Susie finds clarity with segments

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Hi Emre,

With her product data flowing, Susie could finally see what was happening inside their product. But the user list still felt messy — too many people, all in different stages.

So Susie created a few simple, living segments ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTMyNDItMzVjZS03MmRlLWI2YWUtMTBkYTNhNzM5ZDI2IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vZG9jcy9tYW5hZ2luZy11c2Vycy9zZWdtZW50cy8ifSwicHVyIjoidHJhY2tpbmdfY2xpY2sifX0--c07cb7c599b352728f4da4f9921226e9cc86fc15 ) for her lifecycle stages: Trials, Customers, and beyond.

https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTMyNDItMzVjZS03MmRlLWI2YWUtMTBkYTNhNzM5ZDI2IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC1wcm9kdWN0aW9uLnMzLmFtYXpvbmF3cy5jb20vMzFjMmFiNTg1NTJhZGQ1YzRmZTAwZmFlNWY0MTFhOThhOGM4YTJmY2E1ODVmMzgwNGQxZTQ1ZWE2NjJjYmExZS5wbmcifSwicHVyIjoidHJhY2tpbmdfY2xpY2sifX0--c9c876654711735d2dd563a58b362f1409433875

Susie identified conditions for each of these segments:

- Trials (billing_state = trial)
- Trials: Expiring (billing_state = trial and trial_expires_at in less than 3 days)
- Customers (billing_state = active)
- Customers: Advanced (billing_state = active and albums > 100)
- Customers: Inactive (performed event photo_uploaded 0 times during the last 30 days)

These segments updated automatically as users moved forward with the product. No spreadsheets, no manual sorting — just clear, real-time groups based on behavior conditions. 

Finally, the system felt organized instead of overwhelming.

Susie also noticed a connection between segments and workflows she wants to eventually run. Someone joining a segment would mean triggering a workflow. E.g. when someone joined a Trials segment, they would receive the User Onboarding workflow.

Susie’s automation magically fell into place.

In the next email, Susie will take the next step: creating her first workflow.

Regards,
Jane & Benedikt.

P.S. Find inspiration for your own SaaS model here:

- Free trial model ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTMyNDItMzVjZS03MmRlLWI2YWUtMTBkYTNhNzM5ZDI2IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vYmx1ZXByaW50LWZyZWUtdHJpYWwtZG93bmxvYWQvIn0sInB1ciI6InRyYWNraW5nX2NsaWNrIn19--e401817ac1bc8fa6398d8e73fdf67b0ced8a51bc )
- Freemium model ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTMyNDItMzVjZS03MmRlLWI2YWUtMTBkYTNhNzM5ZDI2IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vYmx1ZXByaW50LWZyZWVtaXVtLWRvd25sb2FkLyJ9LCJwdXIiOiJ0cmFja2luZ19jbGljayJ9fQ--d329e7614a5c97f08c42720d30d68ffc6dc8ad18 )
- Other pricing models ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTMyNDItMzVjZS03MmRlLWI2YWUtMTBkYTNhNzM5ZDI2IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vYmx1ZXByaW50LWZ1bm5lbC1kb3dubG9hZC8ifSwicHVyIjoidHJhY2tpbmdfY2xpY2sifX0--81b9ad698165a6b399de382c1ea08b2f34290cbf ) (credit-based, usage-based, commission fee)

You can also book your 60-minute roadmapping call ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTMyNDItMzVjZS03MmRlLWI2YWUtMTBkYTNhNzM5ZDI2IiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vY2FsbHMvcm9hZG1hcHBpbmcvIn0sInB1ciI6InRyYWNraW5nX2NsaWNrIn19--6d3bd92314351639d800f88029da43d963147896 ) so that we can help you plan everything.

Accession

nse/userlist/2026-10-12/3990

From

Jane from Userlist · support@userlist.com

Sent

12 October 2026 · 22:00 UTC