have fixed the wrong problem

Digital friction is easy to spot and surprisingly easy to misdiagnose. We surveyed nearly 650 product, engineering, and CX professionals to find out why teams chase the wrong causes and what helps them get to the right fix faster.

[EXPLORE THE FINDINGS](https://www.fullstory.com/blog/cost-of-digital-friction/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-09-Prospect-Newsletter&utm_offer=blog)

How Klarna builds with empathy at scale

Traditional data showed Klarna what customers were doing. Fullstory gave teams the context to understand why. See how Klarna uses real customer behavior to uncover what’s behind the numbers and make more informed decisions.

[WATCH THE VIDEO](https://www.youtube.com/watch?v=GP4OQteatbU)

Dive deeper with these resources

[Stop watching sessions](https://www.fullstory.com/blog/5-questions-to-ask-your-product-analytics-vendor/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-09-Prospect-Newsletter&utm_offer=blog)
5 Questions to Ask Your Product Analytics Vendor

Every vendor says yes to your feature checklist. Two Fullstory solutions engineers share the architectural questions that actually set them apart.

[Read the blog →](https://www.fullstory.com/blog/5-questions-to-ask-your-product-analytics-vendor/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-09-Prospect-Newsletter&utm_offer=blog)

How Pizza Hut turns behavioral data into AI-powered experimentation

Pizza Hut fed behavioral data into an AI model, cutting two weeks of test analysis to 15 minutes, and built a product-affinity matrix used across CRO, food development, and marketing.

[Read the story →](https://www.fullstory.com/blog/how-pizza-hut-turns-behavioral-data-into-ai-powered-experimentation/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-09-Prospect-Newsletter&utm_offer=blog)

[AI agents Blog](https://www.fullstory.com/blog/3-mcp-insights-from-our-customers/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-09-Prospect-Newsletter&utm_offer=blog)
Early insights from Fullstory MCP users

Automotive, fintech, and SaaS teams are using Fullstory MCP to investigate issues, surface problems before customers report them, and automatically generate bug tests.

[Check it out →](https://www.fullstory.com/blog/3-mcp-insights-from-our-customers/)

Ready to explore what's possible?

[Get a demo →](https://www.fullstory.com/demo/?utm_source=marketo&utm_medium=email&utm_campaign=EM-2026-09-Prospect-Newsletter&utm_offer=demo&utm_product=AN)

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nse/fullstory/2026-09-30/2933

From

The Fullstory Team · theteam@get.fullstory.com

Sent

30 September 2026 · 16:00 UTC