Susie gives users control
Now users could choose what topics they wanted to hear about
- Product
- Userlist
- Sent from
- userlist.com
- Sent
No dark-mode styles — this email renders the same in a dark client.
Hi Emre, As their automation scope grew, Susie realized something: not every user wants the same emails. Some want newsletters. Others only care about product updates. Sending everything to everyone just created noise. So Susie added subscription topics ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTRjMDUtYWRjNC03ZmZlLThlZDEtMzI3N2UzMzI1YWI1IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vZG9jcy9tZXNzYWdlcy9zdWJzY3JpcHRpb24tcHJlZmVyZW5jZXMvIn0sInB1ciI6InRyYWNraW5nX2NsaWNrIn19--c79912f6d451b83e037d6540e7a57e0d029a8d0f ). Now users could choose what they wanted to hear about — onboarding tips, feature updates, or best practices. Her emails became more relevant, unsubscribes dropped, and engagement improved. When clicking unsubscribe, users could now see their preference center: https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTRjMDUtYWRjNC03ZmZlLThlZDEtMzI3N2UzMzI1YWI1IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC1wcm9kdWN0aW9uLnMzLmFtYXpvbmF3cy5jb20vZDA2N2MzNGE3MWY2ZjExYWU0NzliMjk0MTdhMDE2ODkxYTM3ZjU2Y2EzNmRiYTQ3YWNhOTgyZjNiNzMzYThlZi5wbmcifSwicHVyIjoidHJhY2tpbmdfY2xpY2sifX0--204f1ad4d333fd31d3027f6c3898e2fb18097f48 Some messages, like privacy policy updates, could be sent to the entire user base including unsubscribed users — by using internal topics ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTRjMDUtYWRjNC03ZmZlLThlZDEtMzI3N2UzMzI1YWI1IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vZG9jcy9tZXNzYWdlcy9zdWJzY3JpcHRpb24tcHJlZmVyZW5jZXMvI3NlbmRpbmctdG8tdW5zdWJzY3JpYmVkLXVzZXJzIn0sInB1ciI6InRyYWNraW5nX2NsaWNrIn19--67b41a16743ba3a6f77be9ac648dcf6548e40dab ). Susie’s engineering team was delighted that they could sync subscription preferences via API ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTRjMDUtYWRjNC03ZmZlLThlZDEtMzI3N2UzMzI1YWI1IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vZG9jcy9kZXZlbG9wZXJzL3B1c2gtYXBpLyN1c2Vycy1wdXNoLXByZWZlcmVuY2VzIn0sInB1ciI6InRyYWNraW5nX2NsaWNrIn19--87ea2898c25e6279656431d673aca756067077fe ). Next, Susie will step back and look at the full picture — letting go of perfection with Atomic Emails. Regards, Jane & Benedikt.
- Accession
- nse/userlist/2026-10-17/4333
- From
- Jane from Userlist · support@userlist.com
- Sent
- 17 October 2026 · 22:00 UTC
