Susie starts with data

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Hi Emre,

Susie didn’t try to do everything at once. And she definitely didn’t start writing any emails. Instead, she started with the one thing that makes behavior automation possible: behavior data.

First, Susie wrote down what she wants to track, also known as a data tracking plan.

She downloaded the free worksheets ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTI3ZjQtOTg0Yi03MDczLTk3MGEtNWY2ZTkxYzM2ZWQ2IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vd29ya3NoZWV0cy1kb3dubG9hZC8ifSwicHVyIjoidHJhY2tpbmdfY2xpY2sifX0--491e94b34f5ecdb4068acdd1e5e333220fa1015b ) and started with properties that almost every SaaS needs:

- identifier
- email
- first_name
- last_name
- company_name
- role
- signed_up_at
- trial_ends_at
- billing_plan
- billing_state (trial, active, past_due, sponsored, cancelled)
- billing_interval

Susie's product, Sparkle, is a photo editing tool, so she added a couple properties for product usage:

- albums
- photos

And a few events:

- photo_uploaded
- album_created
- subscription_cancelled

Susie took her data tracking plan to her engineering team, and they implemented the integration in just a few hours (equipped with the API docs ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTI3ZjQtOTg0Yi03MDczLTk3MGEtNWY2ZTkxYzM2ZWQ2IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vZG9jcy9kZXZlbG9wZXJzL3B1c2gtYXBpLyJ9LCJwdXIiOiJ0cmFja2luZ19jbGljayJ9fQ--072c9293e43d14a3b695aa31d8bd389a0333ef2f )). It was easy because the engineers knew exactly what they needed to track.

Boom! User profiles started appearing in Userlist.

User profile screenshothttps://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTI3ZjQtOTg0Yi03MDczLTk3MGEtNWY2ZTkxYzM2ZWQ2IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC1wcm9kdWN0aW9uLnMzLmFtYXpvbmF3cy5jb20vZjlhMDkxYjliZTIzODRiMWYwOWU3YmRmMzY2N2Q5Y2JkYzJhYjhjMWUwZTY0NDMzY2ExM2FmYzQzNjVhNDRiZS5wbmcifSwicHVyIjoidHJhY2tpbmdfY2xpY2sifX0--508abf9163f0c7ab753e1306c2ef839aad03d1e1

Susie could now see who was new, who was active, and who was falling behind. The system started to feel less intimidating.

Next, Susie will use this data to bring order to the chaos: segments that update themselves.

Regards,
Jane & Benedikt.

P.S. Find inspiration for your own SaaS model here:

- Free trial model ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTI3ZjQtOTg0Yi03MDczLTk3MGEtNWY2ZTkxYzM2ZWQ2IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vYmx1ZXByaW50LWZyZWUtdHJpYWwtZG93bmxvYWQvIn0sInB1ciI6InRyYWNraW5nX2NsaWNrIn19--3d3693188fec3d7b26a2ee5e75c224234828b1dc )
- Freemium model ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTI3ZjQtOTg0Yi03MDczLTk3MGEtNWY2ZTkxYzM2ZWQ2IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vYmx1ZXByaW50LWZyZWVtaXVtLWRvd25sb2FkLyJ9LCJwdXIiOiJ0cmFja2luZ19jbGljayJ9fQ--80cb09c2fc08599db5d9f5a4845cb74a97a96b17 )
- Other pricing models ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTI3ZjQtOTg0Yi03MDczLTk3MGEtNWY2ZTkxYzM2ZWQ2IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vYmx1ZXByaW50LWZ1bm5lbC1kb3dubG9hZC8ifSwicHVyIjoidHJhY2tpbmdfY2xpY2sifX0--cf930712e45f03ea3e6150f548afdedac3c19f3f ) (credit-based, usage-based, commission fee)

You can also book your 60-minute roadmapping call ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTI3ZjQtOTg0Yi03MDczLTk3MGEtNWY2ZTkxYzM2ZWQ2IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vY2FsbHMvcm9hZG1hcHBpbmcvIn0sInB1ciI6InRyYWNraW5nX2NsaWNrIn19--28aaee84023f1730adb7e26b770b291f1d617a49 ) so that we can help you plan everything.

Accession

nse/userlist/2026-10-10/3793

From

Jane from Userlist · support@userlist.com

Sent

10 October 2026 · 22:00 UTC