How to build a brand AI can work with

No dark-mode styles — this email renders the same in a dark client.

Google DeepMind and Peloton on staying distinctive with AI, how to build machine-readable brands, and agentic operations in the DAM.

newsletter-nov_dam-assistant (https://info.frontify.com/e3t/Ctc/DI+113/cdY2l04/VVsgY_74Vp3QW1qpN_w4413wGW67tPB75Xb5dpN9cd5Hl5m_5PW7lCGcx6lZ3ppW4g2P_Y6BmJFbW1yCQyp4kF2rTW297zsg4NXjBTW6l-v-G80-5cgW7xCqwW1dtLvQN90QSXNz1xV6W8VDzj47QThyQW2Ps8Wr4gx6zwW5L-1141K9k4SW4GPRDB4LKlCpW7KymMP2cJBvZW1R4MK_2m3YQdW1JJw5X8HTKWlW5YpnMV7Y_ZBQW1Yy1552jlVVQW58NJY98fB-l8N5ZHprd3XrnzN4N96GB472XMW9jB3Q332lD9QW5CydB31YLB6JW5FW2642Vj_rrW16rSGz8d3kVXW6gWZhS7h59cxW2wnlns5SKnwVW42H7hY7ZKkrqW3XjY5t6LpzW7W5vFBrc1jb9WDVY038X33v-HvW5y7_d65nS2LvW7j65_08zBP81W7lc66K6YrXKJN6RFLw-Lxvc2N4lFTrJhkbF8W5kqZyq6Rv_YXW3M9BXC1dsNMwW5-QWF352LrlyW5Dy0RT77TwQKW8SgMqB4G7j57W406qLW1JDJ2PW7jQ1NJ16k62lf4ZlRp204 )

Tag, organize, and approve assets — just by asking

Brand assistant already answers brand questions in Frontify’s guidelines. Now, we’ve expanded its capabilities to perform agentic tasks in the DAM. Tell it what you need in plain language, and it’ll handle the busywork.

Brand assistant can:

Enrich metadata. check what’s missing, write tags and descriptions from what’s in each image, and fill gaps across many assets at once.

Organize your library. Move assets into collections and sort them into new folders.

Update workflow status. Prepare assets for review and mark them as approved in bulk.

Meet the brand assistant in DAM  (https://info.frontify.com/e3t/Ctc/DI+113/cdY2l04/VVsgY_74Vp3QW1qpN_w4413wGW67tPB75Xb5dpN9cd5G85m_5PW50kH_H6lZ3l1W3T0Xgy1lwYP4W5h_9n94DByStW3RDQ8m3RWdTtTqzJ22mgHRCW1CXHRV1fwD3qW60F6Bz6hvTM-W7p71-g1zm4XJW5x81_G8NDSj6W7NmRvq345mSBW57T-x845J-8_W7cPD_d2mY7KnW6r-9NP4S6St0W5_Tdvb6mgksqVRX14D1WgpPYW2DX6ZG9cTmHSW5vybPZ6cjSrkW7Gy0NB6MngtxW8BNRQv1qFlB7W5WnljN6v7HvqW4hGw-f1dlXNqW4d9xn93l4kSyMKt0Gvz4QPcVzc5Qc2HXNm1W5qBYlr15Kt0fW4XH4sz8n1s0LV8cPYY8TBXVPW3zZjp35NPB41W27TG6z26PT2XW2S5vLG14RKQrW2_bZxv1n7TFfW2xWmM728_k8XW7xp7g14QXyl8f3Nmm-H04 )

newsletter-oct_whitepaper (https://info.frontify.com/e3t/Ctc/DI+113/cdY2l04/VVsgY_74Vp3QW1qpN_w4413wGW67tPB75Xb5dpN9cd5H25m_5PW6N1X8z6lZ3lNW859H367jMVSpW13k-d02JqdXfW28Ngb08W-CnVW49b27x47rnZKW2hMMfn7Ttv3pW1_xXxH2s9wT_W2FnmjS4CZMY-W7N9xsm1xZ9vnW3RlZwh5QSny7VXxDc63sNRsYW6QNMkk6ZSzw2Vfpr8k1b0dPQW61X0ks5F8nMsW6H7KPV6sGbPvW5MKKMm5J5-S2V5ygSj2S8C8NW99kGQf2ksbBWW5l3zSW8zvqyVW6tqyks4D4vhwW1C_pq65YLh9wW5KqM4t1TSdQfW3Bf8fN5WYdl0W56D6kN8WRw7YW3yB3PV7zdX3RW1XM14h8YR_ZsW5z1gml3rCHJtW5xljbf6JDPp0W6rfc4l8ZJlTRW2-Jty53dPNQrN1j53CFX2ndgW4kyBGp8ZdRyJW7LpXnL71YxM8W6lFF6G2b-VJXW2rwb3f1J2kvMW1nwpRT89N_BxW414LXg6QMLXxW3hQQNm5Hy06TW8Lwnjz4KVm61f7-mpKC04 )

AI only pays off when your brand is built for it

AI is great at scale. But it doesn’t instinctively know what good looks
like, or what’s right for your brand. Our whitepaper breaks down how to turn scattered guidelines into structured knowledge that AI can actually work from.

Read the whitepaper  (https://info.frontify.com/e3t/Ctc/DI+113/cdY2l04/VVsgY_74Vp3QW1qpN_w4413wGW67tPB75Xb5dpN9cd5H25m_5PW6N1X8z6lZ3lNW859H367jMVSpW13k-d02JqdXfW28Ngb08W-CnVW49b27x47rnZKW2hMMfn7Ttv3pW1_xXxH2s9wT_W2FnmjS4CZMY-W7N9xsm1xZ9vnW3RlZwh5QSny7VXxDc63sNRsYW6QNMkk6ZSzw2Vfpr8k1b0dPQW61X0ks5F8nMsW6H7KPV6sGbPvW5MKKMm5J5-S2V5ygSj2S8C8NW99kGQf2ksbBWW5l3zSW8zvqyVW6tqyks4D4vhwW1C_pq65YLh9wW5KqM4t1TSdQfW3Bf8fN5WYdl0W56D6kN8WRw7YW3yB3PV7zdX3RW1XM14h8YR_ZsW5z1gml3rCHJtW5xljbf6JDPp0W6rfc4l8ZJlTRW2-Jty53dPNQrN1j53CFX2ndgW4kyBGp8ZdRyJW7LpXnL71YxM8W6lFF6G2b-VJXW2rwb3f1J2kvMW1nwpRT89N_BxW414LXg6QMLXxW3hQQNm5Hy06TW8Lwnjz4KVm61f7-mpKC04 )

newsletter-nov_almost-on-brand (https://info.frontify.com/e3t/Ctc/DI+113/cdY2l04/VVsgY_74Vp3QW1qpN_w4413wGW67tPB75Xb5dpN9cd5Gs5m_5PW5BWr2F6lZ3nXV4fh0Y3jHth_W5SykCX9fFjV4W43TxvH1xfPWZM1q7YrDHpWbW2z-86m6nWyCmW11PHVz1cTzmvW2sGxfx8352LyW1RgsqX4DMYyFW1xFFfw6KzZM4N5FnmmnbbtSFN5fSNDKn5YnXN2RQp0GXNkXDW3c92sC5v_LK5W4Nr06m7Z4RlJW7tlhyc8sFKr1W5vq17B4fB9bZVY7DYX2wYwYcW25sXGX1k7SVBW3xSD--1My1W3W3xHW122wgW7XW2MRSkf3HP6ldW1-5Cy42SxTfrN7ZYDnVQN4xlW5vl8pn4K6KlKN2jtlXXDVx0tW36sHxq4CMGlgN5tmmBg-YXMxW7hZKdD42W4P9W74xcPm7T-7HlW1MYkwd8sQ-5gW8dRvng5ZWwLBW81lQGB8TqtQrW7mlM-28nGt0CW12M_gT2S76Qldd1D6004 )

There’s no “almost on-brand”

On a fall evening in New York, three leading brands tackled one big question: How do you incorporate AI into your creative workflows without defaulting to bland or off-brand? Google DeepMind, Peloton, and MANN + HUMMEL shared practical approaches and lessons from implementing AI into their own work.

Watch the event recording  (https://info.frontify.com/e3t/Ctc/DI+113/cdY2l04/VVsgY_74Vp3QW1qpN_w4413wGW67tPB75Xb5dpN9cd5Gs5m_5PW5BWr2F6lZ3nXV4fh0Y3jHth_W5SykCX9fFjV4W43TxvH1xfPWZM1q7YrDHpWbW2z-86m6nWyCmW11PHVz1cTzmvW2sGxfx8352LyW1RgsqX4DMYyFW1xFFfw6KzZM4N5FnmmnbbtSFN5fSNDKn5YnXN2RQp0GXNkXDW3c92sC5v_LK5W4Nr06m7Z4RlJW7tlhyc8sFKr1W5vq17B4fB9bZVY7DYX2wYwYcW25sXGX1k7SVBW3xSD--1My1W3W3xHW122wgW7XW2MRSkf3HP6ldW1-5Cy42SxTfrN7ZYDnVQN4xlW5vl8pn4K6KlKN2jtlXXDVx0tW36sHxq4CMGlgN5tmmBg-YXMxW7hZKdD42W4P9W74xcPm7T-7HlW1MYkwd8sQ-5gW8dRvng5ZWwLBW81lQGB8TqtQrW7mlM-28nGt0CW12M_gT2S76Qldd1D6004 )

newsletter-nov-top-brands (https://info.frontify.com/e3t/Ctc/DI+113/cdY2l04/VVsgY_74Vp3QW1qpN_w4413wGW67tPB75Xb5dpN9cd5Hl5m_5PW7lCGcx6lZ3kTVnpVTr8Sm5q_W1ylrCX1DnH9SN856zl6dsZK8Vxtcgp4BdJ65W2WR7nV5nGjj9N5Zf8yMv_0JWW4XzGHn42ggkCW4wLZYf42vz8JW6Pdg4n1ZLFz6W8CXZNz3XlsRPW6wnFc780t5xDW3FhpGq2gPdhVW1xxMkP2p2TXZW6FtWTD1vHmmBW5JsBbH5b5SjVW6tc9gr8Md0qGW29yY5-4hv--1W86p0VV7W0Xn6W1rNVr144T-dsW63mZ8274b-1fW1FHj6r7n2BfjW46qZJm9jnnq_N78xgBhPNpFFW4g1qw67PzHjrW4XT89v4_g18NW5dV42p5T3TS4TyP455z9MtQW8s2VdJ7w7nbXW3B-0tN653KlNW7yF2-v2lcdt7W9dmk8z2Y1MhWW7VpHL54y0kjkW5JWm218w1LzlW2m2MP-4ZpdBCW2QZXcx82g7vXW2xRPsl2-SZ4gW7klJ3h1wgPFSW2mgmZM8xx08lV7CW9_8bvMcRW3nPS285xtWSFf51Gfw204 )

How the world’s top brands make scaling look effortless

We're thrilled to see over 20 Frontify clients on this year's Best Global Brands 2026 list. This blog unpacks how they stay themselves across thousands of executions and several markets.

Read the blog  (https://info.frontify.com/e3t/Ctc/DI+113/cdY2l04/VVsgY_74Vp3QW1qpN_w4413wGW67tPB75Xb5dpN9cd5Hl5m_5PW7lCGcx6lZ3kTVnpVTr8Sm5q_W1ylrCX1DnH9SN856zl6dsZK8Vxtcgp4BdJ65W2WR7nV5nGjj9N5Zf8yMv_0JWW4XzGHn42ggkCW4wLZYf42vz8JW6Pdg4n1ZLFz6W8CXZNz3XlsRPW6wnFc780t5xDW3FhpGq2gPdhVW1xxMkP2p2TXZW6FtWTD1vHmmBW5JsBbH5b5SjVW6tc9gr8Md0qGW29yY5-4hv--1W86p0VV7W0Xn6W1rNVr144T-dsW63mZ8274b-1fW1FHj6r7n2BfjW46qZJm9jnnq_N78xgBhPNpFFW4g1qw67PzHjrW4XT89v4_g18NW5dV42p5T3TS4TyP455z9MtQW8s2VdJ7w7nbXW3B-0tN653KlNW7yF2-v2lcdt7W9dmk8z2Y1MhWW7VpHL54y0kjkW5JWm218w1LzlW2m2MP-4ZpdBCW2QZXcx82g7vXW2xRPsl2-SZ4gW7klJ3h1wgPFSW2mgmZM8xx08lV7CW9_8bvMcRW3nPS285xtWSFf51Gfw204 )

Frontify AG., Unterstrasse 4, St. Gallen,  9000, Switzerland SG

Frontify Inc., 625 Broadway, Floor 12, New York,  10012, United States

Frontify UK, 58 Wardour Street, London,  W1D 4JQ, United Kingdom

© 2026 Frontify AG.

Privacy Policy

Unsubscribe (https://info.frontify.com/hs/preferences-center/en/direct?data=W2nXS-N30h-ztW2KM_qx2PlXxsW2xSdD53XLXQPW2HSm3z1W_MRTW2KVBC12MP1wcW2FM4Km32mxcfW4hJtkq1QCTncW4cqQmL2HpFbnW2Mp8f-3BY0jZW20Z4sy3d1qZzW25nN5Z3Cf6YkW3R5j4041LhcnW3yZYQk2HZ-5mW1Vq1c-1ZlMBfW1Xbx-Y3GZNmmW2qTNPK25hSWPW4cJ1L33CbcPRW1V1GW12w41rFW4pc2Hl2Mv9gdW1Z9blS2sN6N-W1NCDtk2sT70MW2FFFmm2FSTWpW3bzLcQ2CFvhhW3jpRx83gbMZ6W45khmJ2qTJj-W3XV0Bh1NvszGW1BdqyM3XR5mgW3c_QNm4cCtGDW2-cbbN4mL6MKW3jcq7t1QtjHkW1YZqLR45qbdnW45mJRh2nN95cW3ZMWYg3dbFb-W2CZvH41Qmy0vW4mtMNm3GK1VGW2FV8fb24RSqhW3H8xym4rHd1QW3-146M2CZ7bkW2YFgPb4mvfs7W3Zx4f-3hYWrBW252ylb38vqpGW3J-l4q34z519W43zPcj21m9_1W4tlY4-3299HWW1ZkwHG2RMmNBW3jsl9d1S5c_lW2TQ24j2PnbslW21sXDz2sKc_bW1SkhwG3D_9MmW3QS3Qz2PRkt5W25jGmQ4pr69DW3DWGQc4ft58TW1LwnKK2KYwV1W4rpCCt3BVZmcW1NcTpm3zgzzpW3R1xG22B3c9yW4fDVGX2PRgnyW2t2xTk4pG9qhW4ctPXK3y_ZSlW1-_jXn2z_VXFW254cSB32C0hgW2PQrVv1S8X6jW4rF8Vy2MwS4Df3ZKv1Q04&_hsenc=p2ANqtz-8-jqyTt6Tg3T7FbQ6uqJ0Um_pNIY90u2c6V_MPPM2RN4YE7fxc2U9ozS-TGqMsMSBqp3jZFoslAsiWsA-TilOs7mrZLvKBebp2nRNeKHfCBBOVmcoc3xBJL5A38V6MRMR-q39Z&_hsmi=448571275 )
Manage preferences (https://info.frontify.com/hs/preferences-center/en/page?data=W2nXS-N30h-ztW2KM_qx2PlXxsW2xSdD53XLXQPW2HSm3z1W_MRTW2KVBC12MP1wcW2FM4Km32mxcfW4hJtkq1QCTncW4cqQmL2HpFbnW2Mp8f-3BY0jZW20Z4sy3d1qZzW25nN5Z3Cf6YkW3R5j4041LhcnW3yZYQk2HZ-5mW1Vq1c-1ZlMBfW1Xbx-Y3GZNmmW2qTNPK25hSWPW4cJ1L33CbcPRW1V1GW12w41rFW4pc2Hl2Mv9gdW1Z9blS2sN6N-W1NCDtk2sT70MW2FFFmm2FSTWpW3bzLcQ2CFvhhW3jpRx83gbMZ6W45khmJ2qTJj-W3XV0Bh1NvszGW1BdqyM3XR5mgW3c_QNm4cCtGDW2-cbbN4mL6MKW3jcq7t1QtjHkW1YZqLR45qbdnW45mJRh2nN95cW3ZMWYg3dbFb-W2CZvH41Qmy0vW4mtMNm3GK1VGW2FV8fb24RSqhW3H8xym4rHd1QW3-146M2CZ7bkW2YFgPb4mvfs7W3Zx4f-3hYWrBW252ylb38vqpGW3J-l4q34z519W43zPcj21m9_1W4tlY4-3299HWW1ZkwHG2RMmNBW3jsl9d1S5c_lW2TQ24j2PnbslW21sXDz2sKc_bW1SkhwG3D_9MmW3QS3Qz2PRkt5W25jGmQ4pr69DW3DWGQc4ft58TW1LwnKK2KYwV1W4rpCCt3BVZmcW1NcTpm3zgzzpW3R1xG22B3c9yW4fDVGX2PRgnyW2t2xTk4pG9qhW4ctPXK3y_ZSlW1-_jXn2z_VXFW254cSB32C0hgW2PQrVv1S8X6jW4rF8Vy2MwS4Df3ZKv1Q04&_hsenc=p2ANqtz-8-jqyTt6Tg3T7FbQ6uqJ0Um_pNIY90u2c6V_MPPM2RN4YE7fxc2U9ozS-TGqMsMSBqp3jZFoslAsiWsA-TilOs7mrZLvKBebp2nRNeKHfCBBOVmcoc3xBJL5A38V6MRMR-q39Z&_hsmi=448571275 )

Accession

nse/frontify/2026-11-10/6529

From

Marketing at Frontify · marketing@frontify.com

Sent

10 November 2026 · 12:00 UTC