7 places to focus your 2027 planning (from the pros)
The 7 tips, tactics, and to-dos pros say to keep in mind for your 2027 marketing plan.
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Hi, friends, We’re only a few months away from a new year, which means if you haven’t started thinking about your 2027 marketing, you’re running behind. I don’t have a crystal ball, but I do have access to some really smart experts, so we tapped them to find out where they’re planning to focus next year <https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGk4_5XRj51Z-gty9B4yCYHDxW_zC-FWYccpKkttz9nOEpuZ2tn-7LAk3vss0AobJs9FjAeFkE=>. Spoiler: A lot of their strategies hinge on AI (either using it right or dealing with its consequences). Steal their answers and add them to your planning list. Then, take a look at the rest of my roundup, including conversion rate benchmarks, why SEO rankings matter less now, and 130 human-written holiday subject lines you can copy and paste. How 7 experts are thinking about 2027 marketing Marketing your business effectively is only getting harder. As soon as you nail down a winning strategy, it seems like everything changes. That can make planning for next year feel next-to-impossible. But fear not! Our own Rob Glover talked to seven experts to ask them what one marketing strategy, tactic, or tip they’re betting on for 2027 <https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGk4_5XRj51Z-gty9B4yCYHDxW_zC-FWYccpKkttz9nOEpuZ2tn-7LAk3vss0AobJs9FjAeFkE=>, and their answers did not disappoint. They’re largely focusing on ways to better connect with customers—whether that’s how they present themselves on their own websites, how they get found where their customers are searching (AI results, mostly), or how they engage with that audience through content, experiences, and targeting. Take a look at their advice and pick a few strategies that can work for your specific business to help you craft your 2027 marketing plan. Read more: How to Get Found & Chosen in 2027: Advice from 7 Marketers >> <https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGk4_5XRj51Z-gty9B4yCYHDxW_zC-FWYccpKkttz9nOEpuZ2tn-7LAk3vss0AobJs9FjAeFkE=> What’s a good conversion rate? We’ve got the data We updated our conversion rate benchmarks with the newest 2026 numbers for Google Ads, Meta Ads (AKA Facebook and Instagram), and display ads. Find out what a good conversion rate looks like for your industry—and what you can expect to pay for it. Read more: Conversion Rate Benchmarks for YOUR Industry (Exclusive Data!) >> <https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGk4_5XRhb73eSWcMGYb1gijEBYA_hEq8pOB6AzvCyVrCCBeBN9nDUp33mHaDFeHCCTnU3JlZo=> Are you wasting money in Google Ads? Find out with our Free Google Ads Performance Grader<https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGk4_5XRnotIsS4ahwQG5TKgwoXq4omECxkvemD2zCblZN9SVaPbNXxbLjZKbioEkaLH9a3QuA=> Do rankings matter in SEO anymore? Rankings used to be the end-all-be-all SEO metric. But now with AI Overviews, ads, and other SERP features pushing classic organic results down the page, I wouldn’t say they’re useless, but they matter a whole lot less. So what metrics do matter, and what should you optimize for? AI search expert Goran Mirkovic shares what’s most important, how to find it in your reports, and quick tips to shift your focus. Read more: Why Rankings Matter Less in SEO (+What to Track Instead) >> <https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGk4_5XRhDOUp_LnZmqCsgYfdo7lVXH2JKBrRl1osKKKpwN6aGqqUyowfPojeXzhOy_uz-ex8o=> Holiday email subject lines for merry inboxes A quick gift to wrap up this week’s send: 130 email subject lines for all the upcoming holidays from Thanksgiving to Black Friday and Hanukkah to Christmas and New Year’s. Tie those holiday emails up with a bow and get them crossed off your to-do list. Read more: 130 Best Holiday Email Subject Lines to Try This Season >> <https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGk4_5XRjGhsERGs5I1hArv5g1_PKOSDAwK6JgzqW-I90LJJbTLv4sFERPH8IO9scWHN6lTXXg=> Did you know? We recently launched over 20 new free tools! Check it out to find copy graders and generators, marketing calculators, seo tools, and so much more >> <https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGk4_5XRvCgttM8xbGaqevc1ybM5G-mdpqfmrS-gsXOwX_OMiBT5VzdmNleRphyfi8AyNtIERw=> Stephanie Heitman Associate Director of Content LocaliQ LocaliQ 1675 Broadway, 23rd Floor I New York, NY 10019 If you no longer wish to receive these emails, go to the following link to unsubscribe: https://marketing.localiq.com/UnsubscribePage.html.
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- nse/wordstream/2026-10-16/4267
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- Stephanie Heitman · marketing@b2b.localiq.com
- Sent
- 16 October 2026 · 14:00 UTC
