Black Friday is one of your biggest opportunities

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Here's what your audience will rememberhttps://www.activecampaign.com/ 

****Black Friday is one of your biggest opportunities.****

Almost every brand will have a Black Friday offer, so a discount alone can be easy to overlook. Black Friday is November 27, and there’s still time to try an idea your audience will remember.

****Here are a few Black Friday campaign ideas to help you start.****

https://www.activecampaign.com/blog/black-friday-campaigns 

****Pre-sell your biggest offer.****

Invite your audience to a virtual event before your offer opens.

Blume https://www.blume.com/ held a live event with its cofounders, VIP access to its biggest sale, and giveaways.

https://www.activecampaign.com/blog/black-friday-campaigns 

****Make your email list the VIP.****

Build your VIP list early, and keep your best offers exclusive to email.

**Alice & Wonder** https://aliceandwonder.com/ promotes a “Nice List” on Instagram, with codes sent only by email.

https://www.activecampaign.com/blog/black-friday-campaigns 

****Warm up on Friday, close on Monday.****

Build interest on Black Friday, then save your best offers for Cyber Monday.

Cyber Monday 2025 https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record drew $14.25 billion in US spend, versus $11.8 billion on Black Friday (Adobe).

https://www.activecampaign.com/blog/black-friday-campaigns 

****Send a get-ready reminder.****

Remind your audience before your offer opens, so they’re ready to act on day one.

Organics Ocean https://www.activecampaign.com/blog/black-friday-campaigns emailed its customers before Black Friday, so they only had to check out.

****Pick one, keep it simple, and get it out before the rush.****

Want help keeping it on track? Active Intelligence can check in on your seasonal campaigns on a schedule you set, and suggest your next step, once you’re set up.

See more Black Friday campaign ideas https://www.activecampaign.com/blog/black-friday-campaigns

https://www.activecampaign.com/ 

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14 November 2026 · 01:00 UTC