How Google DeepMind and Peloton scale AI without losing the brand

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AI-powered brand building in practice: Meet the brand leaders who are making it work.

AI is everywhere, making it easier to create anything, anytime, at scale. But how do you scale AI while keeping your brand consistent?
Together with Google DeepMind, Peloton, and MANN+HUMMEL, we’re exploring that question through real-world experiences. We’ll share the challenges they’ve faced, the lessons they’ve learned, and practical blueprints for making AI work for their brands.

Join us live in NYC (https://info.frontify.com/e3t/Ctc/DI+113/cdY2l04/VWrwP44jgClXW7rQB1v468VR9W3_3yVc5Vfs3zMrH-Tv3l5QzW8wLKSR6lZ3lfW8SVX__3xFvl9W1RH6mq26-V_nW4wlVZg43k-nlN2qxJYq4-v6zW13JXx84QbGS5W2HhL-V8pVV6CVxJ3JB4jF17lW8TQc3c4P9RkQW4MTV0B5-GQfHW2bb3436s5pZ4W4JNVpf8WsgS8W48jmGB7nc-CbW7hy0G-2MtPJ8W6DskDN2Zqy4yN4gmCsj99XhyV45pJY25KBP8VqgYmB2cmB-GW6Zcd8S8vP1XcW8FGfMt6413QsW27TCRj5X_L2YN1Lw3RRq_F7LW8nR1tS7Pwv6YW8hqjBn2NrXGsW7p8LNG8HJB3wW4g6gpD4W4zRbW1sGXpb2Tz4zhW26wdfL5n2NmpW5p-wCj1trjZTf9kBrHn04 ) or online (https://info.frontify.com/e3t/Ctc/DI+113/cdY2l04/VWrwP44jgClXW7rQB1v468VR9W3_3yVc5Vfs3zMrH-TP3l5QzW95jsWP6lZ3ljW3JsZVq3LRW0pW4YX9n08lQmn7W93wC116SpF4gW6WFpfL4hCGL9W2lc-yn2BfBWwW78KGzL4SCRKlV3jPpH6X0RVQW2TF-sm1hjhG8W77qySs3D0GjFN78H_L61k6B5W3qTfR32zk40mW87xbhC7qwmgYW3L6lCN8LPqHjW82N2B869ZZ3rW3d8lRK8pXV48W1KN1b-1BpsWrW9hDZKT7fwdQhW2ydzs88b483FW6YSYHY631qqHN3J8FFps1wc1VtrtDb7bLY0vW5xbnzF8c5RHBW3Yh3Lw6t-PMPW2RwQhf7Mt1LWN1mQzLyQsvtgW8_bbcR6vFLmhW8X9dVQ2T7DXRW6b26dT7xtsJJW38H_D44ZWQGzW2Sjtdk76xQzSdsl-Mj04 ) to explore what this looks like in practice and take away ideas you can apply to your own brand.

ny-event-brands-Sep-17-2026-12-01-37-1769-PM (https://info.frontify.com/e3t/Ctc/DI+113/cdY2l04/VWrwP44jgClXW7rQB1v468VR9W3_3yVc5Vfs3zMrH-Tv3l5QzW8wLKSR6lZ3lfW8SVX__3xFvl9W1RH6mq26-V_nW4wlVZg43k-nlN2qxJYq4-v6zW13JXx84QbGS5W2HhL-V8pVV6CVxJ3JB4jF17lW8TQc3c4P9RkQW4MTV0B5-GQfHW2bb3436s5pZ4W4JNVpf8WsgS8W48jmGB7nc-CbW7hy0G-2MtPJ8W6DskDN2Zqy4yN4gmCsj99XhyV45pJY25KBP8VqgYmB2cmB-GW6Zcd8S8vP1XcW8FGfMt6413QsW27TCRj5X_L2YN1Lw3RRq_F7LW8nR1tS7Pwv6YW8hqjBn2NrXGsW7p8LNG8HJB3wW4g6gpD4W4zRbW1sGXpb2Tz4zhW26wdfL5n2NmpW5p-wCj1trjZTf9kBrHn04 )

NYC: October 6, 2026, 6 PM–10 PM

Online: October 8, 2026, 5 PM (CET) / 4 PM (GMT) / 11 AM (ET)

Join us in NYC  (https://info.frontify.com/e3t/Ctc/DI+113/cdY2l04/VWrwP44jgClXW7rQB1v468VR9W3_3yVc5Vfs3zMrH-Tv3l5QzW8wLKSR6lZ3lfW8SVX__3xFvl9W1RH6mq26-V_nW4wlVZg43k-nlN2qxJYq4-v6zW13JXx84QbGS5W2HhL-V8pVV6CVxJ3JB4jF17lW8TQc3c4P9RkQW4MTV0B5-GQfHW2bb3436s5pZ4W4JNVpf8WsgS8W48jmGB7nc-CbW7hy0G-2MtPJ8W6DskDN2Zqy4yN4gmCsj99XhyV45pJY25KBP8VqgYmB2cmB-GW6Zcd8S8vP1XcW8FGfMt6413QsW27TCRj5X_L2YN1Lw3RRq_F7LW8nR1tS7Pwv6YW8hqjBn2NrXGsW7p8LNG8HJB3wW4g6gpD4W4zRbW1sGXpb2Tz4zhW26wdfL5n2NmpW5p-wCj1trjZTf9kBrHn04 )

Join us online  (https://info.frontify.com/e3t/Ctc/DI+113/cdY2l04/VWrwP44jgClXW7rQB1v468VR9W3_3yVc5Vfs3zMrH-TP3l5QzW95jsWP6lZ3ljW3JsZVq3LRW0pW4YX9n08lQmn7W93wC116SpF4gW6WFpfL4hCGL9W2lc-yn2BfBWwW78KGzL4SCRKlV3jPpH6X0RVQW2TF-sm1hjhG8W77qySs3D0GjFN78H_L61k6B5W3qTfR32zk40mW87xbhC7qwmgYW3L6lCN8LPqHjW82N2B869ZZ3rW3d8lRK8pXV48W1KN1b-1BpsWrW9hDZKT7fwdQhW2ydzs88b483FW6YSYHY631qqHN3J8FFps1wc1VtrtDb7bLY0vW5xbnzF8c5RHBW3Yh3Lw6t-PMPW2RwQhf7Mt1LWN1mQzLyQsvtgW8_bbcR6vFLmhW8X9dVQ2T7DXRW6b26dT7xtsJJW38H_D44ZWQGzW2Sjtdk76xQzSdsl-Mj04 )

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