The activation metric most teams miss.
How Wispr Flow grew 40% month over month.
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How Wispr Flow grew 40% month over month. Attio ( https://attio.com/?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+5&utm_medium=email_action&utm_source=customer.io ) ( https://atlas.attio.com/?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+5&utm_medium=email_action&utm_source=customer.io ) There's a difference between a user who tried your product and a user who's activated. Malhar Singh, Head of Growth Product at Wispr Flow, draws the line clearly. Activation is the moment someone replaces an existing workflow with your product, not the moment they complete a checklist. Wispr Flow grew 40% month over month in part because they stopped measuring the wrong things and started asking: has the user actually replaced something they used to do differently? In GTM Atlas ( https://atlas.attio.com/replace-the-workflow?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+5&utm_medium=email_action&utm_source=customer.io ), Malhar explains how they found that metric and built their onboarding around it. Attio's Notes and Workflows let your team capture every signal along the user journey and act on the ones that actually predict retention. Log back in and take a look. Start your free trial ( https://app.attio.com/welcome/sign-in?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+5&utm_medium=email_action&utm_source=customer.io ) © 2026 Attio Ltd. All rights reserved. 2nd Floor, 42 Saint John's Square, London, EC1M 4EA X ( https://x.com/attio?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+5&utm_medium=email_action&utm_source=customer.io ) LinkedIn ( https://linkedin.com/company/attio?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+5&utm_medium=email_action&utm_source=customer.io ) This was sent to b-attio-vw9yiv@mail.newslettersearchengine.com ( b-attio-vw9yiv@mail.newslettersearchengine.com?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+5&utm_medium=email_action&utm_source=customer.io ). You are receiving this because you subscribed to Account Education. Unsubscribe ( https://track.customer.io/manage_subscription_preferences/dgS79QgLANDJGc_JGQGg67H51l6QRlpRJDAn32c= ) • Changelog ( https://attio.com/changelog?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+5&utm_medium=email_action&utm_source=customer.io ) • Help ( https://attio.com/help?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+5&utm_medium=email_action&utm_source=customer.io ) • Attio Community ( https://www.attio.community/feed?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+5&utm_medium=email_action&utm_source=customer.io ) • Privacy policy ( https://attio.com/legal/privacy?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+5&utm_medium=email_action&utm_source=customer.io )
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- nse/attio/2026-09-29/2765
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- 29 September 2026 · 05:00 UTC
